MKTM675:BUSINESS SKILLS FOR PRODUCT MANAGERS

L:3 T:1 P:0 Credits:3

Course Outcomes: Through this course students should be able to

CO1 :: analyze and demonstrate practicing persuasive communication

CO2 :: apply and prepare impactful and effective presentations

CO3 :: arrange tools for demonstrating confidence in the negotiation process as an effective
means for achieving objectives and resolving conflicts
CO4 :: assess and build metric-driven product strategy to measure success and to meet customer
needs

Unit I
Communication and presentation : persuasive communication- meaning, methods of
communication, communication strategies and techniques, impactful presentations- do’s and don’ts,
deciding content, audience, effective delivery
Unit II
Cross functional collaboration : engaging employees, working in silos, favouritism, soft skills,
collaboration tools, common collaboration pitfalls
Unit III
Expanding networks : identify ways to expand marketing network, knowing the target market,
define clear marketing strategies, stay updated on the product and markets, use social media to
advantage, remain consistent
Unit IV
Negotiation and mediation : meaning of negotiation, what is mediation, negotiation vs. mediation,
approaches to conflict management, key elements of bargaining, conversation and negotiation skills,
role of mediator, positives of mediation, persuasion
Unit V
Program management : meaning of program management, customer research and insights,
inbound and outbound activities, planning and strategy, resources, project plans, agile process
Unit VI
Basic data analysis : meaning of data analysis, types of data analysis- diagnostic, descriptive,
predictive and prescriptive analysis, data collection, performance reports, developing insights

Text Books:
1. SUCCESSFUL PRODUCT DESIGN AND MANAGEMENT TOOLKIT by DAVID FRADIN, WILEY

References:
1. THE PRESENTATION SECRETS OF STEVE JOBS: HOW TO BE INSANELY GREAT IN FRONT
OF ANY AUDIENCE by CARMINE GALLO, MCGRAW HILL EDUCATION

Session 2022-23 Page:1/1