Data Collection for Research

Qualitative versus Quantitative: Quick Review:

https://youtu.be/69qP8kFJp_k
Both research approach require data.
Qualitative Quantitative

Explores and provide insight to Generate statistics using large

attitudes, behaviours, beliefs, and scale survey
experiences
Personal information of few Questionnaire or structured
interview of many
In-depth interview / Focus group Short contact (if any) with
discussion respondents
Normally involves Narratives / Involved Numbers / Values
Non-verbal behaviours / Can be quantified / statistically
Non-Numerical analysed
Inductive Research: Induction Deductive research: Deduction
moves from observation to idea moves from idea to observation
Does not require hypothesis Must develop hypothesis
Primary Data Collection
I. Data Collection Method
Observation – systematically selecting, watching, recording
behaviours and characteristics of living beings, objects, or
phenomena.
Advantage of observation?

II. Survey Method – 5 Methods.

Personal Interview (face to face)
Mail Survey
Email Survey
Telephonic Survey
Online Survey
Be aware of Pros and Cons of each. Ensure to select method that fit
you research criteria.

III Qualitative Data Collection Techniques

In-depth interview – normally one-to-one session.
Focus group discussion – gathering of people with common
backgroup.
Projective techniques – Example: Seeking opinion by stating semi-
complete sentence …. “Teenagers tend to take drugs if …. “
Secondary Data Collection
What is secondary data?

What is the source of secondary data?

Primary Data versus Secondary Data – Which is more accurate?

Factors to consider before using secondary data?

Suitability Reliability

Adequacy
Determinants of Selection of Appropriate Methods of Data
Collection?

Nature, Scope
Availability of
and object of
Funds
research

Precision
Time Factor
Required

Nature, Scope and object of research is the MAIN consideration.