In fact, besides appealing to our deepest emotions, advertisements are also of interest to our

desires. The advertisement I’m going to examine in detail comes from the brand KFC, also
known as Kentucky Fried Chicken, which is an American fast food restaurant chain,
headquartered in Louisville, Kentucky, that specializes in fried chicken. In addition, it is the
world's second-largest restaurant chain, as measured by sales, after McDonald's. Upon a
closer look, one immediately notices the product’s logo, which springs, at a first glance, into
our sight: Colonel Harland Sanders, KFC’s founder, who was an entrepreneur who began
selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great
Depression. Furthermore, this advertisement also has a catchphrase with instant appeal,
which sticks in our mind long after we have seen it. The sentence “It’s finger lickin’ good” is,
as a matter of fact, the product’s slogan. Notably, the “finger lickin' good” slogan was used
from 1956 and went on to become one of the best-known slogans of the 20th century.
However, the trademark expired in the US in 2006. In the same way, the way the product is
presented makes the average consumer think that they should to purchase KFC’s services, as
it appeals to frame products in a positive light and convince consumers about its benefits.
Basically, the advertisers have set things up in such a way as to encourage the consumer
using emotional responses instead of concrete facts. In conclusion, as far as I know, I think
that this advertisement is rather cunning or, in other words, manipulative, due to the irrealistic
way all these huge fast-food companies always use some food photography tricks to make
their food look more appealing. For instance, I’ve heard there’s even a professional food
stylist to dress up their buns and fillings. Nevertheless, as we have seen, I would consider this
strategy effective, considering the fact that misleading food-related advertising always gets us
at the worst moment of our hunger.