HUMAN CENTRIC SMART COMMUNITY FOR HIGH-QUALITY AND SUSTAINABLE LIFE

Toyota City Field Test Project for Low Carbon Society System

November 3, 2010 TOYOTA MOTOR CORPORATION Dream Incubator, Inc.

ABOUT TOYOTA CITY

Overview
Location: Mikawa region of Aichi Pref. (East of Nagoya city) 918.47km2 (30% bigger than Singapore) 423,822
Aichi Prefecture

Total Area:

Tokyo

Total Population: Industry: Major employer # of factories Shipment value of mfd. goods

Toyota Motor Corp. 1,345 13 Trillion JPY* (=160B USD**)

Nagoya

# of factory workers 108,940

Toyota City

The city is deeply related to Toyota Motor Corporation The city is deeply related to Toyota Motor Corporation
* **
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Highest in Japan since 2002 About the same amount of GDP of Chile or Philippine

2010 TOYOTA and DI ALL RIGHTS RESERVED.

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BASIC POLICY OF OUR FIELD TEST: FOCUS ON PRIVATE SECTOR

Sector share of CO2 emission (Japan)
Percentage of change

Trend of CO2 emission

(%) 100 Private 80

(%)
2 5 2 4 Disposal of waste (Plastic disposal, etc.) Industrial Process Household Private Cars Business (Commerce, Service, etc.) Public Transportation & Logistics Industry (Plant, etc.) 6 6 Energy Conversion (Power Plant, etc.)

24

11 11
14

14 11
19

- 19 35 9 41 7

Home Commerce Private Car & Service

Industry, Public Transportation & Logistics

60
8

"Private Sector"

"Industrial Sector" Decreasing

Increasing

40
42 34

20

Challenges of focusing on private sector "Ecological life without endurance" "Respect for individual sense of values and individual eco life style" 6 15

- 13

0 Total Total (100M ton) (100M ton)

1990

2008

(year)

11.4

12.2

"Human centric" is important "Human centric" is important

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CONCEPT OF TOYOTA CITY FIELD TEST FOR LOW CARBON SOCIETY

<1> Focus on household <1> Focus on household (consumer) (consumer) CO2 emission is high and CO2 emission is high and increasing in this sector. increasing in this sector. Each generation source of Each generation source of CO2 emission is small but CO2 emission is small but widely spread. widely spread. Focus Points/Challenges Focus Points/Challenges Direction/Approach Direction/Approach
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<2> Restraint of social cost <2> Restraint of social cost Voluntary installation of Voluntary installation of green devices by individual green devices by individual family alone has limited family alone has limited impacts on CO2 reduction impacts on CO2 reduction Expensive system will not Expensive system will not become a worldwide become a worldwide solution for green society. solution for green society.

<3> Global competitiveness <3> Global competitiveness Next generation energy Next generation energy system industry creates system industry creates huge worldwide markets huge worldwide markets supported by several social supported by several social needs on a global scale. needs on a global scale. Global competitiveness is Global competitiveness is important key factor. important key factor.

Field Test design along the flow of people's life

Optimization of energy use in a household and pubic area such as shopping districts. Develop the Low carbon transportation systems which cover daily scenes of work and shopping.

Energy management in entire community

Optimization of entire energy use in a community.

Open policy of the field test

Work hard together with global representatives.

Ensure global deployment Fostering changes to greener life style

Lead people to low carbon life style with high QOL, without any endurance for people and any expensive cost for society. Actively challenge to the worldwide issues. (sometimes it is not issue in Japan at all) Global standardization study along with global organizations.
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2010 TOYOTA and DI ALL RIGHTS RESERVED.

FIELD TEST CONSISTS OF 4 MODULES ALONG THE FLOW OF PEOPLE'S LIFE

Flow of Flow of People's Life People's Life

Household Household
1) Optimization of home energy use

Transportation Transportation
2) Low Carbon Transportation systems
Toyota City

Public places Public places

3) Optimization of energy use in public space

Total living space

4) Motivate green life style to optimize total energy use

Project Project Management Management

Toyota City

Toyota City

Project Project Members Members

(Total 20 (Total 20 organizations) organizations)
Toyota City

Field Test Field Test Items Items

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1) OPTIMIZATION OF HOME ENERGY USE

Electric Power stream: Data stream: Control commands: Photo Voltaic Panel

70 Houses

EDMS EDMS
Development of HEMS** Development of HEMS with built-in battery with built-in battery
(Energy (Energy Data Data Management Management System) System)

Development of Development of Charge/Discharge(V2H) capable PHV/EV Charge/Discharge(V2H) capable PHV/EV

HEMS** HEMS

Fuel Cell

Heat pump

Visualization of electricity consumption/generation, Visualization of electricity consumption/generation, Guidance for energy use. Guidance for energy use.

Maximum use of PV energy with optimum HEMS control Maximum use of PV energy with optimum HEMS control
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Home Energy Management System

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2) LOW CARBON TRANSPORTATION SYSTEMS

Eco-drive promotion & Eco-drive promotion & Resolution for the traffic Resolution for the traffic congestion by ITS congestion by ITS
Hydrogen Station
ITS

Car sharing/ Park&Ride

Fuel Cell Hybrid Bus HV Bus

PHV On demand Bus

Data

EDMS EDMS

Control signal

EV/PHV TOYOTA City Hall

Introduction of Introduction of next generation next generation vehicle (3,100 units) vehicle (3,100 units)

Charger with PV

TOYOTA St.

Charger/ Power Supply

BRT (Bus Rapid Transit) Smart Parking

Promotion of Promotion of Public transportation Public transportation

Effective use of various transportation systems will contribute to Effective use of various transportation systems will contribute to "Green community" in terms of human movement "Green community" in terms of human movement
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3) OPTIMIZATION OF ENERGY USE IN PUBLIC SPACE

Electric Power storage Electric Power storage introduction to shopping introduction to shopping facilities facilities EDMS EDMS

EV/PHV charger infrastructure EV/PHV charger infrastructure with renewable energy devices with renewable energy devices
Convenience store Eco-point Renewable Energy Center

Data

Control signal Convenience store Freezer Car

Supermarket

Bio energy utilization; Bio energy utilization; Wood pellet, Garbage Wood pellet, Garbage

Low Carbon Model District Gas Engine Co-generation System Place of work (Office, Factory,etc.) Smart School

Wood Pellet

Convenience store Garbage

Electricity supply in the case of Electricity supply in the case of blackout /disaster with portable blackout /disaster with portable high capacity battery high capacity battery

City-wide energy utilization with PV, heat and other renewable energies City-wide energy utilization with PV, heat and other renewable energies
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4) MOTIVATE GREEN LIFE STYLE TO OPTIMIZE TOTAL ENERGY USE

Macro-data Macro-data Weather Information Weather Information Season, Day of the week Season, Day of the week Traffic data, etc. Traffic data, etc.

EDMS EDMS
Data Data Analysis Analysis & & Prediction Prediction Green Life Green Life Guidance Guidance & & System Control System Control

Network

Micro-data Micro-data Daily Energy usage Daily Energy usage Consumers activity Consumers activity

Data Data Acquisition Acquisition

Data Data Accumulation Accumulation

Feedback
Local community Local community activities activities

Energy usage Optimization as a whole social system

Energy-saving Energy-saving by visualization by visualization

Convenience store

HEMS HEMS

ITS

Eco Classroom Eco Promotion

Utilization of Utilization of Eco-point Eco-point

EV/PHV

Recognition for Recognition for ecological activity ecological activity

Public Transportation Charge/Discharge control by predicting Charge/Discharge control by predicting future Supply/Demand balance future Supply/Demand balance

Supermarket

Keep the energy of the society in optimum by guiding people Keep the energy of the society in optimum by guiding people to ecological life with high QOL (=quality of life) to ecological life with high QOL (=quality of life)
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BASIC ALGORITHM OF GUIDING PEOPLE TO ECOLOGICAL LIFE STYLE

"Prediction and information" of energy status in near future is one of the most important things for leading people to "Eco"
Prediction
Macro-prediction (External condition)
Seasonal factors, Weekly/Daily factors, Time factors Weather, Temperature, Humidity, position of the clouds, etc. Energy (Electricity) price (Dynamic pricing) Traffic jam info., Event info. , etc.

Incentives
Micro-prediction
Effective catalysts for guiding people to greener behaviors Dynamic pricing Eco-point Monetary Monetary

"Change" of behaviors
These will lead to greener behavior of consumers Home energy supply/demand status - Self-sustaining energy use by PV, etc. Eco driving Eco mind

(Peoples behavior)
Flow of people's life Usage (volume and pattern) of home appliances and PV EV/PHV usage, mileage/driving pattern, etc. Frequency and tendency of charge, etc. Time length and frequency of travel

...

+
Equipments & Services

Visualization Education Morality Competition Recognition

Non-monetary Non-monetary

...

...

Modify the "Model & Algorithm"

...

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...
Modify the "Model & Algorithm" Feedback
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BUSINESS MODEL: TOTAL SYSTEM BUSINESS IS REQUIRED

Paradigm shift from individual product to social system
Class of industry Example: Components of next generation energy system Car manufacturers
Individual Individual product product LIB for vehicle EV/PHV/HV

Battery makers
LIBhome/ community use

PV makers
PV cell and system

Electric Power Co.

Infrastructure Infrastructure and Service and Service System System

Competitiveness of individual product was important Ex.) Automotive,House, electric appliances, etc.

Venture Co.
VtoG System Charge infrastructure Supply/Demand prediction system Energy control system

Heavy Industry
Data Integration System Social Social System System Resale value evaluation service Recycle service Weather forecast system Energy Data Center

SIer
Smart meter Energy usage control equipment

Global viewpoint for the social system with heterogeneous collaboration is required

Identifying the value-added structure within the social system package is important Identifying the value-added structure within the social system package is important
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FIELD TEST PREPARATION HAS ALREADY STARTED

Development of the field test area

(actual residential houses for sale)

Developing several systems & devices for the field test

Predetermined "Model town" space for the showcase of Low carbon society

Fuel Cell Hybrid Bus has now in service from Oct.1 2010. Charging station for PHV/EV (11 stations (21 equipments) are already in service)
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CONTACT INFORMATION

We are interested in interacting with governments (national/local) and companies in the world, who empathize our vision of "human centric smart communities", and collaborating to realize the highquality and sustainable life of people. So please contact us if you were interested in our vision and efforts.

Hiroshi Okajima Project Manager R&D Management Div. TOYOTA MOTOR CORPORATION +81-565-72-5371 okajima@atom.tec.toyota.co.jp

Kazuya Suzuki Project Manager Dream Incubator, Inc. +81-3-5773-8730 suzuki.kazuya@dreamincubator.co.jp

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2010 TOYOTA and DI ALL RIGHTS RESERVED.

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