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JERER
14,1 Glocal real estate market:
evidence from
European Countries
120 Radoslaw Wisniewski
University of Economics and Human Sciences in Warsaw,
Received 17 September 2019 Warszawa, Poland and Central Office of Measures, Warszawa, Poland, and
Revised 28 January 2020
20 April 2020
2 June 2020
Justyna Brzezicka
15 June 2020 Faculty of Geoengineering,
Accepted 16 June 2020
University of Warmia and Mazury in Olsztyn, Olsztyn, Poland
Abstract
Purpose – This paper aims to analyse globalisation, localisation and glocalisation on the real estate market
and define the characteristic features of a glocal real estate market (GREM). The GREM involves real estate
properties and real estate products, as well as linking the local and global dimensions of real estate market.
Further aims of the study were to provide a methodology for developing the glocal real estate market index
(GREMI), and compare selected European markets by analysing their glocalisation potential.
Design/methodology/approach – A novel method of identifying and assessing the GREM was
prepared in the work. The methodology provides tools for calculating the GREMI. This is an index based on a
few dozen variables from various thematic scopes, describing the glocalisation potential of a selected market,
calibrated to a range <0, 1>. GREMI values were calculated for 12 countries, which accessed European Union
(EU) in 2004. The sample covers period from 2004 to 2017.
Findings – The study shows that the GREMI continues to increase in all countries over time and the results
are becoming synchronised. Romania is a country with the highest number of minimum GREMI values in all
years (2004–2017). The highest values of the GREMI were determined in Estonia over the period of nine years
(2004–2006, 2008 and 2013–2017).
Research limitations/implications – The prepared index may be applied to analyse different real
estate markets, though the necessity to select an identical set of variables for analysis to allow for comparing
between markets is a limitation for applying the method. The actual selection of variables is also a study
limitation, which was of an opening nature to research in this scope and may be disputable.
Originality/value – This paper provides the original methodology of the GREMI index for countries
joining the EU from 2004 onwards.
Keywords Glocal real estate market (GREM), Glocal real estate market index (GREMI), Locality,
Glocality, Globality
Paper type Research paper
1. Introduction
In recent years, the real estate market became an important segment of national economies
around the world [1] [2]. Its significance can be attributed to the social and economic role of
real estate in a market economy. Real estate has two key functions, namely, it is a place of
Journal of European Real Estate
Research
residence and a capital investment (Łaszek, 2004). Real estate can also be used as collateral
Vol. 14 No. 1, 2021
pp. 120-149
in mortgage loan transactions (Sommervoll et al., 2010). The former aspect is related to
© Emerald Publishing Limited geographical space (selected location), whereas the latter concerns economic space (every
1753-9269
DOI 10.1108/JERER-09-2019-0031 location in the world). Therefore, the location of real estate and the localisation of a function,
process or phenomenon on a local real estate market are important considerations. However, Glocal real
recent years have witnessed an acceleration of globalisation processes, including those estate market
witnessed on the real estate market, which can be attributed to the global dimension and the
global transfer of these processes. Globality is a set of processes and actions undertaken by
market participants, as well as the attributes and the mutual relationships between these
processes on the global scale. The relevant phenomena are analysed in the context of
globality and globalisation. However, in the conceptual and theoretical approach, globality
121
and globalisation come into contact with locality and localisation, and these concepts
permeate one another owing to glocality and glocalisation. Glocalisation is a process
whereby global conditions are imposed on local circumstances. Globalisation processes
generalise locality (universalisation), whereas glocalisation processes localise globality
(indigenisation). This article explores glocalisation on the glocal real estate market (GREM).
The following observations can be made based on the presented definitions of globality
and globalisation, locality and indigenisation and glocality and glocalisation on the real
estate market:
The real estate market is a local market in the traditional approach.
A global real estate market is not a valid category in the traditional classification
system.
Therefore, it can be assumed that a real estate market can fulfil the definition of a glocal
market if specific conditions are met. The research hypothesis formulated in this study
postulates that a glocal market is not an anonymous global market driven by mass demand
or a self-contained local market. On the contrary, a glocal market is specialised,
personalised, well-differentiated, open and dynamic. It is represented by values and
symbols, which denote the search for new, interesting and sophisticated market segments
without disregarding quality, tradition, differentiation and personalisation at the local level
(Foglio and Stanevicius, 2006, p. 37). The aims of the study were to:
Analyse globalisation, localisation and glocalisation on the real estate market and
classify these concepts.
Define the characteristic features of a GREM.
Develop the glocal real estate market index (GREMI) and
Compare selected European markets by analysing their glocalisation potential.
The study covered 12 countries that joined the European Union (EU) in 2004 and later
(Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland,
Romania, Slovakia and Slovenia). The continental market (EU-28) was the reference. The
analysed period was 2004 to 2017. The analysed countries and the period of the analysis (12
countries that joined the EU in 2004 and later) were selected for three reasons. Firstly, the
study aimed to compare countries that embarked on a path of rapid economic growth after
2004 (EU enlargement). Secondly, attempts were made to describe the integration of Central-
Eastern European countries with global markets, including in Western Europe. Thirdly, the
influence of the 2008 financial crisis on the real estate market was examined in the
investigated countries.
The article has the following structure: Section 2 reviews the literature and sets forth the
theoretical framework for the analysis; Section 3 defines the GREM and proposes the
GREMI; Section 4 describes the data used in the analysis; Section 5 presents the results of
empirical analyses; Section 6 discusses the results.
JERER 2. Literature review and theoretical framework [3]
14,1 2.1 Locality, localisation processes and the local real estate market
Locality is an immanent feature of the real estate market (Gan, 2004; Hwang and Quigley,
2006; Beck et al., 2012; Grzesik and Źrobek, 2017; Kucharska-Stasiak et al., 2018) because
property is situated in a specific location in geographical space, which can be described with
coordinates w , l (latitude - w , longitude – l ). In this study, the locality of real estate will be
122 regarded as an area with specific geographical coordinates (centre of gravity). Locality
denotes a set of objects, elements, their attributes and mutual relationships, which are
located in a given geographical area and which influence property prices in that location
(Chau et al., 2010, p. 485). Locality represents the analysed area and its characteristic
functions. According to Kucin ski (2011, p. 19), the locality is shaped in historical
development processes, which have a contextual character. It is formed and operates in a
natural, political, economic, social and cultural context that is specific to the analysed area
and its relative location.
Therefore, the locality of a real estate market can be explored as the locality of an area,
and it can be analysed in the horizontal and the vertical dimension (Han, 1998). The
horizontal dimension implies that a real estate market is localised in a specific area in
geographical space, which is conditioned by the attributes of property. In this dimension, the
real estate market covers an area whose boundaries are delimited by the properties traded
on that market (Cellmer, 2014, p. 59). The boundaries of the real estate market can differ for
various types of property, and they are not always synonymous with spatial boundaries
(Lichter and Brown, 2011; Bieda et al., 2014). Despite possible differences in the boundaries
of various real estate markets, the horizontal dimension represents the markets’ continuity
in geographical space. In this dimension, the locality of the real estate market is continuous
in geographical space. The vertical dimension of a real estate markets’ locality indicates that
the market exists in numerous contexts, which influence its function and the prices of
property. Each context should be linked with the specific determinants of property
ownership, namely, economic, planning, fiscal, legal, political, infrastructural and social
(Kahr and Thomsett, 2006, p. 5). Every determinant makes a certain contribution to the
situation on a given segment of the real estate market. This contribution determines the
functioning of the real estate market in economic space. In this approach, the real estate
market should be analysed in view of the variables that occur outside the market and
influence its performance, but exist in different functional space. It should also be noted that
the factors representing different areas of property ownership exert a varied influence
because they differ in intensity and occur in different areas of geographical space (Case et al.,
2000, p. 2). The non-homogeneous character of these factors implies that the real estate
market is discrete (non-continuous) in the vertical dimension, i.e. different groups of factors
occur discretely in geographical space (Webb, 1988; Bełej and Kulesza, 2012, p. 61). The
horizontal dimension and many aspects of the vertical dimension of the locality are
immanent properties of the real estate market. These attributes have been shaped by natural
and anthropogenic processes, as well as the consequences of these processes; they cannot be
easily modified because real estate is immobile (Case et al., 2000). Both dimensions of market
locality indicate that a given type of real estate is characterised by spatial continuity and
qualitative discreteness, which is conditioned by different aspects of property ownership.
Historical properties can be used as a practical example to elucidate the complexity of the
presented theory. Historical real estate is strongly linked with location and acts as an icon
that shapes local identity (horizontal dimension). Historical properties reflect on cultural,
social and historical processes but they should also lead to population transfer or the
transfer of capital (vertical dimension). Discontinuous changes in real estate prices are noted
in the proximity of historical properties (locality), which can generate both positive and Glocal real
negative neighbourhood effects and can change the functions of adjacent areas or localities. estate market
Famous historical monuments attract visitors from around the world, and the permeation of
local and global factors is particularly intense and visible in these types of real estate.
Real estate does well to fit deliberations on the local character of the real estate market.
Real estate consists of objects, which have specific attributes, are bound by specific
relationships and constitute a whole. These relationships are not only endogenous (links
with other properties) but they also exogenous (links with other localities) (Głuszak, 2019). 123
The exogenous character of these relationships is also a factor that binds the real estate
market with other types of activities undertaken by market actors. The above approach
indicates that market attributes are closely linked with the locality, including the locality of
an area. The origins, evolution and the present “shape” of locality suggest that every
location has a set of characteristic attributes, which distinguish it from all other
communities, economies and spatial units at a given level on the geographical scale.
Therefore, locality implies localisation and localisation is a derivative of location and locality
(feedback). Locality does not exist on its own, it is not discovered, but emerges through
contact with other local economies and communities whose significance has increased as a
result of globalisation. Therefore, local processes are a part of a globally complex system
composed of many interconnected processes that lead to local-global interactions (Wu, 2000;
Chiu, 2006; Hsing, 2005; Zhu et al., 2006; Alfasi and Fenster, 2009). The impulses relating to
localisation and location continue to evolve. Local processes generate impulses that are
directly related to locality and change globalisation processes. In the semantic context,
locality is a broader concept than location or localisation. Location and localisation are
processes whereby investments and products are assigned a location under local conditions.
In many cases, these processes involve mainly technical and spatial solutions. Locality
encompasses both location and localisation processes, as well as other factors that are
required for the functioning of local real estate markets and for “implementing globality” on
local grounds.
The discussed elements make up the local real estate market, which has many unique
attributes (Geltner et al., 2001, pp. 4–5; Brzezicka and Wisniewski, 2016; Renigier-Biłozor
et al., 2017a). The local real estate market and market locality are not synonymous concepts.
The local market defines a markets’ functioning, structure, ownership and coverage,
whereas locality is only one of the attributes of a local market. However, it is a crucial
attribute from the point of view of this study.
Here, a scientific discussion in the scope of the sections titled “globality and globalisation
processes” (Section 2.2), “glocalisation and glocalisation process” (Section 2.3), “the role of
real estate market participants” (Section 2.4). The discussion has been moved to the
“Appendix” (Part 1).
Figure 1.
Glocalisation process
on real estate market
JERER
14,1
126
Figure 2.
Glocal way: GREM
with a local product
(real estate)
addressed to
specialised niches on
the global market
Figure 3.
Glocal way: global real
estate products
addressed to local
markets via GREM
concentrated in markets and segments that generate greater benefits. These considerations
should be taken into account by all actors on the real estate market.
Glocalisation offers new opportunities for growth and development. The following
factors influence the development of a GREM: market potential and resources,
intensification and rate of globalisation processes, levels of awareness and knowledge
amongst market actors, prices and return rates, access to information, openness to
competition at the local and global level; local competitive advantage, technological
development (technical innovation, internet of things, digitisation of documents and
processes), legal solutions in the real estate sector, professional real estate services,
promotion and marketing solutions, access to new markets.
The real estate market is a local market, but only in the practical dimension. In the Glocal real
cognitive dimension, it is a global market. Both dimensions come into contact only on a estate market
glocal market. The GREM is a complex and competitive market. A review of the literature
reveals many unique characteristics of a GREM. One of these is that it is linked with a
specific area or territory, but is not limited to that territory. Globalisation minimises the
significance of locality, including the locality of a given area. In turn, glocalisation increases
the value of a given location and turns it into a marketable product. Territory becomes a
significant attribute, a truly competitive factor and a catalyst of glocalisation. Secondly,
127
such a market is linked with globalisation processes. Glocalisation relocates local products
and opportunities to the global level, with the glocal market acting as a conveyor belt that
shifts the local to the global and increases market actors’ access to developmental processes.
The glocal market also creates new opportunities for growth if the local market has
sufficient potential and if market actors have the required qualifications, skills and
technologies. It moreover increases market actors’ access to developmental processes,
creating new opportunities for growth if the local market has sufficient potential and if
market actors have the required qualifications, skills and technologies.
Literature points out that the glocal market is consumer-oriented and created by
consumer demand. Every consumer who buys or sells property for income-generating
purposes becomes an agent on the global market. Market actors are also responsible for
creating the horizontal and vertical dimensions of the real estate market. It is a market of
glocal entities, with these entities relying on the existing resources and making decisions
that foster glocal processes. A glocal market is furthermore a modern market. The products
developed for the market have to keep pace with the modern requirements of global
partners. Glocal entities have to abandon conservative behaviours and conform to modern
practises to guarantee that the interests of local communities on the real estate market are
adequately protected. Flexibly adapting to modern standards, the local has to be integrated
with the global, and vice versa; therefore, the glocal market has to respond flexibly to
contemporary challenges, which requires conscientious and flexible strategies is
differentiated. Local products offered on the glocal market differ in location, and their
unique characteristics render them suitable for specialised niches on the global market.
Seeing as how the glocal market is differentiated, local products offered on this market differ
in location and their unique characteristics render them suitable for specialised niches on the
global market. Finally, the glocal market is said to change dynamically to adapt to local and
global requirements.
In each of the presented cases, the variables for developing the GREMI should be
adapted to the corresponding geographical scale (on the identified real estate market). 129
The relevant set of variables can be both expanded and narrowed down, subject to
need.
4.1.3 Step 3. Creation of a dimensional index. The GREMI is developed based on
variables that represent different dimensions of the index. Every variable is a
separate dimension. Variables are divided into several groups, namely, gross
domestic product (GDP) and economic growth; components and structure of GDP;
money and inflation; unemployment; international trade and investment; governance,
institutions, corruption; tax rates and revenue sources; country risk indicators;
external debt; infrastructure and transport; stability of the banking system;
innovation; economic freedom; globalisation and other indicators. Variables represent
both local and global conditions. A set of variables was selected in the experimental
part of this study. An indicator describing local real estate markets at the sub-
regional level should incorporate sub-regional variables. In the same vein, an
indicator describing real estate markets at the continental level should account for
continental variables.
Due to quantitative and qualitative differences, the variables for developing the
GREMI have to be divided into two groups, namely, stimulants and destimulants.
Stimulants are variables that are bound by positive and directly proportional correlations
with the GREMI, whereas destimulants are bound by inversely proportional correlations
with the calculated index. Stimulants and destimulants are standardised with the use of
equations (1) or (2):
Xi Mini
Di ¼ (1)
Maxi Mini
Xi Maxi
Di ¼ (2)
Mini Maxi
where
Xi = actual value of the dimensional indicator;
Mini = minimum value of the dimensional indicator; and
Maxi = maximum value of the dimensional indicator,i- number of indicator.
The aim of standardisation is to express the value of every dimension (variable) on a
scale of 0 to 1. Stimulants are standardised with the use of equation (1) and
destimulants – with the use of equation (2). Minimum and maximum values
(goalposts) are set to convert indicators expressed in different units into indicators
expressed on a scale of 0 to 1. These goalposts act as “natural zeros” and “aspirational
targets”, respectively, which are used to standardise individual indicators. Subject to
the analysed dimension, minimum and maximum values represent expected and
calculated values (e.g. 0 and 100; 0.3 and 1.25; 1 and 7).
JERER 4.1.4 Step 4. Aggregation of dimensional indicators to produce the glocal real estate mar-
14,1 ket index. The GREMI is the geometric mean of N–k dimensional indicators:
0 11 =
ðNkÞ
Y
N k
GREMIY ¼ @ DYi A (3)
130 i¼1
where
N= number of indicators;
Y= year; and
k= number of indicators without value (no data).
The GREMI for a given market (region, country and continent) and year is built based on the
adopted variables. Parameter k denotes variables that are not present on a given market and
in a given year (the relevant data or values are not available). The GREMI is expressed on a
scale of 0 to 1, where values close to 0 denote low glocalisation potential and values close to 1
denote very high glocalisation potential of the real estate market.
The GREMI represents the glocalisation potential of the analysed real estate market in a
given year with the use of a single number. The value of glocalisation processes is presented
in the multidimensional space of the real estate market. The higher the value of the GREMI
(the maximum value is 1.00), the greater the glocalisation potential of the examined market.
On markets that are not prepared for the integration if glocalisation processes, the value of
the GREMI will be low and will continue to decrease (the minimum value is 0.00) if
integration processes are very weak.
5. Data
In this study, the local level was represented by 12 countries that joined the EU in 2004 and
later (Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland,
Romania, Slovakia and Slovenia), whereas the global level was represented by the
continental market (EU-28). A total of 35 variables were analysed (N = 35), including 7
destimulants and 28 stimulants. The variables used in the study are presented and
described in Appendix (Parts 3 and 4).
The variable selection process is determined by the studied area, but it is also partly
arbitrary and influenced by the availability of data. Each of the three elements has been
selected for specific reasons.
(1) The selection process is justified by the systemic and multidimensional nature of
glocality. In this context, variables are selected from multiple areas to diagnose
glocality as a holistic and elusive phenomenon that requires a supraterritorial
approach. The new approach to analysing the relations and dependencies between
universalisation and indigenisation, and the permeation of locality and globality
requires (at this stage of research) a certain degree of arbitrariness.
(2) In the proposed solution, variables are regarded as a repository of information.
Variables are selected from this resource to develop measures of glocality. A fixed
and non-arbitrary set of variables cannot be identified at this stage of research.
The selected variables will be verified or modified in the future. The current study
focusses on the research methodology.
(3) The availability of data always influences the adopted research methodology, and
similar observations were made in this study. The available data set was used in
calculations. The proposed methodology is open to the possibility of other data Glocal real
sets being incorporated in the analysis if the applied variables become less estate market
available. Data for the study were obtained from the Global Economy website
(TheGlobalEconomy.com).
The evaluated variables (GREMI dimensions), stimulants and destimulants (Column 4), as
well as minimum (Column 5), maximum (Column 6), mean (Column 7) and median (Column
8) values are presented in the Appendix (Part 3). 131
6. Empirical results
Table 1 presents the GREMI values calculated for 12 countries: Bulgaria (BGR), Cyprus
(CYP), Czech Republic (CZE), Estonia (EST), Hungary (HUN), Latvia (LVA), Lithuania
(LTU), Malta (MLT), Poland (POL), Romania (ROU), Slovakia (SVK) and Slovenia (SVN).
The results are presented graphically in Figure 4.
The results in Table 1 and Figure 4 indicate that the GREMI is determined by its
constituent dimensions, i.e. the values of every variable. The minimum and maximum
values of the GREMI across the years are presented in Table 2.
In the analysed group of 12 countries, the highest number of minimum GREMI values
was noted for Romania (ROU) in all years (2004–2017). The highest values of the GREMI
were determined in Estonia (EST) over a period of nine years (2004–2006, 2008 and 2013–
2017), Malta (MLT) – over a period of three years (2007 and 2011–2012) and Cyprus (CYP) –
over a period of two years (2009–2010). Estonia lost the lead during the crisis on the real
estate market in 2007–2012, but it retained its high status both before and after the crisis,
which implies that Estonian entities are well-prepared for glocalisation. The results of the
analysis reflect the effects of an explosive speculative bubble on the Estonian real estate
market (Varblane et al., 2009; Cocconcelli and Medda, 2013; Crowe et al., 2013; Kallakmaa-
Kapsta and Kolbre, 2013).
The Romanian real estate market is weakly prepared for glocalisation. The data in
Figure 5 indicate that the crisis on the real estate market influenced glocalisation processes
in this country. The scope of glocalisation was visibly reduced in Estonia, Malta, Latvia,
Lithuania and Slovenia. The economic crisis in Cyprus decreased the country’s GREMI by
14% points in 2013 and by 19% points in 2014.
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
BGR 0.22 0.26 0.30 0.30 0.32 0.36 0.37 0.36 0.39 0.40 0.41 0.44 0.45 0.50
CYP 0.43 0.45 0.49 0.53 0.54 0.55 0.59 0.53 0.57 0.49 0.40 0.47 0.51 0.53
CZE 0.43 0.46 0.44 0.43 0.48 0.49 0.51 0.52 0.52 0.52 0.55 0.54 0.55 0.53
EST 0.50 0.52 0.55 0.56 0.55 0.54 0.54 0.55 0.56 0.57 0.58 0.61 0.61 0.61
HUN 0.35 0.40 0.46 0.48 0.50 0.49 0.48 0.50 0.46 0.46 0.49 0.48 0.50 0.47
LVA 0.33 0.36 0.36 0.40 0.37 0.42 0.42 0.42 0.44 0.48 0.49 0.52 0.54 0.53
LTU 0.40 0.44 0.48 0.50 0.49 0.48 0.48 0.47 0.50 0.52 0.52 0.57 0.58 0.53
MLT 0.48 0.49 0.49 0.56 0.55 0.53 0.58 0.57 0.57 0.50 0.52 0.53 0.53 0.47
POL 0.27 0.31 0.34 0.35 0.34 0.35 0.42 0.40 0.42 0.44 0.48 0.48 0.49 0.46
ROU 0.12 0.15 0.22 0.25 0.27 0.27 0.33 0.32 0.34 0.38 0.39 0.41 0.41 0.39
SVK 0.38 0.43 0.43 0.47 0.48 0.48 0.48 0.46 0.46 0.46 0.48 0.49 0.49 0.50
Table 1.
SVN 0.32 0.38 0.43 0.44 0.46 0.49 0.50 0.50 0.51 0.47 0.49 0.50 0.50 0.47 Calculated values of
the GREMI for
Source: Own elaboration countries and years
JERER
14,1
132
Figure 4.
Calculated values of
the GREMI for 12
countries across
14 years
This study also revealed that the GREMI continues to increase in all countries over time,
and the results are synchronised. In the authors’ opinion, the above can be attributed to the
progressing multi-dimensional integration of European countries (which joined the EU in
2004 and later), as well as the convergence of their economies. In this approach, the GREMI
reflects the outcomes of globalisation, which is linked with the integration and
synchronisation of economic cycles in Europe. Similar observations were made by Hirata
et al. (2013), who examined house price fluctuations in 18 advanced economies over the past
40 years, and found that house prices are synchronised across countries and that the degree
of synchronisation has increased over time. According to the above authors, the above can
be attributed mainly to global interest rate shocks and global uncertainty shocks. Cesa-
Bianchi (2013) investigated the international spillovers of housing demand shocks on real
economic activity. Katagiri (2018) examined the synchronisation of house prices across
countries and found that the degree of synchronisation has been rising since the 1970s. The
cited author also reported considerable heterogeneity in the degree of synchronisation
between countries and cities, which could be partly ascribed to the progress in financial and
trade openness. According to Cesa-Bianchi (2013), advanced economies are synchronised,
whereas emerging economies are characterised by considerable variations in business
cycles. Advanced economies in Europe have also been researched by Hilbers et al. (2008) and
Corradin and Fontana (2013). Emerging economies require deeper analyses, with the present
study filling this knowledge gap. Nevertheless, further work is needed to address issues that
were not examined in this article. The current study indicates that the degree of integration
differs across European countries, which can be grouped based on the rate of integration
processes. The first group, characterised by high values of the GREMI and high economic
stability, is represented by Estonia. The second group (moderate values of the GREMI and
high economic stability) is composed of the Czech Republic, Lithuania, Hungary, Slovakia
and Slovenia. The third group (low values of the GREMI and high economic stability) brings
together Latvia, Poland, Romania and Bulgaria. The fourth group (high values of the
GREMI and low stability) comprises Malta and Cyprus. The GREMI also reflects the degree
to which Central-Eastern European countries have become integrated with the global
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
GREMI MIN 0.12 0.15 0.22 0.25 0.27 0.27 0.33 0.32 0.34 0.38 0.39 0.41 0.41 0.39
Country ROU ROU ROU ROU ROU ROU ROU ROU ROU ROU ROU ROU ROU ROU
GREMI MAX 0.50 0.52 0.55 0.56 0.55 0.55 0.59 0.57 0.57 0.57 0.58 0.61 0.61 0.61
Country EST EST EST MLT EST CYP CYP MLT MLT EST EST EST EST EST
Notes
1. This research and conference expenses were funded by a grant from the Polish National Science
Centre, Miniatura 2 competition, No. DEC-2018/02/X/HS4/02241.
2. Because of the volume limitations of the journal, a part of the scientific discussion has been
moved to the “supplementary material” section, which comprises an integral part of the work.
Fragments of the work, which have been moved to “supplementary material” have been
indicated each time in the text.
3. The presented literature review describes only selected studies that are relevant for the discussed
topics and the research objectives. The scientific achievements relating to locality (location and
localisation), globalisation and glocalisation extend beyond the scope of this study and the
authors’ analytical capabilities. Therefore, only selected studies that make a reference to the
discussed aspects of globality and locality were reviewed.
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139
Appendix
– Search for and defence of – Defence of localisms – Integration of globalism and localism
globalism
Table A1. – Undifferentiation – Differentiation – Globalised localisms and localised globalisms
The differences – Caters to mass demand – Caters to specific – Caters to global market and local market
demand niches
between – Rationality and quantities – Values and quality – Integration of rationality/ quantities and
globalisation, values/quality
localisation and
glocalisation Source: Foglio and Stanevicius (2006, p. 31)
2.4 The role of real estate market participants Glocal real
The role played by market actors in globalisation and glocalisation processes cannot be disregarded estate market
in this context. Market actors are “glocal entities” who initiate measures integrating the local with the
global. They are essential for the two-way transfer of processes from the local level to the global level
and vice versa. A behavioural approach to analysing the role of market actors has been proposed by
Waddell (2000), Black et al. (2003); Hurtubia et al. (2010) and Brzezicka and Wisniewski (2016).
Subjects who are familiar with local objects, features and processes (who accept locality) market them
141
at the global level (while physically remaining in the locality). The information about new local
resources (real estate, changes in local conditions and prices) is disseminated at the macro level. As a
result, entities operating at the macro (global) level receive information about the local attributes of
the real estate market. At the same time, “glocal entities” come into contact with global processes at
the macro level. By becoming familiar with global processes and the rules of conduct at the global
level, these entities are able to identify the arising opportunities, and aggregating and integrating
“local knowledge” with “global knowledge”. The resulting knowledge clusters promote glocalisation
processes and influence the performance of the GREM.
JERER Part 2. Specific characteristics of market actors
14,1
Market actors: understand locality Market actors: accept the role of Market actors: are familiar with
142 and its potential, significance and globalisation processes and glocalisation processes, are aware
limitations, recognise the recognise the need for integration of the fact that they participate in
opportunities that arise from with global trends, recognise the local and global processes at the
locality and local market niches, opportunities that arise from same time and of the resulting
participate in local processes but globalisation and global market consequences, have the required
also operate at a higher level niches, are able to develop products resources (information, knowledge
and services that integrate global and personnel) for the
demand at the global level, accept indigenisation of global processes,
technological progress, including recognise the informative,
technical innovations, the internet structural, managerial and
of things, digitisation of documents economic opportunities that arise
and processes at the contact point of globality and
glocality, are open to competition at
the local and global level, have
access to valid and reliable
information about real estate, the
market and market processes, are
in the possession of “glocal
products”, namely, practise various
types of real estate that can be
globalised in specialised market
niches or when additional
requirements have been met,
indigenised and adapted to the
needs of the local market
1 2 3 4 5 6 7 8
1 GDP per capita, current US$ (*) 2004–2017 S 7.82 10.77 9.57 9.61
2 Consumption, % GDP Q1 2004–Q4 2017(**) S 44.10 69.78 59.31 61.01
3 Building permits/Population size, in millions (*)/(***) Q1 2004–Q4 2017(**) S 3.38 8.05 5.89 5.94
4 Investment, % GDP Q1 2004–Q4 2017(**) S 11.11 36.88 22.93 22.18
5 Household consumption, % GDP (****) 2004–2017 S 45.76 69.79 58.47 60.20
descriptive characteristics
(continued)
Table A3.
143
estate market
Glocal real
14,1
144
JERER
Table A3.
Stimulant [S]/
Indicator [i] Indicator [D] Period [Poland] destimulant [D] Min Max Mean Median
Notes: *Variables are log transformed before standardisation to decrease very high values; **annual values are determined by calculating the
geometric mean for sub-periods; ***own calculation; ****variables 5 and 2 are not identical – each variable expresses a different dimension of glocality
Source: Own elaboration (as of 6 February 2019)
Part 4. Selection of experimental variables Glocal real
estate market
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