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AN INTERNSHIP REPORT ON AN OVERVIEW OF

SUBSCRIPTION GENERATION WITH SALES AND
MARKETING OF PRINT MEDIA AND
PUBLICATIONS

In partial fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION
OF

BY
PRASHANTH GN
(20212MLS0062)

UNDER THE GUIDANCE OF

MR. PRADEEP PILLAI
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 MR. SHANKARLING M
MR. KARTHIK

Table of Contents

ACKNOWLEDGMENT 4
COMPANY..........................................................................................................................................5-19

EXPERIENCE...................................................................................................................................20-34
RECOMMENDATIONS……………………………………………………………………………...35

CONCLUSION………………………………………………………………………………………36

REFERNCE…………………………………………………………………………………………..37

ACKNOWLEDGMENT
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This dissertation would not have been possible without the guidance and the help of each
individual who all guided over this journey.No work can be completed without others
help or guidelines with all extended their valuable assistance in the preparation and
completion of this internship.
I express my sincere gratitude towards Shanker sir and Pradeep sir for their constant
encouragement, profound advice, and supervision of the internship. I also thank you for
the opportunity given to me to do well in the internship and to achieve the subscription.
I acknowledge my mentor Karthik for his esteemed guidance, expert observation, and
timely advice on the mode of an internship.
My sincere gratitude to all the people who took part in my internship for giving expert
advice and necessary information to achieve the subscription.
I also thank our parents and friends for their encouragement and support at each stage of
completion of this work.

PRASHANTH GN
20212MLS0062

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 COMPANY

Date 1888
ofEstablishment
Revenue NotAvailable
MarketCap NotAvailable
CorporateAddress KK Road , Kottayam, Kerala-686001,India
Branches NotAvailable
Management George Jacob –

TeamOwnerHeadq DirectorMalayalaManoram

uarters a GroupKottayam
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 Website manoramaoline.com
Overview Awhollyownedfamilyenterprise,MalayalamMano
rama is an ISO 9001 company. It is India'slargest
circulated regional newspaper. It has
nineunitsinKeralaandthreeunitsoutsideKerala.Itist
hefirstnewspaperforwhichofficesareconnectedona
highspeedWideAreaNetwork
usingthefibreopticcablenetworkoftheDOT.

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 Philip Mathew, the first publisher of the magazine, held the post
until December 1988. Jacob Mathew 1 January 1989 till date. K.M. Mathew's third son
is currently president of WAN-IFRA. He is the second Asian and the first Indian to hold
the post.

The editor-in-charge is responsible for the selection of news under

The Press and Registration of Books Act, 1867. The present editor-in-charge, V.S.
Jayaschandran, took over on 1 April 2017.

The Week magazine has achieved many awards, on 2011 had

received an award of IPI India award for excellence in journalism.

Awards[edit]

Year Awardee Award Agency Story

Jayant Mammen
200 South Asian Journalists
Mathew & Maria SAJA Journalism Award Rural reporting
0 Association (U.S.)
Abraham

200
Deepak Tiwari The Sarojini Naidu Prize The Hunger Project (India) Women in panchayati raj
2

200
The Week Media Excellence Award Amity (India) Business reporting
7

200 Excellence in Journalism

Dnyanesh V. Jathar Ramnath Goenka Foundation (India) Life of AIDS orphans
7 Award

200 The Statesman Award for Sexual exploitation of widows

Bidisha Ghosal The Statesman Ltd (India)
8 Rural Reporting in Vidarbha

200 International Press Institute,[27] India Sexual exploitation of widows in

Bidisha Ghosal IPI-India Award (Shared)
9 Chapter (India) Vidarbha

200 Press Institute of India & International Abduction of Tamil rebels by the Sri
Kavitha Muralidharan PII-ICRC Award
9 Committee of the Red Cross (India) Lankan Army

201 Mathew T. George Excellence in Journalism Union Catholique Internationale de la Robertsonian

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 translocation among Bhopal gas
0 (International) Presse[28] (Burkina Faso)
tragedy victims

201 Finalist for Daniel

Syed Nazakat Daniel Pearl Foundation[29] (Switzerland) Multiple investigative stories
0 Pearl International Award

201
The Week Gold (Magazine cover design) WAN-IFRA[30] (Malaysia) Cover for Health
0

201
The Week Gold (Special issue) WAN-IFRA (Malaysia) On 25 years after Indira Gandhi
0

201 Bhanu Prakash

Gold (Feature photography) WAN-IFRA (Thailand) Biking through the Himalayas
1 Chandra

201 IPI India award for excellence

The Week International Press Institute (India) Fake medical and dental colleges
1 in journalism (shared)

Bhanu Prakash
202 IPI India Award for Excellence
Chandra, Lakshmi International Press Institute[31] (India) Refugee camps in Syria, Iraq
1 in Journalism-2021 (shared)
Subramanian

MalayalaManorama (Malayalam) is a daily morning newspaper, in Malayalam language,

published from Kottayam in the state of Kerala, India by MalayalaManorama Company
Limited. It was first published as a weekly on 22 March 1890, and currently has a
readership of over 20 million (with a circulation base of over 2.1 million copies). The
Malayalam title "Manorama" roughly translates to "entertainer". It is also the second
oldest newspaper in Kerala in circulation, after Deepika, which is also published from
Kottayam.
Overview of subscription generation with sales and marketing of print media and
publications:
The magazine media industry is on the brink of a new chapter in its history,
morphing from transactional, print advertising to being hyper-focused on building lasting
and profitable relationships with readers.
Historically, several print magazine companies have made around 70% of their revenue
through print advertising, but many now recognizes they must “future proof” their
companies by diversifying their portfolios. The reader relationship strategy is about
8|Page
creating engagement, customer satisfaction and lifetime value with users through
targeted content, products, advertising and service for individual customers. Its about
collecting user data with permission through registration and paywalls and leveraging
these data to drive user satisfaction.
Our brands and broad print distribution are no longer enough. The internet requires
media companies to build personal relationships with readers. Our ability to capture
interaction data at scale, turn it to insight and leverage it broadly across our organization
will define our success.

HistoryOfMALAYALAMANORAMACOMPANYLI
MITED

Ajointstockpublishingcompany,destinedtoacquirethestatusofthefirstjointstock
publishing company of Republic of India, was incorporated by in 1888 byKandathil
Varghese Mappillai at, then a small town in the Kingdom of currently, apart of
Kerala state, India. The first issue of Malayalam Manoramawas
publishedon22March1890fromthepressownedbyMalankaraMetropoltanH.G.Jos
eph Mar Dionysius of the Orthodox Church. The name Malayalam Manoramawas
chosen by the poet, Raghavan Nambiar, Villuvarvattathu from Tiruvalla.
KeralaVarma granted the symbol which is a part of the Travancore kingdom symbol.
In aperiod of two years, from the date of incorporation until the publication
commenced,the company witnessed several challenges. It also publishes an
information orientedmonthlycalled TellMe Why.
Editions
• Kottayam
• Thiruvananthapuram
• Kozhikode
• Kochi
• Thrissur
• Kannur
• Kollam

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 • Palakkad
• Malappuram
• Pathanamthitta
• Bangalore
• Mangalore
• Chennai
• Mumbai
• Delhi
• Dubai
• Bahrain
The newspaper is criticised for its number of advertisement space. The
newspaperis known for giving more importance to advertisements and less
importance
tonews.Themanoramagrouparealsoopenpromotersofcapitalistpoliciesandshowsstro
ngoppositiontosocialism.

Timeline
• 1888MalayalamManoramafounded
• 1890FirstissueofMalayalamManoramawaspublishedon 14March
• 1892PublicationofBhashaposhinicommenced
• 1901MalayalamManoramabecomes bi-weekly
• 1904KandathilVargheseMappillai,thekeyfigurepassesawayon6July
• 1915MalayalamManoramacommencespublicationofdailyWorldWarIsupple
ments
• 1918MalayalamManoramabecomes triweeklyon2July
• 1928 MalayalamManoramabecomes adailyfrom2July
• 1929On29May,AkhilaKeralaBalajanaSakhyamformed
• 1930MalayalamManorama‟sfirstAnnualNumberappears
• 1937Commencement ofMalayalamManorama Weeklyfrom8August
• 1938TravancorestateproscribesMalayalamManoramaon10September
• Anissueappearson14SeptemberfromthestateofCochin-
fromtheKunnamkulampress of the Orthodox church.
• 1939K.C.MammenMappillaiwasconvictedandimprisonedontrumpetedcharge
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 s of corruptionandfraud
• 1941MammenMappillareleasedafterbeingabsolvedofallfalsecases
• 1947From29November,MalayalaManoramare-commencesregularpublication
• 1950Installationofthefirstrotarypress
• 2007BecomestheonlyregionallanguagedailyinIndiatocross15lakhcopies.
Journalists

ProminentjournalistswhohaveworkedwiththeManoramadailyorotherManorama
publications include Vaikkom Chandrasekharan Nair, E. V. KrishnaPillai, E.V.
Sreedharan, T. V. R. Shenoy, K. Gopalakrishnan,
BabuChengannoor,K.R.Chummar,MoorkothKunjappa,K.M.Tharakan,T.K.G.Nair,K.GN
edungadi, VKB (V. K. Bhargavan Nair) Others include Thomas Jacob and
JoySasthampadickal whoarecurrentlyworking.

MAJORPRODUCTSOFMALAYALAMANORAMA

MALAYALAMANORAMADAILY
LargestcirculatedandreadregionallanguagenewspaperdailyinIndia.

• Circulation:1.54million(ABCJan-jun2007)

• Readership:8.837million(IRS2007Round1)

• Coverprice:Rs.3.50(Sunday:Rs4.00)

• Periodicity:daily

• Language:Malayalam

MALAYALAMANORAMAWEEKLY

LargestcirculatedweeklynewspaperinIndia.

• Circulation:6.17lakhs(ABCJan-jun2007)

• Readership:22.94lakhs(IRS2007Round1)

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 • Coverprice:Rs.4.00

• Periodicity:weekly
• Language:Malayalam

VANITHA:MALAYALAM

Largestreadandcirculated Women‟smagazineinIndia.

• Circulation:4.79lakhs(ABCJan-Jun2007)

• Readership:30.67lakhs(IRS2007Round1)

• CoverPrice: Rs.14

• Periodicity:fortnightly

• Language:Malayalam

BALRAMA:

Largestreadandcirculatedchildren‟sweeklyinIndia.

• Circulation:2.74lakhs(ABCJan-Jun2007)

• Readership:21.24lakhs(IRS2007Round1)

• Coverprice:Rs.8

• Periodicity:weekly

• Language:Malayalam

VANITHA –HINDI

Oneofthemajorwomen‟smagazineinIndia.

• Circulation:1.74lakhs(ABCJuly-Dec2007)

• Readership:7.90lakhs(IRS2007Round2)
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 • Coverprice:Rs.20

• Periodicity:monthly

• Language:Hindi

MAGICPOT

LargestsellingmagazinefornurseryschoolchildreninIndia.

• Circulation:notavailable(ABCJan-June2007)

• Readership:0.92lakhs(IRS2007Round1)

• Coverprice:Rs.12

• Periodicity:Fortnightly

• Language:English

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 MANORAMAYEARBOOK:ENGLISH

LargestcirculatedyearbookinIndia.

• Circulation:2.44lakhs (ABCJan-Dec2006)

• Readership:NotavailableinIRS/NRS

• Coverprice:Rs. 130/-

• Periodicity:annual

• Language:English

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 “THEWEEK”MAGAZINE

„TheWeek‟isIndia‟sfastestgrowingG.I.E.Mi.e.GeneralInterestEnglishMagazine.
It‟s periodicity is one week. It has about 3.5 lakh readers and is
undercontinuousgrowthinthenumberofreaders.CoverpriceofthismagazineisRs.
20. TheWeekisfastestgrowingnewsmagazinehavingacirculationbothnationally
andinternationally.Itiswrittenanddesignedto befast,clearandconcise and easy to
follow magazine for every educated home and concernedcitizens. It is packed with
latest news and views from every corner of India plushighlights fromwhole world.

THE WEEK CONTENTS

The Week magazine has a wide variety of contents which cover great range
ofarticles fromallthefieldsmaybe it isthe:

• coverstory,

• aperitif,

• letters,

• currentevents,

• specialreports,

• statescan,

• development,

• society,

• artandstyle,

• cinema,

• forecast,

• globalvillage,etc.
• timeout
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 • bizbuzz

• lastword
COVERSTORY

Column of cover story covers the most talked about topic of the week or any
suchtopic which is very sensitive and needs to be given special attention, may be it
isrelated to politics, society, business or art or style. This column covers a
longdescription of the topic chosen and also interviews egarding the topic from
eminentpersonalitiesoftheconcernedfieldsandalsosomeotherrelatedinformation.

APERITIF

Thisisthecolumnwheresmallarticlescoveringnewsfromalloverthecountryandwhichar
eworthmentioningarepublished.Thesearticlesareverysmallandareofjusttwoorthreese
ntenceslong.Thesearticlesgiveabriefideaofthevarious happenings which went by
throughout the past week. This column alsocontains a sub-column called Power
Pointwhere SachidanandaMurthi,ResidentEditor, Delhi, puts his words into ink on
any specific issue. There is also a columnof milestones which covers milestones set
by the various personalities in differentfields. Aperitif also covers one more sub-
column point blank which covers thequotes as said by eminent personalities of the
world and which has been foundworth mentioning.

LETTERS

Column of „Letters‟ contains letters from the readers of The Week

magazineregarding variousqueriesrelatedto anyfield.

CURRENTEVENTS

As the name suggests this column gives the information regarding the most
recentevents that took place throughout the world. Thus, this magazine acts as a
verygood informative diary for all the people who love to be updated with the
newestinformation.

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ARTANDSTYLE

Thiscolumnisaverybeautifulandverycolorfulcolumnanddepictstheimaginativepower
ofthehumankindandshowsbeautifulworksofartandstyleby
variousartists,whomaybefashiondesigners,interiordesigners,painters,various other
technological designers. India is a place where art is worshipped andcolumns like
this provides the worshippers with a sense of contentment when theyget to see such
beautiful imaginations personified on paper. Thus, overall, this is
averygoodcolumntomake peoplebe afanof thismagazine.

STATESCAN

Statescan contains an article on any specific news of particularly one state from
allover India. The news may be of any kind whether it is political unrest in U.P.
orattacksonnon-maharashtriansinMaharashtra.

SPECIALREPORT

Special report focuses mainly on drawing society‟s , administrators‟, officials‟

andeverybody else‟ attention on a most sensitive issue which has to be taken
utmostcare of and which needs needs immediate actions to be taken to be
broughtontothepathrequired.

CINEMA

CinemaisthecolumnwhichdesirestofulfillthewantsofBollywoodandHollywood
lovers and provides them with spicy news from all the corners of theworld
relatedtothe cinema world.

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SOCIETY

This column of The Week magazine brings to the front the various issues related
tothe society and thus develops people‟s concern regarding that issue and
hencemakesthesocietyabitawareofanyinjusticebeingdonetoanyone,anyenvironment
al damage, any flaw going on in any system, any wrong being done tosociety,the
varioussocial evilsor anyother thing.

FORECAST

Forecast as the name suggests gives the horoscope of people belonging to

differentzodiacsigns. Thepredictions aremadebyMr.K.K.VamananNampoorthiri.

THESEXES

It is the column wherein the famous writer, Shobhaa De speaks about any
issueputtingherownviewsandherownthoughtsinto words.

TIMEOUT

This column gives the news about the various events or shows or other things
likeseasonal wears etc. which have soon begun or are about to begin and thus
forcespeopletogoforthesethingsassoonaspossibleandthatishowthenamegoeslike.

BIZBUZZ

The column of Biz Buzz gives the news of the corporate sector and talks about
thevarious changes going on in the bigger companies throughout the world,
theirCEOs,theirGeneralManagersandthegrowingcompetitionandthejobopportunitie
s created,if any.

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LASTWORD

LastWordisthecolumnwhereinpeoplelikeAmjadAliKhan,MaheshDattaniand Jon
Stock put their views regarding some issue, from India and the wholeworld, at the
last page of The Week magazine. This is the article that ends up theweeklynews

magazine.

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 EXPERIENCE

As I am an administration understudy it is generally excellent to be

familiar with deals and have an involvement with it. Assuming I am coming in to
business it will be extremely useful that I have an information about deal. I'm certain that
my correspondence have been worked on as better compared to before. It give an
extraordinary information about deals and doing it. In this entry level position I got to
know how to deal an item and how much troublesome it is. We need to meet such
countless individuals of various classifications so it assists me with knowing how to talk
with others and I have acquired persistence.

The guidance given by Pradeep sir on the main day when we went
to The Week office was extremely great. It was exceptionally useful for me, he make
sense of for us everything about the organization to the client and they are extremely

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glad to be familiar with it. It assists me with expressing more about the magazine and
company to clients so they get to be aware of the magazine.

During this temporary position, I hade went to better places to get

supporters so it assist me with knowing another spot. It assists me with knowing various
kinds of individuals so it assists me with knowing how to speak with others. It assists me
with knowing how to move toward an office to take the membership and how to speak
with them.

I actually recall that one client had made sense of for me how to
move toward individuals to take the membership. I went to an alternate house and speak
with them to take the membership to the magazine. In any case, there are individuals
who will not however they will request to return again like that twice I have gone yet
they didn't take the membership. In any case, certain individuals will take the
membership by saying it itself. To certain clients, I need to make sense of about the
magazine and on the off chance that there are fulfilled just they will take the membership
of the magazine.

Whenever I have went to the workplace I used to wear formal so I believe that now I am
improving in dressing. I went to better places and in the greater part of the spots, I like
the encompassing. One of the clients which I have met might want to take a membership
yet the client doesn't have Gpay or any kind of scanner to send the cash so the client give
me fluid money and I made the installment. One of the workplaces where I went didn't
take the membership however he took a membership for individual use.

I hade to settle on decisions to a portion of the clients to take a

membership. I had called my loved ones to take the membership yet a portion of my
loved ones have taken the membership. There are certain individuals who are not keen
on the membership. A portion of the clients will overlook me when I arrive at there to
say regarding the magazine.

I had become more capable than before on the grounds that I need
to check the installment made is right and to ensure about the receipt book, to guard it.
The deals will foster my expertise and assist me with improving in my vocation.
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ANALYSIS

Q.1
AGE?QUALIFICATION?PROFESSION?MONTHLYINCOME?

15-25 UNDERGRADUATE STUDENT <25000

25-40 GRADUATE BUSINESS <50000
40-50 POSTGRADUATE SALARIED <75000
50-60 OTHERS OTHERS >75000

SAMPLESIZE:
The survey was conducted with the help of questionnaire taking 400 people as
asample size of every age group with different qualification and profession and
ofseveral salary package like 48% people surveyed are earning less than or equal
toRs.25000, 10% are earning less than or equal to Rs.50000, 4% of them are
earningless than or equal to Rs.75000, 3% of them are earning greater than or
equal toRs.75000 while 35% of them have no earnings as they are students. The
peoplesurveyedareofdifferentqualificationlike16%ofpeoplesurveyedarepostgraduat
e,70%aresimplygraduatesamongwhomthereare58%ofthepeople

interviewedagedlessthan or equalto25, 30% of the people agedless than orequal to

40, 10% of them are less than or equal to 50 and 2% of people are upto
anageof60years.Thesurveyincludesthepeopleofdifferentprofessiontoolike20% of
the people surveyed are salaried people, 30% of them are in business,
45%arestudentswhile5%ofthemincludesDoctors,C.Asetc.

2). Doyouknowabout“WeeklyNewsMagazines”?
(i) AWARE (ii)UNAWARE.

Implicationofthequestion
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 The purpose of this question to the people is to know about the awareness of
theweekly news magazines among the public. This question helps to judge as to
howmanypeople are stillunaware ofthe weeklynews magazines.

SAMPLESIZE:
Accordingtothesurveyof“THEWEEK”magazine,whichisdonewiththehelpof 400
people as a sample size of every age group with different qualification,profession
andof severalsalarypackages,itisfoundthat-

• 89%ofpeopleinterviewedsaidthatYEStheyknowabouttheweeklynews
magazines.

• 11%ofthepeopleinterviewedsaidthatNOtheydon‟tknowaboutweeklym
agazines.

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Findings
Thus, as per the survey results we found that majority of the people are having
abasic idea of weekly news magazines. Also through the survey it was found
thatmost of the salaried class people and students are aware of weekly news
magazineseithertheyarepublishedin HINDIlanguage orin ENGLISHlanguage.

Recommendations
AfteranalyzingtheanswersoftheinterviewsIwouldliketorecommend“MalayalaManor
ama Co. Ltd.”to make the remaining 11% of the populationwhich includes
businessmen as well, aware of the weekly magazines,
especially“THEWEEK”magazineandthustoexpanditssales.

2). Doyoureadweeklynewsmagazines?IfYES,thenwhichoneofthese?

• THEWEEK
• INDIATODAY
• OUTLOOK
• OPEN
• Others

Implicationofthequestion
The purpose of this question is to know the percentage of the people who
readdifferent weekly news magazines like The Week, India Today, Outlook, Open
orothers andwhich magazine is beenread mostbythe readers.

SAMPLESIZE:
Whole surveying on the 400 people of different age groups and qualifications,
whohavedifferentprofessions andincome,itwas foundthat

• 74%ofthepeopleinterviewed read weeklynewsmagazines.

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 • 26%ofthepeoplesurveyed do not read anyweeklynewsmagazine.

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 The percentage of the people who are customers of the different news magazines
islikewise-

• INDIATODAY- 55%

• OUTLOOK - 23%

• THEWEEK - 17%

• OPEN - 3%

• Others - 2%
Finding

Thus analysis of the answers given by the people surveyed, it was found
thatmajorityof thepeople are reading weeklynewsmagazines.

Also, the second part of the question shows that majority of the people read
IndiaToday; thereafter they read Outlook and then “The Week” magazine. Thus
“TheWeek” magazine is lagging behind the two magazines and has to compete
withthesetwomajor sellingmagazines.
Recommendations
Thus, through the study it can be recommended that the MalayalaManorama
Co.Ltd. should concentrate on expanding its share in the weekly news
magazinesmarketandtrytogivethebestproducttothecustomersthroughthebestfeatures,
it should also go for an extensive promotion program so as to acquire a
largermarket share.

Q4) Do you know about “The Week” magazine?

(i) YES (ii) NO

Implicationofthequestion
This question has been included in the questionnaire to know as to how
manypeople i.e. what percentage of North Indians are aware of the existence of
“TheWeek”magazine,sinceitisamajorpublicationinSouthIndiaandhasemergedfrom
the South Indian markets and still a lot of people find themselves unaware ofthis
magazine.

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SAMPLESIZE:
Throughthesurvey,it wasfound that-

• 65%ofthepeoplesaidYes,thattheyknowabout“TheWeek”
,magazine.

• 35%ofthepeopleshowthereunawarenessabout“TheWeek”magazine.

Findings
Thus as per the results of the survey it is found that majority of the people
knowabout “The Week” magazine but still many of them do not have any
informationabout thismagazine.

Recommendations
After analysis of the survey it can be recommended that
MalayalaManoramaCompany Limited should go about with advertisements and
promotion
programsespeciallyinNorthernregionsincemanypeoplereactasiftheyhaveheardthe
nameofthecompanyandthemagazineforthefirsttimewhereasontheotherhandIndiaToday
andOutlook arequitepopularwith thepeoplesurveyed.

Q6) Wouldyoulike(i)tosubscribe,or(ii)buythemagazinefromaretail
store.

Implicationofthequestion
Throughthisquestionweaim toknow thegeneralmodethroughwhichthecustomers
buy the magazine and we can thus know a better way to deliver themagazine.
SAMPLES
Throughthisquestion,itwasfoundthat_

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 • 62%percentofthecustomershavethepropensityofbuyingthebooksthrough
subscriptions.

• 38%ofthecustomers liketo buythemagazinefromaretailstore.

Findings

Thus through this study we can find that majority of the customer find it
beneficialtoget themagazinesubscribed ratherthanbuying thesefromtheretailstores.

Recommendations

Lookingattheaboveanalysis,IwouldsuggestMalayalaManoramaCompanyLtd.totry
toexpanditsbusinessmoreintosubscriptionandmakethegoodpromotionalschemes so
as to covermajoritythroughthesubscription.

Q7)
Whatothergift/discountwillbebetterotherthanMANORAMAYEARBOOKfor6monthssubscriptio
n?
(i) SUNGLASSES
(ii)T-SHIRT
(iii)SETOFPENS

Implicationofthequestion

Thisquestionimpliesyouthathowmany
%ofthepeoplewantsthesegifts&discountwiththesubscriptionbythecompany.

SAMPLES
Throughthisquestion,itwasfoundthat_

• 15%ofpeopleswantsunglasses.

• 40%ofpeopleswantt-shirts.

• 25%ofpeoples want set ofpens.

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 • 20%ofpeopleswantdiscount.

• 5%ofpeopleswant ManoramaYearBook

Findings
Thusthroughthisstudywefindthatmore%ofpeoplewantt-shirtmorethananyotherthings.
Q8) “The week”Magazine provide us with informationfrom different fields may be it is
politics, art or science,society or fashion etc. do you find these contents
sufficientenoughtoprovideyouwithgoodinformation?
(i)YES (ii)NO

Implicationofthequestion
Thisquestionimpliesustoknowastowhat
%ofthepeoplewhoread“Theweek”magazinearesatisfied withitslevel ofinformation
andthevariouscontents.

SAMPLESIZE:
Throughthissurvey,itwasfoundthat:

• 67%ofpeoplewhoread“TheWeek”magazinewas satisfied withits

mattercontent while,

• 33%ofpeoplearenotsatisfiedwiththemattercontent

Findings
Throughthisquestionitwasanalyzedthatmajorityofthereadersof“Theweek”magazinewer
esatisfiedwiththecontentsofinformationofthismagazineandthat
they found this information as really useful, investing and sufficient enough
toquench their thirst for knowledge while 33%of people still found the
magazineunabletoprovidethemwiththerequiredinformation.

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Recommendations
After analyzing this data, I would like to suggest MalayalaManorama Company
Limited to get the surveys and research work done at a large scale so as to find
outwhat are the contents or the information in which the magazine is lagging
behindand findoutthe waystoimprove.

Q9) Dothecontentsof“TheWeek”magazinebearany
similarity to the contents of any other magazine?

(i)YES (ii)NO

Implicationofthequestion

Through this question, we can deduce as to how much percent of the people
finduniqueness in “The Week” magazine and how much percent of the people
findsimilarityinthecontentsof“The WeekMagazine”.

SAMPLESIZE:

Analyzingtheanswerstotheabovequestions,itwasfoundthat-

• 46% of the readers of “the week” magazine found that the contents
ofmagazineweresomeortheotherwaysimilartoanyotherweeklymagazine,whe
reas

• 54%ofthepeoplefound thecontents as different fromothers.

Findings

After analyzing the answers for the above questions it was found that nearly
halfofthepopulationstillfeelsthatcontentsof“TheWeek”magazinehaveresemblance
with any other weekly magazine and thus has still has space formaking its own
identity well established. Thus it has a lot of room to improve
andbethebestamongstthe weeklymagazines

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Recommendations:
Thus, I would like to suggest MalayalaManorama Company Ltd. that it should
goforinnovatingsomeofthecontentsoftheweekmagazinewhichbecomeacompletely
different and interesting taste for the readers so that they keep theirloyaltywiththe
magazine

Q10) Whichtypeofsubscriptionof“TheWeek”magazine
wouldyouliketohave-
Short–term(6months)
Long term (1yr/3yr/5yr)

Implicationofthequestion
The purpose of asking this question is to know of how much percent of the
peoplefind short-term subscriptions as beneficial for them and how much percent
findlong-termsubscriptionsasbeneficial.

SAMPLESIZE:
Aftergoingthroughtheanswersfortheabovequestionitwasfoundthat:

• 77%ofthepeoplewantedtohaveshort-termsubscriptions.

• 33%ofthepeoplewantedtohavelongtermsubscriptions.

Findings
After analyzing the answers for the above question it was found that most of
thepeople wanted to have weekly magazines through the short term subscription
salewhileonly33%ofthepeoplewantedtohavethemagazinethroughthelongtermsales.
Thus, we can deduce that most of the people either do not have sufficientfunds to
go for long term subscriptions or they do not have enough loyalty
towardsthemagazine.

Recommendations
Thus, I would like to suggest the Malayala Manorama company Ltd. that It
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 shouldtry to develop brand loyalty by providing good news as well as proper
delivery ofthemagazinetothecustomers and also bycateringtotheneedsofthereaders.

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 Problemsregardingsalespromotion

The topic i.e. Sales promotion of The Week magazine has been chosen because
oftwoparticularreasons.The very firstreasonastowhy thisparticular topic hasbeen
chosen is that I was given the task of getting the subscriptions done for TheWeek
magazine during my summer training. These subscriptions were for a
periodof6monthsandwhileundertakingmytaskIhaddevelopedakeeninterestof
knowing the popularity of this magazine since I did not get many people who
wereaware of this magazine and of those who were aware were not the readers of
thismagazine,thoughMalayalaManoramaCompanyisthelargestpublicationhouseof
India and this magazine is very popular in South India. So in order to find
ananswertothesequestionsIwentwithupthetopic.AlsoasIwastoapproachpeople
regarding the subscriptions, it became easy for me to move about with thesurvey.

The second reason as to why I chose this topic was that getting the
subscriptionsdoneforanymagazinewasakindofpromotionalschemeandsinceIwastoge
tthe subscriptions done I was in a way promoting the sales of this magazine. And
sochoosing this topicas mysummertraining projectwasnot atough job.

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 Briefdescriptionabouttheproject

Theprojecthasbeenmadebyconductingasurveyofabout400people.Aquestionnaire
had been designed for the purpose and individuals were asked to fillthe
same.Afterthis each question has beendiscussedwith itsimplication orrelevance to
the topic. The answers to each question have been analyzed and
thentherespectivefindingshavebeendiscussed.ThereafterIhaveprovidedmyrecomme
ndationsontheanalysisandthefindingsandhavetriedtosuggestsomeofmineviewpoints
soastopromotethesalesofthemagazineandalsotoexpandthemarketshare.

Whileworkingwiththeprojectitwasfoundthat:

• Majority of the people have a know-how of “The Week” magazine

butstillalargepercentageofthepeoplearestillunawareoftheexistenceofthis
magazine as well as it‟s belongingness to MalayalaManorama Co.Ltd.

Promotion programs through subscriptions have come out as the best wayto
expand the sales of The Week magazine whereas retail sales is alsomore or less
desired the same way for expansion of the sales whereasinstitutional sales is not
consideredasthebest method.

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 FINDINGS

• Throughthesurveyitwas deducedthat
mostofthepeopleareawareoftheweeklynewsmagazines,speci
allythesalariedclass and thestudents.
• Majority of the people surveyed are reading weekly news
magazines and themost preferred magazine is India Today,
thereafter people prefer
readingOutlookandthencomes„TheWeek‟magazine,whichis
atthethirdpositionas foundthroughthe survey.
• Majority of the people have a know-how of “The Week”
magazine but still alarge percentage of the people are still
unaware of the existence of
thismagazineaswellasit‟sbelongingnesstoMalayalaManora
maCo.Ltd.
• Some of the people found that the contents of The Week
magazine as not soinformative as are the contents of other
magazines like Outlook or IndiaToday.
• Majority of the people prefer having a subscription in
comparison to retailbuying. Also, the subscription periods
favored by them are of the short termratherthanof longterm.
• PeoplewhopreferTheWeek
magazinechooseitbecauseofpromptthedeliveryof
thismagazine.
• Promotionprograms
throughsubscriptionshavecomeoutasthebestwaytoexpand
the sales of The Week magazine whereas retail sales is also
more orless desired the same way for expansion of the sales
whereas institutionalsalesisnotconsidered asthe bestmethod.

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 RECOMMENDATIONS

• According to the analysis of the survey, I would like to recommend to

theMalayalaManorama Co. Ltd. to make people aware of the “The
Week”magazinesothatatleastallthepeoplehaveaconsiderationofthismag
azinewhenevertheyaretobuyorsubscribethemagazine.

• Someofthecontentsoftheweekmagazineneed tobeinnovatedand
mademore attractive so as to make it a differentiated product in the
weeklymagazinemarket.

• MalayalaManoramaCo.Ltd.shouldgoextensivepromotionalprogramsa
swell as for advertisementsthroughvarious Medias.

• MalayalaManoramaCo.Ltd.shouldtrytoexpanditssalethroughcoveringt
he magazine market through subscriptions especially short
termsubscriptions.

• I would suggest the Company to deliver actual news with 100%

accuracyand to make the columns of business and cinema more
attractive andappealing.

• Itshouldprovidegoodserviceandproperlydeliverthecopiestothe
customers andalsocatertotheneedsofthereaders.

• MalayalaManorama Co. Ltd. should come out with new

promotionalschemesespeciallythroughsubscriptionssoastokeepexisting
readersloyalas wellas attractnewcustomers
• The company should go for extensive promotion programs especially in
sub-urban areas so as to maximize its sale since sub-urban areas give the
spaceforanewmarket whereinmost ofthecompetitorsarestillto find away.

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 CONCLUSION

The entry level position was exceptionally useful for me to have an incredible
encounter and for future. I truly say thanks to Shanker sir and Pradeep sir for
offering this chance. I have created correspondence expertise and I have become
more persistence, so it will be useful for me in my future to begin a business. I will
keep up with my expertise which I have created during the time entry level
position to accomplish my future objective.

Deals are the best technique to connect with the client and it
is a simple method for knowing their requirements and needs. Consumer loyalty is
our primary goal so we need to be known for client inclinations.

Through the survey it was deducted most of the people are aware of weekly news
magazine specially the salaried class and student. Majority of people surveyed are
reading weekly magazine and most preferred is India Today. Thereafter people
prefer reading outlook and then comes “The week” magazine which is 3rd position
as found in survey.

People who prefer The week magazine choose it because of prompt the delivery of
this magazine. Promotion programs through subscription have come out as the best
way to expand the sales of the week magazine whereas retails sales is also more or
less desired the same way for expansion of sales whereas institutional sales is not
considered the best method.

Some of the people found that the contents of the week magazine as not so
informative as are the contents of other magazines like Outlook or India
Today. Majority of people prefer having subscription in comparison to retails

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 buying, also the subscription periods favoured by them are short term instead
of long term.

REFERENCE
 En.m.wikipedia.org
 Shodhganga.inflibnet.ac.in
 Marketing for tomorrow, not yesterday by Zain Raj

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