BR̥AT

Sneakers also called trainers, athletic shoes, tennis shoes, gym

shoes, kicks, sport shoes, flats, running shoes, Skate shoes, or runners are shoes

primarily designed for sports or other forms of physical exercise but that are

now also widely used for everyday casual wear.

In today's fashion world sneakers have to be more versatile than ever. Unless

you stay home all the time, it's likely that you have to wear sneakers of some
sort every day. The designers of the fashion world have responded with sneakers

for every occasion; even for those that don't like to wear sneakers.

Sneakers are the defining piece that creates a style. They make a statement and

add function to fashion. They can make your feet feel like their floating in the

clouds or they can put a punch line on a flashy number. Style is defined by every

piece of the outfit including the sneakers.

Sneakers have many benefits it includes it protect against infection, prevents

foot problem part of the job of shoes is to absorb impact as we walk, but bad

sneakers can throw the whole body out of alignment. If sneakers don’t have

enough padding or don’t allow for an even stride, pain is an almost inevitable

side effect. The ankles, knees, hip joints and lower back are all affected by bad

sneakers. Widespread pain limits mobility, making it difficult to perform normal

daily tasks.

BRAT sneakers are designed entirely different from other sneakers and it

provide wide variety of sneakers collection for different aged persons. BRAT has

different product lines for casual, formal and sports use. BRAT sneakers features

are something that make the consumers more enthusiastic. BRAT's mission

statement is intentionally broad and outward looking, focussing on the needs of

customers, and, through its corporate responsibility work, consideration is given

to the needs of communities around the world. BRAT's focus is to continually

seek to innovate, design and develop products to improve athletic performance.

Its overriding desire is to design products with true performance innovation and

technology benefits which help the athlete perform better. Our vision for BRAT

shoes is to be a leader in high quality, environmentally friendly apparel and to

provide great customer service so we can create a lasting relationship with our

customers. We are dedicated to providing our environmentally conscious

consumer with eco-friendly, high quality shoes. Our commitment to creating

comfortable, recycled shoes reduces waste and lessens the impact to our

environment.

ENTREPRENEUR TEAM AND REGISTRATION

BRAT shoes is a partnership firm. BRAT SNEAKERS do not intend to start a shoe

and footwear manufacturing business like the usual small scale shoe and

footwear craft shops around the street corner; our intention of starting a shoe

and footwear manufacturing company is to build a standard and one stop shoe

and footwear manufacturing company in INDIA.

Although our shoe and footwear manufacturing company might not be as big as

Nike, Puma, Adidas, Clarke®, New Balance and Allen Edmonds et al, but we will

ensure that we put the right structure in place that will support the kind of

growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric

and are ready to work to help us build a prosperous business that will benefit all

the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our

senior management staff and it will be based on their performance for a period

of ten years or more. In view of that, we have decided to hire qualified and

competent hands to occupy the following positions;

• Chief Executive Officer (Owner)

• Factory Manager

• Human Resources and Admin Manager

• Merchandize Manager

• Sales and Marketing Manager

• Shoes and Footwear Designers and Making Experts

• Accountants / Cashiers

• Customer Services Executive

PRODUCT DETAILS

CASUAL SHOES:
Casual shoes are shoes which is Casual shoes are the type of footwear which is

comfortable to wear and suitable for daily, casual use. There are wide variety of

casual shoes like,

1. Mocassins

2. Converse

3. Loafers

4. Boat shoes

5. Sneakers

6. Chukka and desert boots

7. Chelsea boots

ATHELETIC SHOES:

An athletic shoe is a generic name for a shoe designed for sporting

activities. They were originally sporting apparel, but are today worn much

more widely as casual footwear. It can also go by the name sport

shoe, running shoe, gym shoe, tennis shoes.

Running Shoes
Much of the recent research in athletic shoes has focused on the development

and improvement of running shoes. Running shoes are grouped into three

categories:

• Cushioned or "neutral" shoes are designed for runners with high

arched, rigid feet. A runner with this type of foot is classified as a

"supinator." The midsole of a cushioned running shoe will generally

have a single colour of soft foam material, ethylene vinyl acetate

(EVA), in the arch and heel. A mouldable synthetic material, EVA has

varying density properties to provide more or less cushion in the

shoe.

• Stability shoes provide light to moderate stability for individuals with

an arch that may collapse while running. This type of runner,

classified as a "pronator," needs to maintain his or her arch while

running. Stability shoes may have two to three different shades of

grey polyurethane material in the arch, and possibly the heel, each

with a different density to provide more support for the pronated

(flat) foot type. The polyurethane material will make the shoe feel

heavier than a shoe made only with EVA. The manufacturer may also

add other components to the shoe to help add stability.

 • Motion control shoes are designed for runners who are "severe

pronators." This type of shoe provides the most stability and is the

choice for runners with flat feet, and those with a heavier body

weight. A motion control shoe may have an extra stabilizer added

to the inside edge of the heel counter to provide maximum control.

The outer sole of the running shoe will be made of carbon rubber or

blown rubber, which is made with injected air. A carbon rubber sole

is made from a heavier material, is somewhat stiffer, and provides

more durability to the shoe. Blown rubber soles are flexible and

lighter in weight providing more cushion than stability.

The best way to determine if you are a supinator or pronator runner is to have

a professional evaluate your foot. To determine your foot type on your own,

view your footprint when you step out of the pool or shower. If you leave a wide,

flat footprint, you have a pronated foot. If the footprint is missing the inside of

the foot, where your arch did not touch the ground, you have a supinated foot

type.

While knowing what type of foot you have is a first step toward buying the

correct shoe, the pronation/supination component may be magnified during

running. A professional can perform a gait analysis to definitely determine how

your foot functions while you are running.

A running shoe professional can analyse your gait to help determine the best

type of shoe for you.

Running shoes need to be replaced on a regular basis. The EVA starts to show

structural damage after 120 miles. At 500 miles, the shoe has lost 45% of its

initial shock absorption capabilities. A general rule of thumb is to take 75,000

and divide it by your weight to determine the number of miles that you can run

before you need a new shoe. For example, if you weigh 150 pounds, your shoes

should be replaced every 500 miles.

Barefoot Running / Minimalist Shoes

Running without shoes, or "barefoot running,” has become popular in the last

decade. The concept behind this technique is that it promotes a “forefoot” or

“midfoot” strike versus a heel strike. This change in how your foot strikes the

ground reduces the compressive loads through your lower limb and can help to

reduce the risk of injury.

A professional trainer can tell you if this type of running is a good choice for you

and, if so, provide you with tips and exercises to help you safely and slowly

transition from running in shoes to running barefoot. You can purchase shoes

specifically designed for barefoot running that offer no support or cushion, but

do provide some protection from sharp objects and uncomfortable surfaces.

Shoe companies have also designed “minimalist” shoes that are similar to

barefoot running. A typical running shoe has a 10-12 mm heel to toe drop due

to extra cushion in the heel. This cushion reduces the compressive load at heel

strike. A minimalist shoe has less cushion and, therefore, a lower heel to toe

drop (less than 8 mm). This causes the runner to strike with the front of the foot,

rather than the heel.

Trail Shoes

A trail shoe is designed for those who prefer to run off road. This type of shoe

has a deeper tread pattern for solid traction and offers more stability across the

shoe than a normal running shoe.

Cross Trainers

A cross-training shoe is designed to take you from sport to sport with one pair

of shoes. This type of shoe is not appropriate for someone who plans on running

more than four to five miles a day. A cross trainer is usually made of a

combination of mesh materials and strips of leather in the fabric. If the shoe has

a "running" tread on the sole, it may be difficult to wear the shoe on a court for

an exercise class or game.

Walking Shoes
Walking shoes provide stability through the arch, good shock absorption, and a

smooth tread. Walking involves a heel-toe gait pattern, so you want to make

sure that the shoe, and particularly the counter, is stable. If you have arthritis or

pain in the arch of your foot, you may benefit from a rocker sole that encourages

a natural roll of the foot while walking.

Court Shoes

Court shoes include those designed for basketball, tennis, and volleyball. Court

shoes have a solid tread and typically are made of soft leathers. They are

designed to provide stability in all directions. They may have the traditional low

upper cut below the ankle, or a high cut. The higher upper is commonly found

on basketball shoes to offer increased stability to the ankle during jumping and

landing.

Cleats

Many sports, such as soccer, lacrosse, football and baseball, require the athlete

to wear a cleat shoe. Shoes with cleats (also called "spikes" or "studs") have

multiple protrusions made of steel or hard plastic that provide additional

traction on grass or soft turf.

There are different types of cleats for different sports, so it is important to

consult with a coach or professional before purchasing a new cleat shoe. Cleats

tend to run narrow — so if you wear an orthotic (a shoe insertion to provide

added support), or plan on putting an extra insole in the cleat, you may want to

purchase a brand that is known to have a wider cut.

Soccer cleats do not have a toe cleat so there is no drag on the ground when the

player kicks the ball. Soccer cleats tend to be more form fitting and have a tighter

feel, providing more control to the player as he or she kicks the ball. A cleat that

has a lower profile is designed to form to the foot so that the player feels like his

or her foot is one with the ball. Soccer cleats may be made out of kangaroo

leather or different types of microfibers. A cleat made from kangaroo leather

should fit snug at first because it will stretch over time.

Lacrosse cleats often have a high upper around the ankle for added stability

since much of the game involves running quickly, changing directions, and

performing start/stop manoeuvres on grass or turf. They are designed like a

football cleat in that they have a centre front toe cleat to provide traction when

moving forward. Lacrosse cleats have a more supportive midsole than a football

cleat. A lacrosse cleat is most often moulded onto the outer edge of the sole

versus under the ball of the foot.

Football cleats are different from soccer cleats in that they have a centre toe

cleat that improves traction during quick starts. Football cleats typically have a

stiffer outsole than lacrosse cleats. A football cleat will have spikes or studs that

can be removed from the outer sole, or those that are moulded to the shoe.

Spikes are usually preferred on a grass or field turf surface, allowing a player to

dig into the surface and resist forces that may stop forward movement.

Removable cleats are advantageous because they can be switched out for

different surfaces. They come in 1/2-, 5/8-, 3/4-, and 1-inch sizes. Moulded

cleats are preferred on turf surfaces to provide more traction. A lineman may

benefit from a high-top cleat above his ankle, which provides more stability

during lateral movements. A running back or wide receiver may prefer a low-cut

cleat providing greater agility on the field while performing cutting manoeuvres.

Baseball cleats have longer/narrower cleats that are attached to the sole of the

shoe. Baseball cleats also have a toe spike to provide traction when taking off

from a base and running in dirt. These spikes are often made of steel versus the

moulded plastic studs in other cleats. If the baseball field includes artificial turf,

only the pitcher and catcher will wear spikes.

Hiking Shoes
A hiking shoe needs to provide stability as you walk across uneven surfaces, as

well as comfort and cushion in the insole to absorb the shock from various

impacts. Hiking shoes also should have a good tread on the sole to keep your

foot firmly planted on the surfaces that you encounter. Most hiking shoes have

a higher upper, providing added ankle stability.

Formal shoes

Formal shoes are an indubitable part of a man’s professional life. Possessing a

pair of formal shoes is more like a prized possession and is very impressing on

formal occasions. A pair of formal shoe can make a man’s personality, incredibly

adding to his classiness and style. But, finding the versatile pair of formal shoe

that suits your personality, occasion and style is definitely a task. It is important

to make the right investment which can accentuate your look.

Here’s a brief guide to help you with finding the right pair of formal shoes for

men:

Types of Formal Shoes

1. Oxford shoes

A classic style of shoes that defines a class and sophistication, giving the wearer

a true and perfect definition of class, elegance and dressing appeal. The sleeker

the design, the more formal the shoes look. The most preferred colour being

black and brown, these shoes are mainly sold in conservative shades. These
shoes are ideal for men with narrow feet and low arches. Pair it with a suit or a

formal wear to bring out a simple classy look. Oxford shoes have the following

characteristics:

• Low heels

• Exposed ankles

• The shoes get narrower towards the toe and end with a blunt pointed

front

• Small laces

• Tabs of the shoe are stitched together below the vamp

2. Blucher shoes/ Derby shoes

Derby shoes are similar to Oxford shoes, just that it is a little rounder and curvier,

and the lace is sewn outside the shoes. If you are looking for something that

would add flare to your look, this is the perfect shoe for you. Derby shoes are

perfect for formal as well as semi-formal occasions. These shoes are ideal for

broad and highly arched men. These pair of shoes comes in variations including

Wingtip, Cap Toe, Plain Toe, Brogue and Non-Brogue Derby. No matter what

outfit you wear, a shoe is sure to steal the show for you. Derby shoes have the

following characteristics:

• More detailed and textured shoes than Oxford shoes

• Obtuse lacing arrangements

 • Laces are more upfront

3. Monk Strap Shoes

If you are looking for a unique, trendy and catchy formal shoe, a Monk Strap

shoe would be the perfect pair. Monk Strap shoes are versatile slip-on formal

shoes that are similar to Oxford shoes but come with a strap instead of a lace.

Monk Strap shoes are perfect for formal, semi-formal, casual and semi-casual

occasions. These shoes are ideal for broad and highly arched men. Monk Strap

shoes have the following characteristics:

• Slip-on shoes

• Strap and buckle closure

• Single or double buckle

MANUFACTURING PROCESS

All this being said, even the finest manufacturing process is not worth much if

the materials being processed are insufficient in quality. Good leather is

indispensable to making a premium shoe. Our predecessors were well aware of

this, as a look back at shoe history reveals. In fact, shoes in general are deeply

rooted in tradition. Most of the types of men's and women shoes on the market
today hearken back to the 19th century, and their construction has hardly

changed since that time. To a lesser extent, this also applies to reigning dress

code. A shoe that is truly high in quality deserves to be treated with care. After

all, quality shoes lend their wearer an elegant appearance and support fit by

providing an ideal foot health. By regularly practicing careful shoe care, you will

be sure to enjoy your shoes for many years to come.

A look into shoe history shows that some traditions continue to this day. In

terms of their construction, classic types of men's shoes have hardly changed

over the last 100 years. Premium leather remains to this day an important

prerequisite for making premium men's shoes. When treated with the

proper care, quality men's shoes can even improve in appearance over time.

They promise a perfect fit, which elevates wearing comfort and contributes

significantly towards maintaining healthy feet. The particular qualities of a given

shoe, by the way, are largely determined by the production method used to

create it.
Designing

Designing entails sketching shoe models and shoe lasts. The resulting templates

are crucial to the later stages of the shoe production process.

Shoe Lasts

The completed shoe is only as good as its last. Shoe lasts simulate the form of

the human foot—with all of its idiosyncrasies—during shoemaking.

Stamping

The pieces of leather required for shoemaking are cut out and marked during

the stamping stage. This ensures against confusion later on when the pieces are

stitched together.
Sewing

During the sewing stage, leather pieces are stitched together. First the upper,

then the lining. The shaft is reinforced with a toe cap and counter.

Assembling

The core component of the shoemaking process. During the assembly stage,

high-quality, Goodyear-welted men's shoes are made from a number of

different materials.
Shoe Room

Before shoes land on store shelves, they receive finishing touches in the shoe

room. Here, shoe laces are threaded through, shoe polish is applied, and the

shoes are polished to a high shine.

Market Analysis

• Market Trends

One common trend in the shoe and footwear manufacturing industry is that the

demand for its product is driven by fashion, demographics, and of course

consumer disposable income. The profitability of individual shoe and footwear

manufacturing companies depends on their ability to design and market shoe

models that effectively target consumers’ tastes and preferences.

Large shoes and footwear companies have economies of scale in distribution

and marketing and small-scale shoes and footwear companies can compete

successfully by crafting customized shoes and footwear based in their client’s

preference.

Going forward, shoes and footwear brands will have to position themselves to

cater to a stronger middle-class market. It has been projected that by the year
2030, the majority of the world’s population will be part of the middle class,

primarily due to a drop in the amount of people living in extreme poverty.

With this development, there will be influx of new consumers and this will put

pressure on product developers to meet their unfamiliar preferences and needs.

Developed economies placing their products in emerging markets will also have

to adjust their pricing strategies to compete with local low-price manufacturers.

Lastly, as part of marketing strategies, shoe and footwear manufacturing

companies now ensure that they have showrooms at different locations where

they display their shoes and footwear. As a matter of fact, it is even cheaper to

purchase directly from this showrooms established by shoe and footwear

manufacturing companies as against purchasing from shoe and footwear retail

cum departmental stores. It is a strategy that helps them increase sales and

income for their business.

8. Our Target Market

Perhaps it will be safe to submit that the shoe manufacturing industry is

amongst one of the industries that has the widest range of customers; almost

everybody on planet earth need one form of footwear or the other. It is pretty

difficult to find someone in India and of course in other developed countries that

don’t have shoes and another footwear.

In view of that, we have positioned our shoe manufacturing company to service

the clientele in the India and other parts of the world.

We have conducted our market research and feasibility studies and we have

ideas of what our target market would be expecting from us. We in the shoe

manufacturing industry to manufacture a wide range of shoes and footwear for

the following people;

• Men

• Women

• Children

• Young people

• Old people

ALLOCATION OF FUND

In setting up any business, the amount or cost will depend on the approach and

scale you want to undertake. If you intend to go big by renting / leasing a big

facility, then you would need a good amount of capital as you would need to

ensure that your employees are well taken care of, and that your facility is

conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals,

vision and aspirations for your business. The tools and equipment that will be
used are nearly the same cost everywhere, and any difference in prices would

be minimal and can be overlooked.

As for the detailed cost analysis for starting a shoe and footwear manufacturing

business; it might differ in other countries due to the value of their money. This

is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in the INDIA-Rs.54331.54.

• Legal expenses for obtaining licenses and permits as well as the

accounting services (software, P.O.S machines and other software)

– Rs.239058.77.

• Marketing promotion expenses for the grand opening of BRAT Shoes . in

the amount of Rs.253547 and as well as flyer printing (2,000 flyers at

Rs.2.9 per copy) for the total amount of Rs.259342.54.

• The total cost for hiring Business Consultant – Rs.181105.

• The total cost for payment of insurance policy covers (general liability,

workers’ compensation and property casualty) coverage at a total

premium – Rs.680955.27.

• The total cost for long – term leasing of a standard warehouse and

showroom – Rs.18110512

• The total cost for remodelling the warehouse and showroom – 1448841.
 • Other start-up expenses including stationery (Rs.36221) and phone and

utility deposits – (Rs.181105).

• Operational cost for the first 3 months (salaries of employees, payments

of bills et al) – Rs.724420

• The total cost for Start-up inventory (purchase of footwear making tools

and equipment and the purchase of footwear making raw materials

inclusive) – Rs.245567

• The total cost for counter area equipment – Rs.786945

• The total cost for store equipment (cash register, security, ventilation,

signage) – Rs.547329

• The cost for the purchase of office furniture and gadgets (Computers,

Printers, Telephone, TVs, Sound System, tables and chairs et al): Rs.28768

• The total cost of launching a Website: Rs.43465

• The total cost for our opening party: Rs.470873

• Miscellaneous: Rs.724420

We would need an estimate of RS.68819947 to successfully set up our shoe

manufacturing business in Mumbai,INDIA. Please note that this amount includes

the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for BRAT SNEAKERS.

BRAT Sneakers is partnership firm owned by two members . We do not intend

to welcome any external business partners, which is why we have decided to

restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings

• Source for soft loans

• Apply for loan from my Bank