What is New Media?

 The term "new media" refers to computational media that redistribute content via computers
and the Internet. Computer animations, video games, interactive computer installations,
websites, and virtual worlds are a few examples of new media. The language of new media is
predicated on the idea that all cultural objects that rely on digital representation and computer-
based delivery do, in fact, share a number of common characteristics. New media is defined as
digital data controlled by software. Digital data that can be altered by software just like any
other data is what new media is reduced to.

Characteristics of New Media

There are six main characteristics of new media found in the book “New Media – A critical Introduction –
Second Edition” by Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, and Kieran Kelly.

As media continues to grow and evolve, it is important to be able to understand the characteristics as
they change and develop over time. In the book that we studied the main characteristics include the
following:

1. Digital- Binary codes are created from the data from media. People may access data more quickly and
easily thanks to binary code. All digital data is composed of binary code, sometimes known as zeros and
ones. The output contains the data. It can be compared to memory devices, digital disks, or online
sources as an output format. Decoding these outputs will allow for receiving them as screen displays.

Analog is the opposite of digital. The term "analog" describes the practice of keeping physical things in
another physical form, such as historical newspaper archives.

2. Interactivity- It is a form of two-way communication. People can choose a unique lifestyle from the
countless options the market has to offer.People are no longer only the recipients of things. Users and
customers can participate more actively thanks to new media. Simple actions like leaving a remark on
news articles or writing a review for a restaurant demonstrate this.

Hypertextual navigation, immersive navigation, registrational interactivity, interactive communications,

and interactivity and issues with text interpretation are all examples of interaction.

It is one of the "core values" of new media. Interactivity is an effective way to show how users interact
with media texts. Additionally, there is a larger degree of choice, individual media use, and
independence in connection to information sources.

3. Hypertextual- It is a reference to non-sequential links made possible by computers between all

different types of data. Take the hyperlinks you've seen me employ in earlier postings, for instance.

Additionally, it plays a significant role in the history of computing, particularly in the manner that
hypertexts discuss issues related to the analogy between the functions of the human brain and those of
computer operating systems, software, and databases.
4. Virtual- The ability to share content online falls under this trait. It involves eating and drinking. An
excellent illustration would be how we currently have access to a huge number of highly distinct texts in
a variety of ways when it comes to how we consume media texts.

5. Networked- The ability to share content online falls under this trait. It involves eating and drinking. An
excellent illustration would be how we currently have access to a huge number of highly distinct texts in
a variety of ways when it comes to how we consume media texts.

6. Simulated- By using digital technology to describe or recreate "virtual life," simulation games are able
to completely engross players.Any fake or synthetic production fits the concept of simulation. It is the
construction of a fictional universe that simulates the real one. This is accomplished using a
mathematical model and a set of initial conditions that enable predictions and time-evolution
representations.It replaces more well-established ideas. Simulations are sometimes used to imitate or
represent more complicated objects. Today, there are simulations for driving, flying, and even piloting
ships.

Describe how issue

 Print news articles follow an inverted pyramid structure, with the most crucial information (the
story's facts) appearing in the opening paragraph. The remaining information is then given in
decreasing order of significance. Finally, the length and tempo of news stories in print and
broadcast media are different.

Describe how media influence the people

 These days, so many people's actions are influenced by the media. No matter if the information
is genuine or untrue, speculative, or gossip, it can spread just a few button presses.
Relationships between celebrities and regular people as well as between celebrities and their
loved ones may be impacted in a number of different ways by this. The media has the power to
govern the globe at times in both positive and harmful ways—mentally, physically, and
emotionally—by manipulating, pressuring, persuading, and even pressuring society.