Cirque du Soleil

Blue Ocean Strategy Analysis

Syndicate 5
1. Bayu Bagja Ferdian NIM 29122137
2. Dian Ekawati NIM 29122158
3. Ratih Siti Rachmawati NIM 29122148
4. Pandit Purnajuara NIM 29122187
Competition Factors

Factors of Competition :

1. Intended for Younger Audience only

2. Many players big and small circus
3. Decreasing Returns
4. Animal Usage (impacting in raising concern of animal cruelty)
5. Monoton Concept. Not relevant to today’s trend or interest.
ERRC Analysis
Eliminate :
● Remove animal show
● Remove the dependance to the Star Performers
● Dependance of travelling

Raise :
● Ticket Price
● Instead of travelling show, they tap 3 permanent show, as continuous flow
● Multiple performance/production

Reduce :
● Reducing cost of maintenance, food, sanitary etc.
● Reduce cost on travel, transportation and accommodation expenses.
● Reduce price discount for children and certained age group

Create :
● Sponsorship with offer advertising banner, also upscale consumer attending the show
● Concessions sold outside performance area
● Represent a complete performance (Act, Music, Circus, etc)
● Create new Experience by developing Circus with theme, movie and film
● Intellectual Satisfaction by creating the Theatrical Artistic
Competing Factors Comparison Graph