Helping Hands Medical Laboratory

Helping Hands Laboratory is a start-up company committed to providing the most convenient, friendliest
clinical laboratory services towards the patients and physicians. Helping Hands Medical Laboratory is a
General Clinic Laboratory that will be sought after by the people in need in the province of Cebu.

The Market

In the area where the laboratory is located, the private sector offers no services similar to those that
Helping Hands offers. That services that this laboratory offers are similar to those that are offered by
government organizations. However, difference is that this laboratory has no lengthy wait lines, lack of
individualized attention, and poor service standards. This leaves the market wide open for private
participation.

The Costumers

Helping Hands Medical Laboratory has identified two market segments that they will serve. First is the
large number of patients in the community that needs the laboratory’s services. This costumer segment
has 130 potential customers with a growth of 5%. The second group are physicians that have medical
practices in other nearby facilities. There are 115 potential customers in this segment with 3% annual
growth rate.

The Management Team

Helping Hands’ owner and president has years of experience in every aspect of the business, from
clinical laboratory examination, advice to admission, and discharge planning. By the second year of
commercial operations, Helping Hands will achieve sustainable profitability, with a blend of reasonably
priced services, unmatched costumer services, and seasoned management.

Services

Helping Hands Medical Laboratory offers a comprehensive battery of tests for costumers and physician’s
patients. Several tests will be done in-house including:

 CBC test – a complete test of red blood cell count, white blood count, and platelet count. Each
of these three can be ordered individually if needed.
 Blood sugar test – frequently requested for diabetics or possible diabetic patients.
 Electrolyte testing – for patients who are on diuretics and there is a concern that they may be
losing too many their electrolytes.
  Creatine – often used to check kidney functioning or to determine if there is heart or kidney
problems
 Lipid panel – series of tests known as the liver panel are performed to evaluate liver function
and rule out the presence of liver tumors.
 Enzyme markers – if you have cirrhosis, a stroke, or celiac disease, or if you’re at risk for cancer
 Routine Urinalysis – a test for urine to detect and manage a wide range of disorders, such as
urinary tract infection, kidney disease, and diabetes.
 Routine Fecalysis – a test done on a stool or feces sample to help diagnose certain conditions
affecting the digestive tract.

Objectives

Helping Hands has four community driven objectives:

1. To give everyone, especially the marginalized, healthcare services that they need to encourage
them to look out for their health in a more convenient and cheaper way.
2. To provide quality and accurate healthcare services for the community.
3. To provide healthcare workers like pathologists, medical laboratory scientists and technicians,
medical technologists, and phlebotomists an opportunity to offer their services to the people in
the community.
4. To provide comprehensive healthcare management to protect tax payers from unnecessary
spending on duplicate health and medical services.

Mission

It is Helping Hands Medical Laboratory’s mission to serve local individuals with fast, accurate, private,
and reasonable priced healthcare services. Helping Hands exists to exceed all of their costumer’s
expectations.

Keys to Success

A. Quality and Credibility

Employing healthcare workers within the appropriate discipline who have
 Credentials: Education, Licenses, Certifications
 Proven successful track records
 Continuing Education Units
B. Strong Formal Methodology
Developing strong formalized training methodologies for all services
 Policy and procedures
 Hierarchy roles in the organization structure
 Confidentiality control
 Feedback Reporting and Performance Measurement