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What are the personas or target audience of the metaverse?

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nas or target audience of the metaverse?

Description
According to a March 202
Sortlist countries that have alread
Sortlist responding businesses sa
February 24 to March 1, 2022 target audience for their m
of respondents stated tha
Worldwide
compared to only 8.6 perc
n.a. Additionally, big businesse
200 attractive than SMBs.
n.a.
companiestothat
According thehave already
source, "the invested
surveyedincompanies
the metaverse;
came wider industry metrics
from Belgium, may vary
Germany,
Spain, France, the United Kingdom, and the United States. We specifically targeted
employed individuals above the age of 25 that occupied C-level positions such as

Sortlist
April 2022
sortlist.com
1302175
Description
According to a March 2022 survey of companies from selected
countries that have already invested in the metaverse, most of the
responding businesses saw big companies, men, and Gen Z as the
target audience for their metaverse activities. In total, 11.3 percent
of respondents stated that men were a metaverse target audience,
compared to only 8.6 percent who stated the same about women.
Additionally, big businesses were approximately 3 times more
attractive than SMBs.
Metaverse target audiences according to companies worldwide 2022
What are the personas or target audience of the metaverse?

Men
Women
Low income households
Average income households
High income households
Big companies
SMBs
Generation Alpha (born after 2012)
Gen Z (10-25 years old)
Millennials (26-41 years old)
Boomers (42-76 years old)
Singles
Married couples
Families
11.34 in %
8.55 in %
4.01 in %
7.33 in %
8.38 in %
10.65 in %
3.49 in %
7.16 in %
9.95 in %
9.25 in %
4.19 in %
5.58 in %
5.06 in %
5.06 in %