RS PERMATA BEKASI

UNIT : MARKETING
BUDGET 2020

FEE RUJUKAN JANUARI FEBRUARI MARET APRIL MEI JUNI JULI AGUSTUS SEPTEMBER OKTOBER NOVEMBER DESEMBER TOTAL
1 Rujukan Bidan dan Rawat Inap 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 36,000,000
2 Rujukan Penunjang 2,500,000 2,500,000 2,500,000 2,500,000 10,000,000
SUB TOTAL 3,000,000 3,000,000 5,500,000 3,000,000 3,000,000 5,500,000 3,000,000 3,000,000 5,500,000 3,000,000 3,000,000 5,500,000 46,000,000

BEBAN MARKETING
1 Promosi
Brosur 1,500,000 1,000,000 1,500,000 1,000,000 1,500,000 1,000,000 1,500,000 1,000,000 1,500,000 1,000,000 1,500,000 1,000,000 15,000,000
Flyer 2,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 11,500,000
Spanduk 420,000 420,000 210,000 420,000 210,000 420,000 420,000 420,000 420,000 210,000 210,000 420,000 4,200,000
Poster 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 3,000,000
Banner 410,000 410,000 410,000 410,000 410,000 410,000 2,460,000
Gimmik 21,200,000 21,200,000 42,400,000
Kalender 2020 10,000,000 10,000,000
2 Acara
Pasien Lahir Lt. 5 1,000,000 1,000,000 2,000,000
Senam (snack & Jasa Instruktur) 290,000 290,000 290,000 290,000 290,000 290,000 290,000 290,000 290,000 290,000 290,000 290,000 3,480,000
Penyuluhan Kesehatan 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 17,050,000 204,600,000
Seminar Awam 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 4,000,000 48,000,000
Seminar Ilmiah 60,000,000 60,000,000
Gathering Asuransi, Perusahaan & Klinik 30,000,000 30,000,000
Lomba HUT RS Permata Bekasi 10,000,000 10,000,000
Hari Kesehatan Nasional 5,000,000 5,000,000
Parcel Lebaran 31,000,000 31,000,000
Dekorasi Hari Besar 1,000,000 1,000,000 2,000,000
Iuran HKN 2,500,000 2,500,000
3 Advance
Makan 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 2,875,000 34,500,000
Parkir & Tol 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 80,000 960,000
BBM 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 9,200,000 110,400,000
Pulsa 900,000 900,000 900,000 900,000 900,000 900,000 900,000 900,000 900,000 900,000 900,000 900,000 10,800,000
Entertain 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 18,000,000
4 Investasi
Billboard 50,000,000 50,000,000
SUB TOTAL 63,175,000 37,565,000 102,265,000 37,565,000 71,765,000 39,065,000 91,675,000 99,065,000 39,975,000 37,355,000 53,265,000 39,065,000 711,800,000

GRAND TOTAL 757,800,000

 TRANSPORT
Pengeluaran Jumlah Orang Rincian Jumlah Total/Tahun
Parkir 4 30.000 x 4 orang x 23 Hari 2,760,000 33,120,000
Tol 2 50.000 x 2 orang x 23 Hari 2,300,000 27,600,000
BBM 4 100.000 x 4 x 23 Hari 9,200,000 110,400,000
171,120,000

MEAL
Pengeluaran Jumlah Orang Rincian Jumlah Total/Tahun
Makan 5 25.000 x 5 orang x 23 hari 2,875,000 34,500,000

PROMOSI
Pengeluaran Jumlah Jenis Jumlah Cetak Harga Satuan Total/Tahun
Brosur 15 30 500,000 15,000,000
Flyer 13 23 500,000 11,500,000
Spanduk 20 20 210,000 4,200,000
Poster 30 120 25,000 3,000,000
Banner 6 6 410,000 2,460,000

Gimmik
Goodiebag Kecil 1 3000 4,000 12,000,000 1500 Januari 1500 Januari 6,000,000
Tumbler 1 1000 15,000 15,000,000 500 Januari 500 Juli 7,500,000
Payung Lipat 1 500 25,000 12,500,000 250 Januari 250 Juli 6,250,000
Balon Print 2 1000 1,000 1,000,000 500 Januari 500 Juli 500,000
Kipas Print 1 300 1,500 450,000 300 Agustus 450,000
Pulpen 1 1000 1,000 1,000,000 500 Januari 500 Juli 500,000
Kalender 2021 1 500 20,000 10,000,000 500 November
Total 88,110,000

Note 1 x Penyuluhan
1 kali penyuluhan kesehatan rincian sbb :
Lunch team (Dokter, Perawat (1), Marketing (2) 150,000
Fee Dokter pembicara 250,000
Stik GDS 50 orang 150,000
Total 550,000
Grand Total 31 Kali Penyuluhan/Bulan 17,050,000
Komunitas 10 X
PPK1 10 X
Rincian Penyuluhan Asuransi 3X 31 X perbulan
Perusahaan 3X
Internal 5X

SENAM
 Pengeluaran Jumlah Orang Harga Total/Tahun
Snack Senam Hamil 20 7,000 1,680,000
Snack Senam Sabtu 30 5,000 1,800,000
Total 3,480,000

Pengeluaran Jumlah Orang Nama Jumlah/Bulan Total/Tahun

1 orang Manajer Marketing 100,000 1,200,000
1 orang FO 100,000 1,200,000
Pulsa 4 orang MKT Ext 400,000 4,800,000
1 orang MKT Int 100,000 1,200,000
1 orang CRO 100,000 1,200,000
1 orang PMO 100,000 1,200,000
Total 900,000 10,800,000

PARCEL LEBARAN
Asuransi : 20 Paket 250,000 5,000,000
Perusahaan : 20 Paket 250,000 5,000,000
Parcel Dokter Spesialis : 40 Paket 300,000 12,000,000
Bidan, Dokter Praktek, Klinik, Perumahan : 20 Paket 250,000 5,000,000
PPK 1 : 20 Paket 250,000 4,000,000
Total 31,000,000
6,000,000
7,500,000
6,250,000
500,000

500,000