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Since 2004, Coca-Cola Company has been the market leader. Coca-Cola,
despite a brand value decline of 13% in 2021, remained the world’s most
valued soft drink brand at $33.2 billion in 2021, according to Brand Finance.
PepsiCo. takes second at $18.4 billion. Dr. Pepper-Snapple was the fastest-
growing soft drink brand with a 40% brand value increase, followed by Red
Bull’s 15% increase.1
KEY TAKEAWAYS:
1. Coca-Cola Classic
2. Pepsi Cola
3. Diet Coke
4. Dr. Pepper
5. Mountain Dew (a Pepsi brand)
6. Sprite (a Coca-Cola brand)
7. Diet Pepsi
8. Coke Zero
9. Fanta (a Coca-Cola brand)
10. Diet Mountain Dew (a Pepsi brand)
Both companies span the globe, having a leading presence in over 200
countries. The companies and their respective primary brands are household
names recognized worldwide, but are possibly most famous for the rivalry
between them, which is typically known as the “cola wars.” Regarding
longevity, targeted marketing campaigns, and different marketing tricks, this
commercial war is considered one of the most epic in history.