DIGITAL POLITICAL CAMPAIGN PLAN

Table of Contents

 Campaign Objectives
 Research
 Digital Marketing Plan
 Channels
 Process

CLIENT: De Carlo Oyo UY

Create Awareness

GOALS

 SEO
 Social Media
 Facebook Blast
 Web Site

KPI

 Brand Keywords
 Social Media Growth
 Engagement
 Web Traffic

Target

 Awareness
 Popularity
 Virality

Research

Identify Target Audience

 Tools: Offline and Online Survey, Data Mining, Scraping

Understanding users Behavior

 Tools: Big Bata, Facebook, Psychographics, lifestyle, demographics

Ideal for Target Audience

Male/Female 18 to 45

 Students
 Professionals
 Millennials
 Generation Z
 Single Mom
 Single Dad

Process and Implementation

Creating:

 Website Creation
 Fan Page Creation

Creating Digital Communities (Provincial/District/Municipal level)

 Facebook group page

Software

 Big Data, Scraping and message blasting

Implementation

 Website
o Content
o Press Release
o Bio
o Community
o Capture page
 Facebook Group
o Growing Members
o Engagement
 Facebook page
o Growing Followers
o Engagement
 Dating Mining Scraping
o Harvesting Facebook user ID
 Facebook Message Blast
o FB messenger Blasting
Content Marketing

 Graphics
 Video
 Article Writing

O.R.M TEAM