You are on page 1of 11

FAMILY

Lifestyle
FamilyA family is a group of

two or more persons


related by blood
marriage or adoption
who reside together .
Types of Families
Functions
• Economic Well Being

• Emotional Support

• Suitable Family Lifestyle


Family Life Cycle
A way of segmenting the family market at
different stages of the life cycle to determine the
products and services that people buy at each
stage
Stages
Family Purchase Decisions
Family Purchase Decisions-
Role Structure

You might also like