Corporate Presentation

Aug 2022
 3 guiding principles to deliver our mission
❖ Safety - Safety is not an option for us. To achieve our zero-accident
vision, we will ensure that our employees, partners and clients follow safe
practices. We will never compromise on our employee safety or that of
our partners and clients to get the job done.

❖ Quality - We will constantly improve the quality of our products and

services to our customers. We encourage all our employees, partners and
Guiding Principles clients to give feedback about our products and services to help us in our
mission to constantly improve our quality standards.

❖ Integrity - What we do when no one is looking is defined by our

integrity. We will always establish and operate in a respectable and
universal way in all our business activities and will abide by our code of
conduct while performing any business activities in public and in private.

© Magenta 2 2
 Integrated
Safest electric
fast-charging
Magenta Mobility fleet vehicles
hubs
Empowers You Magenta is an
Ecosystem Enabler
To achieve a greener future with our
SAFEST & SMARTEST
Electric Mobility Ecosystem
Smartest fleet
management
Technology

© Magenta 3 3
 Magenta Mobility: A Snapshot

300+ vehicles and deployment 18 charging hubs with 800+

plan of 1850 chargers

400+ driver partners 500k+ electric last mile deliveries

3.2Mn Kms run offsetting ~396

Presence across 5 cities
tons of CO2

© Magenta 4 4
 Solutions We Offer

E-Mobility Services supported by inhouse Charging Infra and Technology

E-Mobility Service Charging Infrastructure Technology

• Fleet Charging (Captive) • Charging Software
• Last Mile Logistics • Fleet Management
• Electric Fleet as a Service • Fleet Charging Hubs
• Charging Products

© Magenta 5 5
 Technologically Advanced EV Cargo Fleet

100% managed fleet Flat budgets multi-year

single point of contact for end-to-end last mile with zero fuel price escalations
delivery services

Zero Capex Network of Charging Infrastructure

quick and easy transition distance coverage

Telematics Connected fleet An integrated offering

provides safety and assurance of fleet + drivers + on-site teams +technology

24/7 vehicle availability High fleet productivity

with 2 drivers per car driven by analytics

Trained, verified and certified 100% compliance

drivers with regulations

Real time monitoring Future proofed

with a central NOC against emission regulations

© Magenta 6 6
 Safest Electric Fleet

Upcoming deployments
of more than 15k
300+ EV Cargo vehicles
vehicles covering >10
cities across India

Fleet Operations in 5 cities

❖ Bengaluru
❖ Hyderabad
❖ Mumbai Our current EV Fleet for EVET is from Omega, Euler Motors and Mahindra
❖ Delhi
❖ Mysuru

500K+ electric last mile

deliveries

OMEGA SEKI - RAGE EULER – HI LOAD MAHINDRA–TREO ZOR PIAGGIO-APE

© Magenta 7 7
 Our Driver Partners

Background & criminal verifications

Meticulous process for driver onboarding

5 day compulsory & rigorous induction & refresher

training every quarter

Courteous & polite driver partners with zero

complaints

Motivated & aspirational driver partners recognized

& felicitated by City Traffic Police

© Magenta 8 8
 Owned & Operated Fleet Charging Hubs
Hub layout across Bengaluru

Charging Network in 18 Charging Hubs

20+ States & UTs operational

800+ chargers Hubs across 5 cities

150+ upcoming hubs

Charging Capacities

Hubs operational currently Range of DC Chargers : 15 kW to 142 kW

Hubs operational in 6 months Range of AC Chargers : 3.3 kW to 22 kW

© Magenta 9 9
 Integrated Tech Platform To Support Our Business Operations

Supply Chain
Management

Finance CRM

Asset Project
Mgmt. Mgmt.

Human Resource
Management

Charging Management Software Fleet Management Software Enterprise Software

© Magenta 10 10
 Charging Management Software Mobile App

User will also get to know which of the chargers

are available to use, and which chargers are
under maintenance or busy charging.

Plans and details of pricing can be viewed before

charging starts

User can make the payment via wallet and start

charging.

View plans and

Charging Station Make payment via
prices, choose the
Details wallet
one you prefer

© Magenta 11 11
 Charging Management Software Dashboard

User can tag his favourite locations of charging

such as office, supermarket, mall etc..

User can also look at list of charging points near

to his current location

Use filter on top to sort out chargers which are

down for maintenance.

Map View of all Favourite Nearest

the charging Charging Charging
points Points Points

© Magenta 12 12
 Fleet Management Software

Improve fleet visibility & control

Geo-fence, Overspeed Alerts, Remote Immobilize,

LIVE location, Safety Alerts

Analyse fleet performance

Prevent consequential damages

Monitor driver behaviour

Monitor battery charge (%) & predict routes

Our Fleet Management software is a technology focused & data driven
operations unit providing end-to-end connected mobility solutions to better
manage our remote assets, vehicles and personnel. With our full suite of
Charging Station availability & Charging progress
solutions covering the telematics, we have built our state-of-the-art platform.

© Magenta 13 13
 Fleet Management Software Dashboard

Your fleets requires powering up to stay on road.

Manage your EV charging infra specifically for

your EV fleets.

Drivers can easily locate nearest charging point

accessible.

Get insights on each vehicle: power consumption,

charging time, charging cost etc.

© Magenta 14 14
 Why Choose Magenta Mobility?

Brand New EV Fleet

Trained
Focus on safety
Drivers

Integrated
Charging
Telematics
Enabled

Sustainable Cost Effective

Solutions

Strong
Experience

© Magenta 15 15
 Customer Testimonials

We at SPRINK are committed towards alternative

and sustainable mobility options for our delivery
requirements. By partnering with EVET in
December last year, we were able to transition
70% of our vehicles to electric, and we are on
track to convert 100% in the next 3 months.
Working with Magenta Mobility has helped us
tremendously in our journey towards achieving
this feat.
Mr. Abhishek Mandal
Co-Founder and COO,
SPRINK

As part of Elior sustainability initiative and

achieving a breakthrough result in reducing
carbon emissions our company has taken a
initiative for increasing Magenta Mobility vehicle
usage in staggered manner to delivering the food
to client location and reduced 1000 kgs of carbon
emissions during 1st quarter of FY 2022. David Edward Raj
Director - Operations and
Innovation, ELIOR

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 Clientele

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 Awards, Recognition & Media Mentions

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 www.magentamobility.com
sales@magentamobility.com
Contact Us 1800 123 0267 (Toll Free)
Bengaluru . Mumbai . Hyderabad . Delhi/NCR .

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