Republic of the Philippines

Laguna State Polytechnic University

Los Baños, Province of Laguna
College of Hospitality Management and Tourism

Directions: Read each statement carefully and rate each according to the given liker scale below.
NAME (OPTIONAL): _________________ Highest Educational Attainment: _______________
Age: ____ Gender: ________ Civil Status: _______ Monthly Income: ________
Put a check (√) on the number you think an appropriate rating for each statement base on the liker.
Level of Significant effect of strongl strongly
agree neither disagree
Descriptive Food Names y agree disagree
Sensory names

Convey the taste of the item

Convey the smell of the item

Convey the mouthfeel of the item

Nostalgic names

Wholesome feeling of family

Wholesome feeling of tradition

Social connectedness

Brand names

Contains a brand name

Brand personality

Brand perceptions
Level of Significant effect of strongl strongly
agree neither disagree
Impression y agree disagree
Warmth

Warm

Kind

Generous

Competence

Competent

Effective

Efficient
 Level of Significant effect of strongl strongly
agree neither disagree
Satisfaction y agree disagree
Satisfaction

Happy

Good
Level of Significant effect of strongl strongly
agree neither disagree
Willingness to pay more y agree disagree
Pay a higher price than expected

Pay more for this type

Spend extra money for this type