THE HISTORIC RISE OF THE GLOBAL
CORPORATION — THREE PERIODS
AS indicated throughout this text, global cor-
Porstions are inseparable from the more
general phenomenon of globalization itself
‘i follows that how one identifies globaliza-
tion serves to ‘locate’ global corporations,
both in the complex interactive pattem
defined by globalization and within given
historical periods. This chapter situates the
global corporation in three broad historical
Periods, of which the last two have become.
‘the most relevast
‘The approach to the study of globalization
sometimes termed ‘historical globalization’
locates the phenomenon itself in early patterns
of tade and exchange (Bentley, 2003; Gills
and Thompson, 2006; Moore and Lewis,
2000), Ineatly historical periods as both cities
‘and countries extended their reach beyond
their on borders, this view holds, a fonm of
globalization was initiated which then fol-
lowed complex patterns of interactive engage-
ments organized through trade and directly
indented by the emergent and subsequently
The Rise of the Global
ea
se:
Corporation
Deane Neubauer
The so-called ‘developing écotiomies", and «
‘especially those of Brazil, India and China -
the so-called BRICS economies ~ have
become the, most dynamic sector of giobel
corporate grow, represented in part by their
significant FDI over three decades. While the
{otal of FDI flows is afl ess than that which
passes between fully developed counties,
Table 17.1 demonstrates the rapidity of capi
tal flows to developing counties:
The relative size, growtti and range of
activity of global, corporations fiom the
emerging eonomies suggest thet they are
on a trajectory that will soon situate them
firmly within those of the historically more
developed economies. The number of
slobal corporations from the emerging may-
ket economies listed in the Fortune Global
500, which ranks corporations by revenue,
‘ose from 47 firms in 2005 10°95 in 2010,
Table 17.1
Type of flows
These companies have also’ become active
in the broad pattem of global mergers and
acquisitions (M&A), «primary vehicle by
Which comporate concentration takes place.
Torcite‘Abem:
In 2010 these companies, accounted! for 2.447
ecauislons oF 22% a global MBA tiantctions,
‘hich sup rom 661 acaustions, or 9% of otal
MBA acaustions a 2001. OF fe ,113 Maa
deals anncuteed in 2000.5.623' (S050) mohed
emerging market companies, either af byes o>
5 take-over targets of MNCS in aavascee cour,
es, (Ahern, 2011: 23) i
‘The fact that the global! economic slowdown
zesulting from the financial erisis 62007 has
fad Neser impact on, many: developing
economies, especially the BRICS, indicates
tie-extent to which they have beconte a new
and important souree of eapital within the
+ global system.)
Capital ows in genetal over the! past
‘decade-and-a-bslf' ave) begun 10" change
from the dominant north-north north-south
ynamic to one in which south-south and
south-south capital flows are. significant
Rajan, 2010) with most of the south-norh
capital flows.coming from China aid India
Examples include China’s Lenovo corpora
tion's purchase of IBM's PC business and
India’s investment in various historically
British firms including Jaguar Land Rover
(Economist, 2011). Increased north-south
investments during this period allowed
global north corporations to rebound quickiy
fom their profit losses and restore income
growth. The relative robust nature of the
Capital flows to developing countries, 2005-10 (son)
2005) 2006 2007 2008 20082010
iat a come
fo 32. a5
Porto investment 158 268
sn 82 507 561
334 any 2 195
Other investmnent® 3 28 686 39 56 38,
{ota inerenents inde lan om cma bank acl bans ad tad onda
Sore: WCA0 011,27a THE SAGE HANDBOOK OF GLOBALIZATION
emerging economies has’ continued to
attract FDI and to eréate conditions leading
to the rapid expansion of their nationally
based global corporations (UNCTAD-WIR,
2011: 26). China is the largest developing
country outward investor with estimated
holdings in 2009 of approximately USS1
trillion (OECD, 2010). The differential
impact of such emergent global dynamics
has moved some observers to suggest that
‘our previous distinctions between global
north and south are no longer adequate to
suggest the overall dynamics of growth and
inactions within the global system, Wolfsen-
sokn, for example, has'stggested a charac-
terization tit he terms ‘a four-speed world’
that differentiates counties as Affluent, Con-
‘verging, Struggling and Poor, with the BRICS
dominating the growth of the convergent group
(Wotfsensohn, 2007).
The importance of global corporations in
Brazil, India and China to the current acd
projected global economy is singular. With
40 per ceat of the world’s population the
BRICS represent a primary force in both
global production end’ consimption.
Hawksworth and. Cookson predict’ that
“iniddle class’ consumers in China and India
‘will grow from some.1.8 billion in 2010 to
3.2 billion in 2020 and 4.9 billion by 2030
(Hawksworth and Cookson, 2008): The rel-
ative import of their global corporate cul-
tures can be gauged in part by the fact that
in 2012 global comporations in China made
up 73 of the largest in the Fortune 500 list
(CNN Money, 2012), and whereas Brazil
and India with eight apiece currently
account for a small shaie of such corpora-
sions, emergent market countries are\pro-
Jjected to account fore near doubling of their
share of wotld trade over the next 40 years,
reaching neatly 70 per cent by 2080 (Ahern,
2011), In 1998 only one of the top 100
global corporations was located outside the
‘United States, Europe or Japan (Oatley,
2008).
Rising global corporations in the BRICS
ae joined by emergent large compenies in
other developing economies throughout the
‘world such as Malaysia, Mexico, Russia,
‘Turkey and Vietnam, Thé following list sug-
gests some exemplary cases exploring 2008
data, %
Emerging Market Global.
Corporations
ite Basic: Element ‘uss i isa word. leader In
alumina production
+ Bhert Forge (nda) sone of the wa’ lergest,
forging companits aa
‘+BY Compa (ina) 8th wit ares fan
facture ofncke-cadmiui batts
+ CEMEK (Mexico) has developed into one ofthe
‘world’ lamest cement producers
+ Ching Intemational Masine.Contziners Group
(China) 8 the wore lagedt, anulacer of
shippit containers i
++ "Cosco Grbnp (Chia) one oF th largest ship-
png compares nthe wr
+ Embraer (Braz) has:- suppbsded Canada’s
Bombardier as the market leader in regional jes
+» Galanz Group (China) Rasa 45 percent share of
the European and a 25 per cent share of the US
rmicrowaverattat
+ Hisense (China) is, the number one supplier of
flat panel 1¥5 to France
+ Johnéon Electric (Chia) is the 'Wotl' leading
imanufactre of rl elec motors
+ Netiak (Mex) is oe of the wort’ lacing
“ares nt Reda 6 cn or
the automotive industry
‘+ Sistema (Russia) sa conglomerate ith focus
on telecomminicatons
‘+ Tata Chemicals (nda) an inrganicchemicals
producer mth a significant olbal markt share
of soda ash
+ _TechtonicIndusties Company is the number
supplier of power tools to Home Depot
+ _ Wire (ea) is. the work's arestthic-perty
engin Pies lee coripae (The Boston