vecl ri: ie age mR NE ME HET RR olen wine Hu Bet vE KINH DOANH ing baeais sh xu o-oo menCAM NANG Hittu BibT VB KINE DOANE mucue LOIMO DAU. - 7 HUONG 1. NHAN THUC Vi KINH DOANH VA KHOI NGHIEP_ 1.1 Hiv aT co BAN VE KINH DOANHTVA x61 “ci in owe a 1. Kh oan — an 11.2 Rt doa gi oe - ail 1.2 QUYET BINH TRO THANH CHO | oan Nowe Phang. hang LZ Co-sé Iya chon nght nghigp 12nd vdeievin dB tra 128 Dini ning a bin hin 123 coat donk ie 1.3 BOI CANH KHOI NGHIGP HIEN NAY. HUONG YTUONG KINH DOANH. 2.1 TM KEM Y-TVONG KIN DOAN 21.1 Ta ne ik oh 2.2 Baplrong pip cab tng kin dou 2.439 hth hi ng 2.2 DAN GIA TONG KI DOAN 1 Nai si Mg Ki dur 122 hn eh SWOT ag inh dons —— (Chamois 5cHuonas. AP Kf HOACH KINH DOAN) 5.4 DANH GIA THETRUONC S.LLANA Re gta bon? 5.4.2 06th cqhtran a bn 4:13 jah vfchngtdeinh don ciaben {L2KE HOCH MARKETING VA BAN HANG 221 Sin phin_____— 3226440 s28iedim— 324 Quingefe-_—_—— ‘32.5 Bin Ranga chim sekéch hing 33 KEWogcH SANXUAT, VAN WANE 231 gyn i ee ing ho vane tit '33:2Cég ng ow stn xo 33386 uta ing — 334 KEhoeh cht ong. ‘sani HogcHrTAL CHIN 34:1 Von Kb oy. 242 Nqubn ven $345 Wéctinh oon th, chi phir an — [35:76 cHO'CVA QUANLY NHN Sy 35:1 Xe di et cv its 35:2 Bina vie qui bins. 6 76M Thr Kf HOACH KINHL DOANE VOT ‘MO MINH CANVAS. ‘ ln nig hii sh cHUONG 4. KHOTSUVA DIRU HANH HOATDONG KINH DOANH MGI. 90 ‘441A CHOW NH THC PHAP LY {414 Chen the php fea doanh gi. {412 a chon login doanhnghigp Pho. «4a Nnign/BubT TRACH NBTEM PHLAP LY ‘42: Dinghy kc doanh________95 4227s — 4423 tustlao dng 42.4 age Throng mel 425 Bho bigin— 98 «43 Bru HANH Tog DONG KINH DOANE MGT____99 {43 Ciehogt Ong kin doa thubmg nhgt__—_99 4652.Qaln ff gui pe > 102 433 Hoe ee ning quin lf 104 ANH MUC'TAI LIU THAM KHAO___.107 ANH MUCBANG ‘bg 3:1Tinh ton doanh thu chi phi vl nh ANH MYC HINA in 1.1: Ba yu tf corso vie wa chon nght nghitp.-22 inh 24: Hal yéu du cla mbty taémgkinh doand t6t—33 High 22: Ba phutong pip xe dni trdng inh dosnh_35, ‘Minh 23: Qué tein hi thn tring kin doa 39 Cnn io i dah 5inh 3.1: Chey 6 xe nh sy th man cia sch ng. 62 Hing 3.2: Qué tah sin xudt do so-mi thd cOng.-_.65, Hin 3.3: Minh Lean Canvas 83 DANH MYC HOP Hop A: Cae yu dim bo than cong Hop 1.2; Ngu bin x01 chuyén giao gid te fal quan dlém trong kn doanh, she hu eu th rurdng_—_—_ ‘urdng ny sin tra hung — Hop 2: Phi thio tng kin doanh— Hop 3: Khéch hang va nu eu Hop 32: Thu thap thong tin v8 G61 eqnihtranh__52 Hop 3.3: Che khodn myc eh ph thong thing trong ‘nk doanh co Hop 3: Chi phi cla mgt eta hing phd tb/thing.__74 Hop 35: MB tj tf cong vig. 80 ‘ (hn i i i dah LOIMODAU Kho nghigp dang 1 eho tht sy, nba duce se ‘quan tion cng ei trong x8 bhi Vigt Nam eng nb & niu nue, Doanh nghigp Xabi nghifp 4g g6p cho phic win kino chung cla dit muse, to eng in vige Jam, phithuy ngubo abt Ie vA se sng to cin ngub dn, Chink phi 3 vA dang dB ea hang loat ee ehh ‘séch, gidi phdp @ hd tg va khuyén Kkhfch tink thin Kehéi gh, dc big I ki nghip ea gid ut ‘Cudn Clim nang Hiéu bide vé kinh doanh durge ra di shim gp pia ho 6 vio vibe BB try va the dy in ‘thin khoi nghigp, tang cwong su hiéu biét cia xa hoi ve nk doao, 6p phn dink huéng aghé nghip cho lop tré, cfing shir khuyén kh: 4 ede hd kin doanh e4 thé cchuyén di thin doanh nghiép. Bon it sinh vin vi ht mghigp dai hg, tan ida ag th bay don gid 18 mt aged eum thin dng rude nguding cia Iya chon con duimg lép than, lip nghiép? ‘Ban cé nbiéu ya chon nhumg chung quy 1a “iam tho” hay “thn ch”. Can cin nang nay 8 gp ban en nc v8 Toa clon Yin ci va nc bit ha ch Ki ban 6 dink hoi oy cOng vide kin doonh ching mh, Cn ni 8 i do 7[Khoi st doanh nghigp tha’mg B. m6t go tinh Ifo Ahi, tr kai ban bt dw Ap in in oan ti ben Ja chon eng, Sim Kiém co hoi Kinh dood, Ko st thi ning, huy dag efe ngudn Ive, ki dng va dibu ‘minh oat dng kinh doan mai. Cm nang Higu bide ve inh doanh s# cung fp eho oan kin thc, hidubiét ve cng vige inh doash, dan cée hung dn, ofc bude ‘hgh theo gus enn my. Noi dung va cu tie ein Cim mang de bién soem gin gon, don sin, ra cb pit hop cho ie nga cit, ce oso to nan ng. Hy vong ting eudn sfch may s€ 60 thin mt cOng co ha feh eho abiiag ngubi mudn bit déu kinh dom, indi mghigp, de bigtI8 cho cc ban sinh vgn, gi te, ng nu cho ef ging vign, tw vin dink bung nghé hp (i cfc tratmg, dai hoe, wimg day neh, tung tam ‘61 chigu vie im, ‘Trong qué tinh st dung, ching ci rit mong nbn Auge § kién dng g6p en dBc gid him ho’n thign Cam pang ngiy mot tbe hon, ‘Tan rong ed on 8 Cn mg i dah CHUONG1 NHAN THUC VE KINH DOANH VAKHOI NGHIEP 'Bé Khai sr doanh nghigp, ban cin bit diu bing vige ‘im hiu ning kién thie ca bin vé kin doanh va KhGi rghigp. Ban cing cin biét quyét dinh Lddi nghigp cia minh 6 ding din hay Kéng va da trén oo si nho 4B nyt din, Bon efing cin nhin r8ng ra dénh gif xem bi edn mi truimg kin doanh higm nay o6 t40 o0 hi cho mia Ki nghigp thn cOng hay Khng? 1.1 HiéU Bit CO BAN VE KINH DOANE VA KHO NGHIBP 1.4.1 Kinh doants 4.1.1.1 Kink doonh fi gi? ‘Kin doanh 12 mbe host ding dge- mt hose mbt hom gui the hign véi mne dich chin Tk co ra ig hun, Hoat dng kink doanh 6 nga A sin xudt hoe (chang ih i i doh °sua hing hof dé bén Iai hoe cung cdp dich ww eho ich hing. ‘Vine dich cia kinb doanb 1a (go ra i aun ud ‘ide thu dupe tr kinh doan phi in how tiéa 6 vio kink doanh. Mt cOng vige kinh doant thanh dat sé wii qua ‘nt qué tei Kinh doan ign ty, c6 hid qua vip axe oat ding sin xuit, mua bin hang hod hose cung cp ich vy wong nhiéu nim, 1.1.12 Cc log! hinh kinh doant Cé nhiu loa hin Kink doa nung st We 06 té huge xép vo 4 fah vpe ah au ‘Kinh doanh theomg mi 1a mus hing ho cr ugub ‘in bud hoje ng sin xut vA em bn acho Kh bing hoge nhitog ngwdi inh doanh Kd. Bsn 1 nh the mua hing hot i agud ban but hoe ni sin xt va ban Iai cho Ehich hing. Ta ci ning gui ban & bigot hing Adu agai bin Ie. Bn Oudn 1 in te ‘mos hing bo ro nh sin xt a nL eho aga bn ‘Kink doan sin xuét fim ra vat pli v2 dem bn cho dai IY ode bin tre tiép cho ki ng, Néu tin o6 § dia ida hinh im ee thigp thi cOng ta nha 10 ha eg dk da tao ih a, ding db 8 may qui do, bode nae bt ke loi hing os nto Kh, he 46 host ng kinh dosol ca ban dupe v nh ve sin xu KKinh doanh djeh vy 1 cung cdp cc tr vin chuyén mda hoje cung ing ste a0 ding, Cita hing eft te, xan si chia xe may, tung im gi higu gud gp vige rg tan gi st, eg ty deh. fe vf dy. 0 40 kiah doaah dich i. Bie did ex ban eda Ki dloanh dich vy B sin suit vA du thy ag thi. Npdy say ee ab sin xu va ee nit dong mai aba bin Khio sit cé¢ 46% thit canh tranh: s6 lugmg khich hang ii dBi eh can 5€ 18 thing cin thom Kho v6 cong iw dung a8 unit trong hing bin Ban ty oss «ny me cla minh wi guy mb ci i thi ca anh (ngudn nba tue, tay nghé, quy m6 cita ‘hang,..) tir 46 te ude sé Iugng bn ra cta minh, Therimg thi ban phai mit "bth gan mi dt ge me doar 6 ao, > Ban thir tn thi trang: ban nén bén this hing hod & ‘m8 nhd xem mic tig thy thé nd. Cach ay rt 6 hign qui di wi ee hd sin xu v8 eo sin Be chhuyén doank, + Tidn hah didu ta: bam hay tm higw tho guen mua hing cn kh hing, tin suit va 96 luomg mua. Ban én phing vin me sb ngudi dign fink those nhéam: Kenich nang iém nig cia ban, 2 ln ik ik dah inphim, chi pi va gi th mn cng vie inh doa m6, ude ei pt sing hE dE ding, Céch a shine bam ky Be tic efe Khon chi pf mae 6 Kinh doa. ia ban phi bd ra ceén me dom vi thi gan (ng, tin sing, nin, nh trong hop 33 sa dy. Hop 2.3: Cée kod mye chi ph didng drdng. trong kinh doanh 7 Chi ph doe ni xudng, rang thiét bj ¥ Chi pen hao ¥ Gy php kin doanh Nena Larong, thing va cée try oip kiic cho nhfin vig. ¥ xing oo ¥ Chips dita, nate, en, didnot Pit tag dong Pama dich (vn pip at, Eton) Bio hiém, Iti vay ngfin hing Ting ci pi (calting ni: (nu ie da nHp 34: Chi phi eta mot cia hing pho ethan cu pie ate: ‘Thu ca hang 12.000.0004 Khu nao ty ph 6 2.000.000 4 = Khiiu hao cing cu, dung ew 1.000.000 & ~ Chi po ain ke 1.000.000 4 [Thing chip dian 160000004 Chi phi bién déi: = Gy phd + Mu pi 16 + Tién dign (vin hinh may) Tidn cng ngudi am ‘| > Ting chi phi bila dBifin phim 100004'sin {cuba sch 200 tang) pha Gis than, bao gb: 25.0004 = Chiphd dink 16.000 4 + Chi phi bin di 10. 000 (Gi ud i si huang 1000 san phim hing) (Céch ih sh hat i chia ee ci phi kink doanh cia ‘ben dhanh hai fog chi phe jah va chi phi bién di (xem vi ds trong hip 3.4). Chi ph 6 inh fa ede Log ci ” Ch magi dae 1 kong thay i Ln ong hoe nog ng in 1a tang (én, nhw tién thug aha, chi phi khiu hao, gidy pep ki dan, obi. Chi phn i 8 aiing et phi sé ting theo s6 wong hing béin ra, nhw nguyéa vat lig, ehi pata cng, Nu tch bch dug 8 al Lox chip ky id 6 ct ng ho hei on chi aba, ie dn i hah sin phim ‘Ein gi han sn phd vp, deh thi nt ty dn tng chi pt wong md tng chi cho 36 tupng sin ‘phon mi doanh nghigp lam ra wong ca thing 46. (Ch eh ha yng chi pt bién 46/1 dom vi sin ‘phim + ci phi cd ink binh quaa/l don vi sin phim, Dinh gi ba hw 42 ao 4bi wong mye “pis bin” eta ké hoach ‘marketing, ban ©6 hai phuong phip diab gi ea bin fk puong phép dint gi cong cm va phuemg phip dink i can ran, hi da 66 con sb chin ade vé gid hand, ban o6 thé Ong dado mic % ty nhuga md ban mong muda tong ‘i ca nic ti gt wung bin cia ee dBi eh aa ran ‘ea hj ung. rong qué wah kink doaak saw miy, ban hong i io i doa{dni theo dh nh ei 8g pd Eng are eee cola Kiich hing d8 dia chinh gi bn \ | i © (Lfp bing dy dn v8 doo th, chi ph vain ot Tengenp | | hi 0 fe conv a ing sn, a va [ieee hi phi, chng ta 6 thé Ip bing nr sau 8 oi bin Nguyén vit | ga Bag 3.1: Tinh ton doanh thu, chi ph Ig abuén Loi alag sede thé 3.5.76 chUtc VA QUAN LY NHAN sy ‘BE hoat dng tréi chay va thin cng, doanh nghigp mdi tht lip edn phi dave tb che bt. Byn eh phi 2xfic dinh age nbiing viée gt cin phai lum, cin bao nhiéu 1% (hn nh i da ln ni eda ngud va it cdc chon ngubi phi hop cio mi cong vige, Ban cing cin phii quin Iy ec dOi nei nin vign ca minh, 3.5.1 Xée dink nh chu vé ahd sy Ban bay bit du bing vic unk can sb aldn su eda thidt cho hoat dng kinh dounh. Vige nity bao gdm xe inh che vi th cfg vige va mbi vi wt eOng vige ein bao niu ngudi. Thong chung, dé vin han dye, md eo Ikinh doanh cia 6 nguii dim nhigm cic vi i cOng vige sn sa: = Quan 1g chung: Trong ede dean nghigp nd, chi doanh nghigp dhudng dng thd 12 ngudi quin Ij ‘doanh nghiép. Ban cin phai chun bj 4 déng vai 29 iy. = Marketing va bén hing + San xu, Hi ra sin phon = Mua hing va theo doi hing tin + Ké tod, Ghi chp s Ranh chinh vin phdng = Bam bio an nin, bio ve 7 hang iho i do sch, theo 46 chi phi Ban en xe din cn ao nhiBu nud cho mdi vie cng vge nu un. Thuong rong git doan di, bo sa ug he big tc e6e eng vide én. Ki th thém vm9t val mgubi, ho s€ phil cng mgt Iie idm abiin nhiéu vie. ‘Trong gist down sau, Khi hoot dng kind loan sign wién tt va quy m6 md wg, ben 98 ed xd lip diy di ede vi wt cBingvige tong doanh ughigp cia mink, Con ty theo de idm hoa dig kin doank ma ban 38 idu chinh vi x cng vibe age bd sung dim cv i eng vie Ke ‘Ban ay suy ng énbong kh ng vin ghigan eli minh 48 x din cOng vi8e mio ban s€ dim nba, ng vge mio ban kbOng 6 thd gia vA KY wing 8 tpe bien. Khi 46 ban cin a ngubi Wi ee ng pis bop ane bin thay ban ‘Ba ly viét me bin mot ngin gon eho ting vi wt cing vig. Ban mt cOng vie bao gm ai phn: mt cae nhigm vy cud en de hig vee yu eu v8 Kiba thic, KY lng, pm chien ngub dim uh (hip 45) m vio d6 i gh id »Hop 3.5: MO ta vie cing vige W BV Cle yeu cha SB trong] Nghion conti = Vanbin 02 ‘wine Nig dog Macaig a Pte Glen Be ere bing ot (Cg ahs sin xait hn vgn aa hing, Kétofa nh chi, vin phdng Bio vb 3.52 Dinh bin vige quan If nhfn sy ‘bi v6i bit Ky doannghigp nto, vie quin Wy nhdn su Tw6n 1 vin 8 then che guyEt dn se phat wid ela oan agp. Ban eb o6 meu day #8 ring v8 gun nan sr bao ghm cf hogt dBng ea bin nhu tyén dung, i tg, ing vi i nn ‘Tuydn dung. Chi i nto tm dage ngui tn tung va 66 AY ming ph hop, ban mdi c6 nau db giao vide vA san sé bot % (Ch ng da cling vie kinh doanh. Hay hw tim ngay tba 8 im ‘gud mt bn en. Ban hy st dung bin 0 t cng vige étnyén lua an vién cho doaah nghip. Ban nén Aj toe Nef sin no, pag vin, nh pit img vn Tuyén de tn vin o6 ng ue phi hop va yu hich cing vig v8 cong quan tone Diotgo ‘Ban hy cn ae v8 Toi fe ei vie Bo tao nin vign, Bio to abin vin sé da en Gn bac nung sf rang ai Io oh v8 Iu dicho doan nghip, Bo tao tt hit dy ten a du cing vge, bb sung ning thiéu Int v8 Kida thie va KY ming 48 hin vin Tim tt cong ‘ie, Nhidu dnl nghifp chin dg ng coi dit 6x2 {io tno hn vign 1 eh ph mR A mgt kon ue 48 sin iv in di Diingd Ding bao gm viet ong van nh ti vide tho’ man een ca ink hn cha bn vin. Ki xe Gin wa ac ioong bao nie cho mn vio, nao cin cit vi vi tr cbngvige ma ho dea ao, ban phi Uti ede quy dinh eda php To, me wong ching cia thi gudng lao dng vA me thu ap dim bio cube séng cla nhin vign, Ngwii 1am cdng phi sing duge ‘i eOng vigc & doanh nghigp ca ban th ho moi gin 16 tiv di Cnc ee A dam aDéinh gi ‘Dinh gid khong phit 2 xé nt ain vién mi dé i thign higu qué va higu suit im vige cin ho. Ban cin (quan tim xem x61 qué tim Jam vige cig abu cfc két «qud ma nbn vién dat duge va clin dua race hin bi kip tht, Khiho im vige ich eve va o6 kt qua tht, ty ‘hi hin nB Ive cia ho v8 Khen ngoi ho, Khi nn vién mie 15 hose khOng at duge két qui mong muda, hy ‘2p mang wah x4y dung v8 hi cho ho bic en pha thign 6 chB mc 3.6. TOM TAT KE HOACH KINH DOANH Vor MO INH CANVAS Ban kf hogch kink doanh giip ban €6 mo et nbn rang vi chic chin nit vé co hi kinh doan cia minh ‘Va dB co thé thuyée phuc duce nhing nna du cr tng shy dim bio eng vigekinh doan ca ban 6 «1 thn Bng cao, ban cin e6 mét an ké hoach chi tet. Tuy ign, dBi kh ba ke boach Ki doanh ly is 6 th it i vA Khong dB nm bit dupe. M6 hin Canvas sé ‘idp boo tm i ang ni dung ch yu nit ein mp ‘hogh kin doanh theo céch don gin va te quan ‘MO hin inh doan Canvas (Business Model Canvas = BMC) ge pt wid i chu gs quinn Ty ‘Bidn Alexander Oxtervalder. MO bia bao gm 9 dni 1 chin, him ¥ 9 trv oft tao nn oat dg kia dant cia ‘nt doanh nghigp, D6 la Phan kn Ksch ning Customer Segments); Giti phip ei tui (Value Propositions), Késh e hang i i da ‘dug dn va phn pds (Channels); Quan be Kc hing (Cosiomer Relationships}; Dong. doanh thu (Revenue ‘Sureams); Nau Ine chinh (Key Resources); Hoat dag inh (Key Activites); Si tie chinh (Key Partnerships) v8 Co ei chi phi (Cost Suucte). DE iu 16 hon md Hanh Canvas, ban o6 thé Gm doe cudn sich “Tao lbp mb Hin inh doant” cia Aleander Osterwalder da duge dich sang liéag Viet Néu niu Canvas pltb hop vét nkng doanh nghigp a va dang thye bign e6ng vige kin doanb thi md hinh ‘Canvas tinh gon (Lean Canvas), mde dang bign thé eta tn inh Canvas, li tra btw fb abde di wi ede doanh hghiép Ghd; nghigp. Ban o6 thE sit dung mf bin my 2 tom tit hoBe xem x61 ef vin 48 ehiah tong ké hogch kin donb eta by abu hin 3:3 dud iy. un thn es ae eee sed li cho khéch AAdvantage) ‘ohich re me oe mre sit momen MRE Lo = ania as cen orc phiCostsrcre)_ Db doa th eens Sear) inh 3.3: M6 hink Lean Canvas ne i ib hi do 5‘oy tase av xem xét ang n6i dang Gong 9 thin phn eda mé bin Lean Canvas, 41. Vin 48 (Problem) Ban cin atu m duge vin 48m bon aim thy vd adn sii quyét cho kc Lie ra 3 vin db hoe ning Kis Ki ma cOng vige Kinh doanh eta ban s€ gdp gi quyét cho Which Ning IRL KE ce i pip hay th aig. in phi, dich ‘ine rn hte. + X4e di «6 vai eta ben, Khch hing cia bam, fing niin gud st dong. sn phim, dich oct an ‘Vida, ben cung ofp dich vp thiét ké website tim vige Jim cho mot doanh nghip. Khich hing cia ban a doanh Aghp 46, nhung ngui si dung website ntng ng dang ai am vite im. Vin a8 chin cai "Tn ti io tm dave vige im, dag ht ayn dng hi 2. Phin dogn kh hing (Cestomer segment) fe cia ho cn 1 8 xe dink pin doon Kise tng ea bn Ach Khéch hing ei bn? ~ Th ting cia bone bao abi phn Kh, ban chon pin ke nto? (Chg i doh = Kinch ng ue Hea ban Bai? Sin ph ela ‘wn 5 phe wy thi eng. dai ching (aass marked, thi ring ngsch (niche mack) hay tng, Kn hop (ml-sided marke ‘Cc thing in tn dp doge tong ph “Kéch Ning, vi ay clu” gp 6 fe eu di én 2. Git amg It cho Mach img Unique Value Propasion) Nin ching t dX eho Tin tong: ehnong 1 (of dy gui bi x sing), gt hay I ch Ta 1 do chin 48 ‘ich bing quyét inh mua sin phim, ch vu eba ben, Banking, ch don dn 1 bn. sin phim dich 3 ma clin chuyén giao ce gi ti va Hl fch cho Khfch hing, ‘Vay fe gi ico an mi ban scan gino cho ch ang I 1? aw didi to, sc bit mbt ong Xd hogch Kink doanh. ci ban so, i cf di th anh ‘rank? DE xée din chi xc gi ti mang Ini cho KhGch ning, ban du: = Bit minh vio vi wf Moh hing vi abin nn sin phim theo x6 49 cabo: = Tom bidu xem ki hing nin due ning gi gh i sit dng sin phim ca bam; = So sinh nbiing diém man, didm yéu ca minh so véi sing i hi wn hi trong (in ci ee dah 85Diy la pin quan tong abit eas Rin Canvas cing Ia pha ks dia gi ehiah xe uid. Teong vi dy website tim vige, gif eo bin ban dem ai cho ng di tim vige lam o6 thé 1a "tim Auge cag vige piv hap ong ving 2a” 4. Git phsp olution) Ban 8 ngu ra vin d& ei lich hg, vy sii pip cba ban 8 gidiquyét ee vin 42 cia keh hn Lagi? ‘Ding thi ban cin néu bét duoe ning gié i chinh mi sin phim, dich vy cia ban dem li cho Khich hing. Ban phi nu a cfc ib ning, de dé, phuomg pip... ea ‘ban ma qua d6 Kc hing sé ain ra dye cc gi tea sin phim, dich vu cia ban Vid, bi vdi website im vige im, 48 sip ngubi dm vige gy duge sy chi ¥ ca nha tye dng, ban cin Iuzéng din ho cde cich vid so yéu flick, ech thie tt Ibi phng vio. Te 4, ch hing eth dm duoe vee Jam sau 2 ad 5. Kén sao tigp va phn phéi (Chane) ‘Kah gio ip vA pin pi I pong tie bo bp ase v6i ich hing cia minh. Ban ek lip dan sc ct ct ede Kénh giao tgp va phan phi sin phim. dich vw cia bon dén khéch hing. {¢ nhite6 4 loai kn chin ma 06 Cn i ida tn cin xe diab: Kénl cuyén thong, Kab phn phbi ‘nh bin hang, Kénk hd eg Koh hang, Ban hay nu ngin gon phwong thre m2 ban chon wong sing Jogi enh én, ‘Vi du, bin hang e-line hay bin hing tai cia hing. bia le bay bin buéa, quing eo cn truyén hin hay marketing we tip, 6. Dong doanh thu (Revenue Stream) “Trong mé bi kin down, néu Khich hang 1 ei tin thi dong doant thu chinb 1A nbting mach mau, Ban cil sae dinh duge ee nguén thu nhfp cia doanh nghip, ic 1 dn thu vé tc ee Logi sin phim, dich vw mao? Tién 6 thé thu vé qua vige bin hag héa, cung cp dich Ya, ph dhué bao, cho thub, pf moi gigi, quing eo, abugag quyén,..Ban cin 16 cho ee cu hb sa: ‘Kh hang sin sing chi wi cho gid wi gi? ‘Higa wi, ho dang chi a cho gid ui gh va chi ta thé mio? ‘Mo eich dha ton theo hin thie na ‘Bing don hu dng gp va tng dan he hu th ni? hung i ob do ca7. Corel ci ph (Cast strneture) ‘Thanh «5 niy dé cép ti nhing chi phe quan trong nit phat sinh khi vOn hinh host dng kinh deanh cin bon. Ban cin aim due ting phin chi phi quan trong trong hogt dng inh doant eta ban (chi phe dink eh phi bin déi..). Ce hoat dng tao Hip v4 phan phi sis ti, duy ti quan hé vi Kgch hing va to nguén doanh ‘hu du lam phat sinh chi ph Ce fs hi quan rong cin ‘ra Nalin chip quan trong abt gn v6 mio inh doon eda bon I 3? ~~ Nhiing ngudn Ine chit chit vi hoat dng trong yén ‘ho phat sah nia chi pit, 8, Sé ligu chinh (Key metrics) Bac tong hos ang hog ng ca minh, Nitng con ab thbng KE S€ gp ban hin’ nhdn v2 ind Khéch quan vé ké hogch kinh doanh efing nhw cho biét ban cin phii didu chink gl Ban hy chon aking c Siu dénh gié quan wong pho bop vi Th ve kinh dloanh cia minh. Vid bn ph ban quan tam dé uot Phd cis mot Khéch hing trang tinh trong 1 an hung néu bn 66, ban khong cin quan tim da digu 46. Néu ban hang online, ban clin quan tim én sé Iwong e» (Changi i doa nguii xem (viewers) hoe s6 Inong wu théch di v6i sin phim eda min kes) 9. Logi thé camh tronh (Unfair Advantages) ‘Voi phiin én der dn khdi nghigp, day 1A cOt kh6 nbiit 4é dién chinh xéc. Phin nay nhiim chi ra ning thir sé gitip ban giinh chiém thing trage nbtmg 46i thi can teanh 6 ty cn chi ro ling ot hc ban, nbg hit sma 6th canh anh Ks Bit ehode. Lam ¥ 2 nog ‘bo bon tim 6 cath ol oh camh tan, Kh ‘ban lam dieu 46 tt hon di tha. ‘Voi m6 binh lean Canvas, ban s€ phic thio drge Iké hhoach kink doanh don gin nhanh chéng ma vin thé ign Age ce yi ch cn mgt hogchKinh oan. a 14 hte cn hi va vit ly 4 thn tn io ef 6 wong ‘md hinh, ban di ¢6 thé m6 hinh hod duge ¥ nrémg kinh loan cba ban. anni i ih ah =CHUONG 4 KHOI SU VADIEU HANH HOATDONG KINH DOANH MOL Phin nay dé c§p t6i clic hoat ding ma ban phai trién hai ¢ giai dogn diu cia hoat déng kinh doanh. Theo GEM, gsi doen du bao gm che hoot ding Kd (du6i 3 thang) va digu hinh hogt djng kin doanh moi (a 35 ni), Sau 35 nd ofc host dng inh doan 4G vo dn inh va dank nip ca ba bude vo gi ogn pit ida mi Xi ban quyét nh 6s, eng ve rade mit st bao gbm ttc fe cng vige chun bj db ho ri oan ghigpco «Kin doanh mi. Vie tinh ip doanh nghiép lién quan nhigu i céc vin dé vi wich hig php 19 ma ban ela ni due. Bib nh cong vigc kinh doanh méfi sé la nhiém va diy théch tite. Cac hig ww didu hah doanh aghiép 48 dave din bia ihn mid tong kd hogch knh doa 6 ehuaoe te, by gi ie bit ay vo ge ign 0 hn ited dah 4.1 LYA CHON HINH THUC PHAP LY 4.1.1 Céc hin thie php Ij cia doanh nghigp ‘Tueo Ludt doanh nghifp 2014 wi ban 6 ahé Iya ehion ede hinh de pap 1 nbur sau cho doank nghigpleo s@ kiah doanh cia int: doaoh nghigp ar nn, eBng ty ‘eich ohigm hw gn mt thao vin, eOng ty tech aig hngu han hai ent vign uo Teo, cBng ty eb phi, cdng ty hop dann va kin doanh cf thé. Sau day phn gi thigu agin gon vé cing Toai Rink doanh nghigp, ban na tim doe thém vé Lat doanh nghigp 2014 d 6 thing tin diy di hon. 4.4.1 Doanh nghigp tw niin Doan nehiép tr nin foal Rink doanh nghiép do 19 ca nh Lam ch vty chia ech bien bing toa 86 ‘ai sin cia minh vé mot hogt dng cha doanh nghitp. Doanh nghigp tr wha khong duge phic hanh bit 9 lost ‘ching khodn nto. Mi ef uh ehi dupe quyén think tip ‘mgt doanh aghiép te nbn. Chit doanh nghigp tr nbn oi dign theo phép twit cia doanh nghigp. Doanh nghigp tu nbn khong o6 wr eéch php nn, 4.4.2 Cbng ty trcch nig hitw han mee than vit (Cong ty tet nim how han mgt than ve 1 tsi ‘inh doanhnghigp do mt 1b cite hoge aye a tam ch si ndu. Ch shu cOng ty chia tech nbiém v8 cfc (Gln a ia Na da onKhodn ng vA ghia vu thi in Khic cha cOng ty tong ‘ham vi sb vén didu If ea ofing ty. Céng ty tric nbigim ‘Mu han mgt thant vién ¢6 te ch phip akin, Khang ave quyén phat hinh cd phin, Khéng duge giim vén ida 4.4.4.3 Cong ty trich shin hts han al thé wide writen ‘Cong ¢y wich nhigm how han hai thn vie i Ten ogi Kinh doan nghigp c62 thn vién fe én Tam eh 8 ito, Thanh vién o6 thé Bt chic, of nin; 56 lugng ‘hank vién king vot qué nim mi. Thanh vign chia ‘eich nhiém vé e&e khoin ng vA nghfa vu i i Kc cia oan nghigp, tong pham vi s6 vin 4X g6p vo doanh nghifp. Céng vy mich nim hitu han o6 tr efch php nh; Khng duge quyén ph hin & phn, 44.14 Cong ty 6 phn ‘COng ty 68 phan 14 togi hin doanh nghigp, trong 46 ‘von diéu 1¢ duge chia thinh nhiéu phan bling nhau goi fi ‘ob phiin, Cé déng 6 thé 18 t chige, cé nhin. $6 ugg cb ng i thidu ab vag bar ch 6 dong tid. CB déng chi chju tréch nhiém vé cée khoan no vA nghia va {hi sin Khéc ciia doanh nghigp trong phain vi sé vén a%p vio dom nghigp. C8 dng 06 quyéa tw do chuyéa thong 8 phn ea mah cho ngudi Ke. Cong ¢y eb 2 ln i i i dah mss phn 6 ur cfch php nin va 6 quyén phst hin cing hod of lag buy dng vn 44.15 cine ty hop danb Cn ty hop dank 18 cing ty tong 46 phi e6 mht hui thinhvién hop dani fa chi 86 fu chung ena e@ng ty, mgoaiefe thanh vign bgp dant, cOng ty o6 thé e6 think viém g6p vin. ‘Thinh viém hep danh phai fa cf hin, chi céch nhigm bing toan D6 isin cia minh vi ce nghie vy cia eBng ty: Thanh vien gép vin ehi chin tich nbiém vb ef Khoi ag ela eng ty tong ham vis vén 48 gop vao etn ty. Cong ty hop dash 6 tr efch php nhin; King Agoe phat hah bit ky Tosi ching khodn nto. i 4.1.1.6 89 kinh down ef thé HO Kinh doanh ef thé do mbt cf nhin boke mg hom ngudi gm efe 6 nh ho§e mit ho a din Him ‘hi, chi dpe ding kj Kinh doan at me ia dim, st ‘dung dui mai To dng va ci eich nig bing toda. 1 ti sin ea minh i vs hos ing kinh dos, Ho gia nh sin voit mong 1am, ng nip, Bim mab vi nhing ngubi bm hang rong, qua vt, buon chuyén, ‘in dan nw ng, diy 66 th np tp kdng phi dng iy Ho kin dosno6 it dong tr mudi Ino dag t ‘fi dng ky chin lip doanhnghigp theo quy dint ch ne ih io i dash 84.1.2 La cig lal hin dosnt nghigp ptt he. Vé co ban, hinh thite phip If wong kink doanl sé aah hing ~Thi wpe ing by ki doa; Rai so v8 mf i chia oa ch doanhaghigp, = Kha nding thu hiit thém ngwdi hin von; —Vige rat quyét dinh trong kinh doank; ~Thué ma doanh nghiép phai np; va Tinh ning dng wong ve vi nh doush nip. BE chon cho minh m6t logi hinh doanh aghiép phi top, ban phi cane nhidu vin ke aban nw etn by 6 ten, Néu ban én hia mt bos ng kink doan 6 guy mo Lin va phe up, an nn ham Kho ign Init hoe chuyén gi vin ‘Truing hop doanh nghigp kidag cin 48u got g6p ‘vn hop 1fnblt Bk ning hi ee Kin dant don sin, Néu bn dy 6 thé ng ra eh ch aiém twin W cho cing vige inh doan the hind tte pip Ip ‘nhu doanh nghigp tw nhdn, bg kinh doan cf thé li pis ‘hop nit. ‘Trudng hop vige kink doanh ding dén nhiéu vin vay thi s€ thudn Loi hon néu tréch nhiém c4 ahd 461 v6i ede oe Ch ng i idan ‘nan ne ca doa nghigp tatu han, Ban 66 thé hon ‘oa nh Bg ty ce gm now han Truong hop vie kn doanh 66 siéu agus tam cin huy dg va 16m va vé Iu di doanh nahigp cia ban run phét han ching Kodn ef log 8 huy dng vin. ‘Cong ¢y eb phn a chon ti wu trong teudng hop nay. 4.2 NHAN BIT TRACH NHIEM PHAP LY Nite img ngubi chi kind doan Abu 06 wich igi ing ky va xin gly phép kinh doanh, np thué ‘mon bai, tr ie Loni thué Ha quan, an thi Lut tao ang vt mot 8 cic quy dinh ign quan dén nga ng ‘inh oanh, Cong vigekinh dean ia ban pai boat dng trong khan khé ee quy dinh ota Hat pip Vigt Nam. Mot sb neh vu php If chung tong kinh doanh age cin bay dud iy. 4.2.4 Bing y kinh doanh “Ta dheo log hin Kinh doanh mi not dng kj koh loanh ke bau, Bi v6i 6 kinh doanl c& he, dng ky tai Phong KE hoech va Diu tw quin, huyén. DSi vi Doanktnghip cs nbn, Céng ty TNH, Coug ty cb phn, Cong ty hop dank, dang kf tai SO KE hoach va Diu tu cfp unhvtnanh phé. Ban edn chudn bi dly 4 Nb so theo «guy dinh ci Lut doa nghigp 2014. Thoi ban d2 eo «quan ding k kink doanb xem xét is hop 8 a hd so hia 3 ngay Bn vide in aide A da 8sana tou “Tit cd efe loi hinh Kith doanh dB phi er de ‘Thing thong, ban SE gp cc Toa thud san Thué mén bai 12 mOt logi thué tre thu va dinh ngach dan vo gy phépkinh dan cn cfe doantnghigp 1b) Kink doan, Theo quy inh bign hin, hué mon bai duge phiin Iogi theo 3 mite, ty wigu dm 3 erigu dng, tay theo guy m@ vén dit 8, Thué mon bi iba dage dt tinh “Ie ph mn ba wi me ca ‘cao hon tit dw nim 2017. Thu gi tr gia ing I dud toh tn Khodn gi twine thém cia hing hof, dich vy phat sinh tong qué tinh tt sin xu, Tou thOng ti i2u dong. Cin ci inh thud 1m gif tink chud va dud sudt. Theo quy dinh c6 3 misc hud su 108, 5% vA 10%, Td ea thy Ajo bist thong Sp dimg Khi conn nghigp ota ban sin xuét hoe koh doanh esc mi hing 6 Ioi abun cao hoge ofc mt hing Nha nude dhly pki di ie han ché sin nut hog dink ng ida «dng (nou ba, thube If, cf hoat ng gi ts, 0 1 v8 xe mfy), Bi voi th od e&e mt hing kink doank chiv thud tigu thy je bigt ch thod gid ei gia Wing ge sail tr . ~Thé thu nhp doannghiép Hoa chu true thu din ‘uén ph thu ship saw Kitt cfc on chi phi hop 6 Pn ng i do 1g, hop php én quan én thu nh cia bi teong np thé, Thué hu abip dosnh nghigp duge tinh en ci vio tho np chi thud va hud sud. Mite dh xu chung bien nay 182698, ‘Thoé thu sp doa nghigp vg 4p dng choo inh doa eh. = Thué xo akip kde 6p dung Abi vl ef hoat dng soit ap Kn. 4.2.3 tuft lao done “Teong siti doan a Kinh oan, e6 thé ben chi Him ‘mic nah hoée sir dng abing ngudi trong gia nh. Ty hi, Hm 6ng het ng inh dan, ban che hin 28 pi thé lao dng be ngpi. MOt sb dim quan tong tue Abu chin bei BO tuft Tao dng Vige Naz 1 hop ding Ino Gong; 2m Tuong; thi Tim vige va mgt gui: kj Int ao ng vtech nhiém vat eh an won, ‘6 uh ao ng; bo him x86 Lust lao ng hi cho big akg qui pam chung se. Tit cnhingquy dink 6 uh KF ty ov he bu ‘age ban banh véi inh thuc Nght dink, ‘Thong te hudng ‘in hi Lot. Ng vin bn nay 66 he dm én mang internet hobe 6 efe S@ Lao dg - Thuong binh vA gi dia hoon, Clon ain o