Title of Research Project

“A Study Of Business Travellers in Bihar .”

Under the supervision of
Mohd Haleem

Research Project Proposal

Submitted To
Institute of Hotel Management, Hajipur
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE
AWARD OF
Bachelor of Science (B.Sc.) in
Hospitality and Hotel Administration

By

VISHAL KUMAR
NCHM Roll No.-2041111229
Institute of Hotel Management, Hajipur (Vaishali)
 Introduction
The tourism industry in Bihar state is beset by issues. The author's general opinion is that
Bihar is at a mature stage of development. There are three main reasons for Bihar's tourism
industry's current poor performance. First, between 2018 and 2021, the number of visitors
arriving by plane decreased by 6.56 percent. Second, various hoteliers have expressed their
dissatisfaction with the fact that average daily rates have been flat or declining for several
years. Many of these issues are the result of tour operators' policies of putting intense
pressure on Bihar hoteliers to keep prices low and treating Bihar as a low-cost destination
in order to maintain high profit margins. Bihar is one of the off-beat destinations in the
country that truly deserves our attention [1-3].
Culturally diverse and historically prosperous, replete with religions and home to many
forest reserves, Bihar is one of the off-beat destinations in the country that truly deserves
our attention. For many years, it has remained an underrated tourist destination in India
[2]. Bihar, which is derived from the Sanskrit word 'Vihara,' which means religious
community, has a glorious history in India. Patna, the state capital, is well-known, and
places like Bodhgaya, Nalanda, Vaishali, Rajgir, Pawapuri, and Kesaria are among the top-
rated tourist destinations in Bihar.
As you are all aware, the Buddha began his path to enlightenment in Bihar. Lord Buddha
attained enlightenment while meditating under a bodhi tree here, making it one of the most
important Buddhist pilgrimage sites in the world. The spot is marked by the magnificent
Mahabodhi Temple, which is a UNESCO World Heritage Site. If you're looking for some
peace and quiet, this is the place to go. There are numerous Buddhist monasteries and
temples in Bodhgaya, each with its own architectural style. Take a look at them while you're
here [4,5].
Although tourism research in Bihar has focused on most of the industry's issues, such as
seasonality, reliance on tour operators, low profitability, and increased competition, the
overall satisfaction of incoming tourists as an underlying cause of the state's current poor
performance has not been investigated.
The extensive ruins of Nalanda University, located 90 kilometres from Patna, date back to
the fifth century, making it one of the world's oldest universities. In 2016, it was
designated as a UNESCO World Heritage Site [6]. Nalanda, as you may know, was a
significant Buddhist learning centre with an estimated 10,000 monks and students. It lasted
until the twelfth century, when Muslim invaders ransacked it and set fire to its library.
More than nine million manuscripts are thought to have been destroyed, according to
reports.
. Review of Literature
Sumit (2017) has analysis the customer satisfaction effectiveness on

Pearce et al (2008) researched the importance of the personalities who became individual icon to
attract the people to the destination e.g. many places are mainly known for its association with people
who were remarkable in their field. In the context of small town and countries, the association of the
individual and the place may represent the only distinctive feature or marketing opportunity for
tourism. Dacko (2008) elaborated the buying/ booking behavior of people. Last minute travel by
individuals that do not book or purchase such services far in advance, but rather book/ purchase
anywhere from 2 weeks to 3 hrs in advance of actual travel or tourism service use is regularly increasing.
This shows the suitability of travel and tourism market to revenue management principles and practices
based on the market characteristics

Vikas (2020) has discussed on

Husain (2007) focused on the issues related to growth of tourism in terms of accommodations,
accessibility, attractions and amenities and suggests making tourism economically viable and
ecologically sustainable and which can be achieved only through appropriate & effective promotional
strategy. Bihar secured itself as a distinct and honorable status as an administrative unit, with an
individuality on the same footing as that of the more important provinces in the country. In no other
state in India are the local differences so marked as in Bihar (Chaturvedi and Bakshi, 2007). After
independence Bihar has shown growth. Prasad (2007) explained the scenario of the state with socio-
economic development, agricultural development and especially agricultural marketing.

Shukla (2020) has mentioned about

By going through the literature it is found that a lot of work is conducted on marketing, tourism
marketing, pilgrimage tourism in Bihar, but very less work has been done on new dimensions of tourism
industry in Bihar and marketing of Bihar tourism. Since tourism in Bihar is growing and Government of
Bihar is planning to diversify the tourism, so focus should be the target market and for the same
effective marketing strategy is required. This paper covers the new areas of tourism in Bihar and
branding of Bihar as a leisure destination besides a pilgrimage destination.
Research Problem Statement
Accessibility, sustainability and equitable participation by all makeup what is known as Tourism for All.
Tourism product must be designed for all people despite the age, gender and ability as one of the
requirements to comply the accessible tourism concept. Museum as one of the elements of tourism
chain must adhere to accessible tourism concept thus able to be enjoyed for everyone regardless of
one’s abilities. The aim of this study is to identify the implementation of accessible tourism concept at
the museum in Jakarta and to provide practical accessibility- improvement measures for the museum in
Jakarta towards accessible tourism concept. This research is qualitative- explorative research. Jakarta
Tourism Board website was used as the main reference to obtain which museum that was selected.
Primary data collect from direct field observations and interview. The results outline museum
implementation of accessible tourism that classified into five criteria; information, transport, common
requirements, universal design, and accessibility. The implication of this study provides
recommendations to enhance museums’ accessibility performance expected to be in line with accessible
tourism concept.

Objective
The main objective of this study is to track the tourism scenario in the state of
Bihar, in terms of the following parameters:

o Volume of tourist traffic at important destinations in Bihar

o Profile of domestic and international tourists visiting Bihar including their
feedback on their visit Expenditure pattern of domestic and foreign
tourists
o Profile of places of accommodation and their occupancy levels
o Employment generated by tourism
o Progress of the state government’s tourism plan
Scope and Research Significance
The observation guide allowed for structural guidance to cover all indicators of accessible tourism.
Observation guideline consists of six parts; (1) general information about museum, day, date, time of
observation conducted, (2) information checklist and notes, (3) transportation checklist and notes, (4)
common requirement checklist and notes, (5) universal design checklist and notes, and (6) accessibility
checklist and notes. Documentation was conduct in the same time frame with observation.
Documentation was conduct from supporting document of each museum such as marketing tools, from
each official museum website, from each museum official social media and tourism information channel
such as Jakarta Tourism Information Office located at Jl. M.H Thamrin. Once the observation complete
and all six parts of guideline filled, combine with all the finding data from the documentation, then it will
be analyzed. Data were analyzed by systematically arranging the observation guideline, field note,
pictures, and other material such as marketing tools and online information. The research process
analysis consists of four steps; organize the data findings, identify framework, sort data into framework,
use the framework for descriptive analysis. Data were analyzed with domain analysis. Through domain
analysis, researchers can describe museum accessibility based on criteria listed in research guideline.

Research Methodology
The Study: The present study is exploratory in nature. The paper aims at developing a competitive
tourism policy and marketing strategy for the Bihar State Tourism Development Corporation (BSTDC).

The Sample: The study covers the period of ten years i.e. from 2001 to 2010. Editing, classification and
tabulation of the data which has been collected from the secondary sources have been done as per the
requirement of the study.

Tools for Data Collection: The study is based on secondary data. For this purpose alongside books, study
of research papers from reputed journals has been done. Brochures and documents on marketing
strategy from BSTDC, data from BSTDC and Ministry of Tourism – Government of India have been
gathered. Help from various websites has been taken to collect relevant information.

Tools for Data Analysis: Collected data has been edited, classified, tabulated, and finally analyzed by
using graphs and pi-chart and trend analysis has been done.
Limitations of Research
One of the limitations of the focus group interview is that in some of its segments the output may be
relatively skewed. And some issues, which are qualitative or subjective to individual perception, cannot
be adequately addressed in a questionnaire survey. In order to rationalize the research process and at
the same time ensure the perceptions of the respondents were recorded adequately, a combination of
open-ended questionnaires and focus group interviews were used. The questionnaires were initially
administered to a large sample and based on the willingness of the respondents to participate in a
discussion; smaller focus group interviews were conducted. Considering the time duration of the study
and other present social problems, the method of sampling was convenience and random sampling.
Though all efforts have been made to minimize bias, some amount of bias may still creep in, because the
survey took place just after the peak tourist season (October - February) was over.

PROPOSED CHAPTER
Chapter 1 : Introduction

Chapter 2 : Objective

Chapter 3 : Review of Literature

Chapter 4 : Research Methodology

Chapter 5 : Data Analysis and Interpretation

Chapter 6 : Conclusion and Recommendation

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