The Importance of Secure Communication in Digital Business

Communication is the core of streamlining processes and the overall productivity of a company.
It’s the pathway that links internal dialogues to business-to-business connections. With its vital
role in effective management, successful negotiations are achieved. And as businesses progress
and become digitized—communication does too.

However, these are unpredictable times. With the threat of the pandemic, workplaces has
shifted significantly to virtual communication. Through online productivity tools, it became
possible to collaborate remotely with employees, and keep up with project timelines.
Messaging applications like Viber, WhatsApp, and Slack has been widely utilized as well, since
face-to-face communication are limited.

Cyberthreats in Security for Digital Companies

Digital innovations, no matter how convenient they may be, impose a new threat—security. As
more and more businesses do their transactions and negotiations online, sensitive information
become more at risk to digital threats. The lack of digital encryption across current
communication apps makes company data even more prone to breach and interception.

To add on this, there has been a rise in cyberattacks over the course of the pandemic. There’s
the popular Zoom fiasco, where over 500,000 accounts in the video-chatting platform were
illegally sold. Computer brand Acer also experience the worst ransomware this year, where
confidential spreadsheets and financial statements were leaked. Remnant concerns on past
data breaches also exposed Slack’s vulnerabilities at the present.

Importance of Secured Communication to Company Data

Cyberthreats, like the ones mentioned above, further emphasize the importance of secure
communication in businesses, especially digital companies. With their most confidential
information stored in a cloud storage, even a small loop hole in a company’s communication
security can be exploited when it lands on the wrong arms.

As a business owner, one should safely think of a way to keep internal communications secured
in a vault. This is why investing on encrypted communications software can safeguard client
conversations, B2B meetings, and document exchanges.

Employers can also use it to regulate employees working remotely from different parts of the
world. By authenticating who has access to company data, business assets and information
have an initial wall of protection from hackers and scammers.

Protecting Customer Data through a Secure Platform

Ensuring end-to-end encryption is a proactive take in adding an additional layer of security wall
to digital business assets—like customer data.

There are many industries containing sensitive information about their consumers and
stakeholders. These industries range from healthcare, financial sector, to private banking—
bearing consumer data like birthdays, social security numbers, and full names.

Hackers take advantage of these consumer data from companies by stealing identities and
properties. So, above securing communication for internal purposes, digital companies should
also do this for the safety of their customer’s data.

Cyberattack Prevention is Better than Spending Millions on Damage

Cyberattacks can become costly for the company. If sensitive business information is leaked,
the company can lost millions of dollars for retrieving and controlling further threats. Not to
mention the backlash and tainted trust from prospect clients.

Choosing a communication platform that takes care of the overall security of company data is
always better than waiting for this to happen. It’s better to spend millions on prevention than
to wait for the next threat to surface.

However, businesses must be able to discern a trustworthy service communication provider

before adapting it to their digital business. With a wide-range of enterprise communication
apps in the market, there may be malwares disguising themselves as messaging tools.
Preventing is key but it doesn’t cost anything to be extras careful—especially when investing
money is involved.

Secured Communication and Productivity can Coexists

Don’t worry. Acquiring security doesn’t mean productivity will be compromised. Currently,
there are already end-to-end encryption running in messaging applications. Some
communication enterprises and solutions can even perform other integral productivity
functions like scheduling and to-do-lists, aside from the usual secure video meetings and file
sharing.

Preparing a Digital Business for a Cyberattack

In more ways than one, there will always be a hacker waiting for a potential hole in a business
system. This is especially true for digital companies maximizing the use of internet. Thus,
preparing for a response plan in case of emergencies can also be helpful to mitigate the risks of
cyberthreats.
Digital businesses should be ready for instances such as hacking, ransomware, or data
breaches. If an important file or spreadsheet was leaked or hacked, what measures will the
business take to ensure that every other data is safe? How will the company communicate it to
its consumers and stakeholders?

Companies should already have an action plan that they can execute once the unprecedented
cyberthreats happened within their communication systems.

What’s Next for Secured Communication in Digital Business?

As technology becomes more and more sophisticated, end-to-end encryptions of

communications are the way to keep businesses—digital or not—safeguard their data from
cyberattacks.

In reality, there is always a cyberattack waiting to happen, or a malware waiting to be opened.

What digital businesses can do is regulate the use of company devices to filter the risks of
online threats to the business’ assets. There are also apps that are tailor fitted to secure both
business and personal information within its range.

Navigating the digital world while aiming for maximum security communication is like walking
on landmines. Take a reckless step and a hacker is out to get your company data by the neck. In
the end though, it didn’t cost anything to be extra careful.

Practicing this kind security and privacy awareness among people in an organization is the way
digital businesses can make their employees care about their own cybersecurity. The more
people are aware on the repercussions of data threat and attacks, the better outcome it has to
your company security.