Synchronous Activity

2. Branding 1. 2.
Brand – is a name, term, sign, symbol,
and/or design that identifies a specific
product. Intended to identify and
differentiate them from those of
competitors. 3.
2 parts of Brands:
1. Brand name – part of a brand that 4.
can be spoken
2. Brand mark – cannot be spoken.

5.

Brand names: Minecraft

Brand mark: McDonalds, Chevrolet, Uniliver, Formula1