Reading& Writing Assignment

Unit 3: Image
1. Write a sentence to answer the following question: “What is the unit
about?”
The unit is about brand images which focus on fashion show as a way to
generate publicity for the brand image of fashion companies.
2. Write a sentence to answer the following question: “What is the
reading article about?”
The article is to present the results of a survey on fashion, in which the
fashion show is the fashion’s favorite.

3. Write a topic sentence for each paragraph in the text (The number of
sentences depends on the number of paragraphs in the reading text)
Paragraph 1: The point of top-end fashions.
Paragraph 2: The benefits of fashion shows.
Paragraph 3: France’s fashion industry.
Paragraph 4: Challenge for fashion industry.
4. Summarize the reading article in bullet- point form (a lead-in sentence
is compulsory)
The reading article present the result of a survey on fashion, including:
- the point of top-end fashion
- the benefits of fashion shows
- France’s fashion industry
- challenge for fashion industry.

Ngô Lan Hương: 14. CQ59.51.03 Page 1

 5. Summarize the whole reading text in ONE paragraph (within
5sentences)
The article is to present the results of a survey on fashion, in which the
fashion show is the fashion’s favorite. First, the point of top-end fashion in
which haute couture is the fashion house’s loss leader is to create brand
images and the benefits of fashion shows are to help fashion houses generate
publicity. The fashion shows may be expensive but the publicity they generate
works out cheaper and more effective than advertisements in the glossy
magazines. Second, fashion industry is important to France’s economy
because of its huge economic weigh. Finally, the challenge for fashion
industry is not only to continue or to become a fashion capital in the future,
but also to sell products now: after all, fashion is a business. To short, the
writer wants to emphasize the benefits of fashion shows to the fashion
industry.
6. Answer the questions related to the article in IB course book (each
answer is a complete sentence)
1. What is the point of “top-end fashion”?
The point of top-end fashions, in which haute couture is the fashion
house’s loss leader, is to create brand images.
2. Why are there only 2,000 customers for haute couture?
There are only 2,000 customers for haute couture because of the high
prices.
3. Do fashion houses make a profit from haute couture?
No, they don’t.
4. What is the main advantage of a fashion show?
The main advantage of a fashion show is to generate publicity.

Ngô Lan Hương: 14. CQ59.51.03 Page 2

 5. Why is Paris the true capital of fashion? (2 reasons)
Paris is the true capital of fashion because it is home to the most famous
brands, and it has the biggest number of talented designers.
6. Why is the fashion industry good for France?
The fashion industry is good for France because it is good for the economy
such as: production, jobs, exports.
7. Which city competes with France as a centre of fashion?
The city competes with France as a centre of fashion is New York.
8. What does the headline: “Fashion’s favourite” means?
The headline “Fashion’s favourite” refers for the interest of fashion
company, which is the fashion shows.
9. What does the lead sentence “The high cost of fashion shows is worth
every penny to the industry” means?
The lead sentences “The high cost of fashion shows is worth every penny
to the industry” means that although the fashion shows are expensive, they
bring huge benefits to the industry.
10. What does the writer mean by saying that “Most people could never
wear the clothes, but the idea is to create a buzz”?
The writer wants to emphasize the main purpose of the fashion shows,
which is to create a buzz.
11. What is the article about?
The article is to present the results of a survey on fashion, in which the
fashion show is the fashion’s favorite.

Ngô Lan Hương: 14. CQ59.51.03 Page 3

 12.What lesson can you learn from reading the article?
From reading the article I have learned that I must research and analyze the
plan to determine my goals and the benefits that the plan brings.

7. Paraphrase the given sentences

a. Marketing experts work hard to create brands and promote the bran
image through advertising campaign.
 Marketing experts work hard on branding process.
b. What is the point of top-end fashion?
 What is the goal of top-end fashion?
c. The high cost of fashion shows is worth every penny to the industry.
 Although fashion shows are expensive, they bring huge benefits to
the industry.
8. Answer the given question(s) in bullet-point form
1)Fashion show is to generate publicity. What can be other ways to
generate publicity?
There are several other ways to generate publicity in the fashion industry
besides fashion shows, such as:
- advertising in glossy fashion magazines (celebrities, supermodels)
- involving in social media (websites, social network, …)
- running a contest
- being an ethical brand.
2)What can be effective ways to create brand image?
There are several effective ways to create brand image, such as:
- having strong brand identity
- providing high quality product
- having good customer service
- conducting advertising campaigns

Ngô Lan Hương: 14. CQ59.51.03 Page 4

 - offering sponsorship
- running contest.
9. Study the collocations of the “words to learn”

Phrases: be legally
recognize, a refusal Prep: as, by, from
to recognize sth.
Eg: A bill of Eg: I recognized
exchange is a legally your brand from a
recognized a magazine.
document.

Recognise

Verb+ recognize Adv: fully, clearly,

learn to, be easy to, formally,
be important to, be nationally, …
widely recognized, Eg: The law clearly
… recognizes that a
Eg: The brand is being company is separate
widely recognized by from those who invest
the customers. in it.

Ngô Lan Hương: 14. CQ59.51.03 Page 5

 Verb+ identify: be
Phrases: a able/unable to, be
means/way of easy to, be decline
identifying sb/sth, to, …
identify with sb Eg: The newspaper
Eg: declined to identify the
source of the
allegations.

Identify
Synonyms: analyze,
Adv: accurately, find, diagnose, …
falsely, closely, Eg: As a fashionista I
strongly, easily, … was easily analyzed on
Eg: I could identify social media.
her easily if I saw her Antonyms: confuse,
again. overlook, mistake,
miss, …

Adv: strongly, Phrases: b aimed at

directly, promoting sth, be
aggressively, widely promoted, a
heavily, widely, … campaign/scheme to
Eg: The new products promote sth
Eg: A campaign was
have been heavily
made to promote the
promoted. new product.

Promote
Verb+promote: aim
Prep: through, as to, seek to, try to, be
Eg: The company’s designed to, be serve
products have been to, …
promoted mainly Eg: Bonus payments to
through advertising in staff serve to promote
newspapers. commitment to the
company.

Ngô Lan Hương: 14. CQ59.51.03 Page 6

 Verb+appeal: issue, Phrases: a court of
make, hold, launch, appeal, give/grant
have, hold, widen, sb leave to appeal, a
… right of appeal, …
Eg: We are trying to Eg: You have the
broaden the fame of right of appeal to the
our company. Seoul fashion week.

Appeal

Prep: on~, under~, Adj: considerable,

~against, ~for, ~to, mass, limited,
… intellectual, …
Eg: On appeal, it was Eg: The magazine’s
held that the judge immediately appeal
was correct. to model.

Adj: big, awareness,

media, poster, Phrases: a plan of
publicity, national, campaign
… Eg: After sliding in
Eg: A health awareness the opinion polls, the
campaign to promote a party had to rethink
healthy lifestyle. its plan of campaign.

Campaign

Prep: during a/the~,

Verb+campaign: ~against, ~by, ~for
launch, start, lead, Eg: A fierce
take part in, … campaign against
Eg: The company hunting animal for
launched a huge leather, wool, and
advertising campaign. other clothing.

Ngô Lan Hương: 14. CQ59.51.03 Page 7

Ngô Lan Hương: 14. CQ59.51.03 Page 8