Important Questions

[Upto Lecture # 04]

1) Define market on the view point of marketing. Differentiate market from marketing.
2) Define marketing. Differentiate marketing from selling.
3) Mention the goals of a marketing system. Mention some limitations of marketing goal
‘Maximization of Consumer’s Choice’ and ‘Maximization of Consumer’s Satisfaction’
4) Mention the name of marketing entities. How time, ownership and money utility are created?
5) What is ‘Customer Relationship Management (CRM)’? Show in a graph the customer
development process in building customer relationship.
6) Mention some significant complaints raised by customers and general public against marketing.
7) Mention different marketing concepts? Which marketing concept offers the best long-term
success? Why you think so?
8) Elaborate the idea ‘Societal Marketing Concept’. Differentiate it from ‘Marketing Concept’.
9) Without developing the marketing, no economy of a country can develop- Do you agree?
Elaborate your answer.
10) ‘Consumers will favor products that offer the most quality, performance and innovative
features’- In which marketing concept, this assumption is applicable? Explain the concept.
11) Define Marketing Environment. Mention the forces of marketing environment.
12) ‘Social and Cultural characteristics affect in Marketing Decision Making’ – Do you agree? Why
and How?
13) Write the importance of scanning and analysis of marketing environment for operating an
industry effectively.
14) Briefly discuss the major factors of economic environment which influence consumer buying
power and spending patterns.
15) Mention the sources/causes of threats and opportunities of marketing environment.
16) Define reactive marketing and proactive marketing in case of responding to a changing
marketing environment. In your opinion, which one is better? Why?
17) Define consumer behavior. Mention the factors affecting consumer behavior.
18) Show the model of consumer behavior in a graph.
19) Briefly discuss the personal and psychological characteristics affecting consumer behavior.
20) Just mention the stages of buyer decision process.
21) Consumer’s buying role is normally divided into four groups- mention these. When a consumer
shows complex buying behavior?