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1.

Why has the company been so successful in targeting such small and
medium-sized enterprises over the years?

- Because Alibaba.com understands its target market, it assists businesses


with less than 250 employees. From its headquarters in Geneva,
Alibaba.com helps European SMEs become more competitive by
facilitating import and export transactions in a developing worldwide
market. Alibaba.com provides a platform for SMEs worldwide to interact
and exchange raw materials, commodities, finished products, and even
services.

2. After its success with small and medium-sized enterprises, what other
partnerships can Alibaba.com enter to expand its business in the future?

- All potential target markets now have easy access to the internet. As a
result, Alibaba.com may develop cooperation with one of the internet's
most popular platforms. Almost everything that might be Alibaba's
market, like Facebook, is already here; therefore this is a huge chance
for them to be more successful. It will help not just Alibaba, but also
Facebook. It will be effective due of Facebook's large target audience.

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