Communication Studies

Group Activity #1

Date Assigned:Wednesday, October 12, 2022

Date Due: Friday, October 21, 2022

Task: The Ministry of Education is concerned about the level of

violence and the issue of safety in schools. In conjunction with the
Ministry of National Security, a public education campaign related to
conflict resolution and safety in schools is being planned. You are the
communication consultants who are responsible for organizing and
implementing the campaign.

A. List THREE potential audiences that you would target during the
campaign. (3 marks)

B. Explain how and why EACH potential audience is important to

achieving your communication goal.
(6 marks)

C. State the specific message you would communicate to EACH of

THREE audiences you have identified in (A) above. (6 marks)

Total: 15 x 2 = 30 marks for classwork grade

D. Design and create a Poster (tangible or digital) that communicates

your message to ONE of the target audiences in (A) above.
(4 marks)
 E. List at least 6 verbal and/or non-verbal techniques and strategies
used in your poster to gain your audience’s attention and evaluate
the appropriateness of each. (Focus on the techniques and
strategies used on your Poster)
(6 marks)

Total: 10 x 2 = 20 marks for homework grade