How much more are consumers willing to pay for 5G?

Willingness to pay more for a 5G subscription

Percentage of smartphone users
Maximising the 5G uplift

Consumers who intend to

Don't know 19%
24% upgrade to 5G are generally
33% 36% willing to pay extra for their
42% 41% 46% mobile subscription
The same as
52%
current subscription 59% compared to what they pay
66%
40% for their current 4G
34%
Up to 10% more
subscription.
42%
24% 43% Operators will need to focus
Up to 20% more 30%
34% their 5G commercial
25% 29% strategies on the
34% 26%
More than 20% 18% incremental benefits that 5G
more 24%
17% 15% 16% brings and the services that
13% 9% 8%
15% 11% 4% benefit the most. This
6% 4% 3% 5% 3% 4% 2% 3%
includes cloud-based
India China US Germany South Brazil UK Italy France Japan
Korea gaming, e-sports, enhanced
video services and extended
Average price uplift 9% 8% 7% 6% 5% 5% 4% 4% 3% 2% reality applications.

Base: Smartphone users who said they intend to upgrade to 5G when the service becomes available to them.

Copyright © 2022 GSM Association Source: GSMA Intelligence Consumers in Focus Survey 2021