Part A [ FOCUS POINT ]

Vision
To become a leading brand name in Asia through our focused approach in vision care.

Elaborate
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Mission
To provide consumers with the best vision care and eyewear services as well as to uphold the
highest standards in reliability, quality, and professionalism.

The Focus Points has their own Research & Development Centre to provide durable and quality
products.

Focus Point company sells only branded items. xxxxxx

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Preliminary list

 Est 1989, 1st Store in Muar, Johor [ Southern Region ]

 Largest Optical Retail Chain – Malaysian Book of Records
 Concept Stores Focus Point, Focus Point Signature, Focus Point Concept Store, Focus Point
Outlet, Focus Point Lifestyle, Whoosh, Opulence, Eyefont, Solariz and i-Focus.
 First and only optical retail chain store to be listed in Bursa Malaysia – Financially Good
 180 outlets nationwide – Easily Accessible (Urban & Sub urban )
 Service: 230 eye care professionals ready to serve & free check up, Free Delivery
 Products: Eyewear, eyeglasses, swimming goggles, Reading Glasses
Branding: Online Exclusive Promotions
 Community Service – awareness in schools & give away to poor student’s schools.
 Brands RayBan, Gucci, Alcon, Tom Ford, Jaguar, Furla,
 Additional : 14 days return, 1 year warranty and 100% authentic
 Qualified Optometrist
Weaknesses

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Competitors

MOG – Est 1996, 90 outlets

Bolton Optical – Est 1992

Bolton Optical Group owns more than 60 direct-operated stores, about 100 authorized dealers
throughout Malaysia and Brunei, and over 1,800 direct dealing outlets. The group’s staff force has
grown to more than 300 personnel.
60 stores nationwide & dealers 100 malaysia & brunei, 1800 direct dealing outlets

England Optical

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