Managerial behaviour

1. Management
a. Characteristics of Management
i. Management is a process
ii. Management is an arts and science
iii. Management is a goal-oriented
iv. Decision making
v. Working with and Through the people
vi. Management is a universal activity
vii. Is a multi-disciplinary action

Management is arts or science?

Characteristics when management is Art

Characteristics when management is Science

2. Level of Management
a. Top Level
I. Function of Top Management
b. Middle Level
i. Function
c. Lower Level
i. Function
3. Management Process and function
a. Planning
Planning Process
b. Organizing
Organising process
c. Staffing
Staffing process
d. Directing
e. Controlling
1. What is marketing – Philip Kotler
2. Process model Marketing
3. Evaluation of marketing
4. Marketing mix
5. Difference between needs, wants and demand
6. What is marketing mix
7.