1

ADVERTISEMENT TEXT (Teks Iklan)

Iklan berisi berita tentang Kegiatan (event), produk, jasa, ataupun lowongan pekerjaan. Iklan dalam
bahasa inggris disebut dengan Advertisement (disingkat menjadi Ads). Advertisement bertujuan untuk
mengumumkan sesuatu agar banyak orang tertarik untuk membelinya atau menggunakannya dan tentu
menambah kepopuleran dari produk tersebut.

FUNGSI ADVERTISEMENT
Giving an information = Advertisement tentu memberikan informasi kepada konsumen tentang apa-
apa hal tentang produk/jasa yang akan dijual.
To influence or to persuade = Sebuah Advertisement berfungsi untuk membujuk atau mempengaruhi
seseorang untuk membeli barang atau jasa yang terdapat pada Advertisement. Tentu dengan
menggunakan kata-kata yang menarik dan kreatif hingga membuat orang-orang ingin membelinya.
To give the impression : Dengan memperkenalkan produk kita ke orang lain maka orang-orang akan
mempunyai kesan tersendiri dengan Advertisement yang kita pasang, contohnya Advertisement-nya
yang menarik, lucu, mudah diingat, bahkan sampai terbawa ke kehidupan sehari-hari.
Communication tool = Advertisement bisa menjadi alat komunikasi yang baik antara penjual dan
pembeli secara tidak langsung. Jadi ketika calon pembeli melihat Advertisement suatu produk dan
merasa tertarik maka dia pasti akan membeli produk tersebut kepada penjual.

GENERIC STRUCTURE OF ADVERTISEMENT

Title (Judul) = Bagian title ini menjelaskan rangkuman atau merupakan topik utama dari Advertisement.
Contohnya: Buy one get one free!
Explanation (Penjelasan) = Pada bagian explanation ini berisi semua informasi mengenai Advertisement
itu sendiri, Yaitu bisa berupa, apa produknya, siapa yang harus memakainya, bagaimana cara
menggunakannya, dan lain sebagainya.

STRUCTURE OF EVENT ADVRTISEMENT

Name of the Event
Event Organizer
Sponsors
Explanation of the event
Event location
Time and Date
Contact information

Alfatih Course

Private TOEFL/TOEIC/Conversation Course.

Guaranteed mastering in 2 months
Call 0829999777555

Open a new class, Ms. Office, Start April 1.

Visit Alfatih Course
Jl. Niaga No. A/8 Sagulung Batam or
www.alfatihcourse.com
Call 0778 345123
 2

1. How long do the students have to attend class to be guaranteed to master conversation?
a. One week
b. Two weeks
c. One month
d. Two months

2. What program does Alfatih Computer Course newly open?

a. Ms. Office
b. Ms.Word
c. AutoCAD
d. AdobeFlash

3. Which of the following statements is TRUE according to the advertisement above?

a. The new class for Computer Course will be started on April 25th
b. The course gives warranty in 3 month to master Conversation
c. You can visit the website and call by phone to find further information
d. The course gives guarantee mastering for Ms. Office program

The Ambhara Hotel

Featuring well-designed guestrooms, this high-rise hotel is ideally located in the heart of South
Jakarta at Kebayoran. The Ambhara Hotel is situated close to the central business district. It is
within walking distance to the Blok M shopping area, where guests can find many shops and
restaurants. It is adjacent to the Pasaraya Grande Shopping center, which has the largest
handicraft display in Indonesia. There are several on-site restaurants that serve a variety of
international cuisine. Guests of the hotel will enjoy the hotel for its modern facilities and
convenient location in the commercial district.

4. People can find ….. in Pasaraya Grande

a. A variety of international dishes
b. Many kinds of handicraft
c. Many kinds of shops
d. A lot of guests

5. “There are several on-site restaurants that serve a variety of international cuisine”
The underlined word means …
a. Food
b. Cloth
c. Furniture
d. Appliance

ANTIBACTERIAL ANTISEPTIC SOAP

Zui Yan is a natural alcohol-free instant hand sanitizer. It’s unique, non-greasy formula kills
99.99% of known bacteria instantly! It is formulated with a moisturizing blend of aloe vera,
charmomile and lavender exctract. Zui Yan’s gentle foaming formula supplies twice as many
aplications as alcohol-based gels. Available in bottles and wall dispensers Guaranteed not to dry
skin-pure and gentle enough for frequent cleansing when soap and water are not available

6. The text tell you about …

a. Health product promotion
b. Instant hand sanitizer
c. How to clean bacteria
d. Foaming formula
7. What is the name of the product?
 3

a. Zui Yan
b. Antibacterial
c. Water journey
d. Antiseptic Soap

Book Signing and Sharing Session

Divergent Trilogy
By Veronica Roth

Matraman Bookstore
November 27, 2015 at 01.00 p.m

Buy the Divergent Trilogy

Before November 1, 2015 in Matraman Bookstore
And get free tickets for this event

8. What should we do to get into the event?

a. Pay for entry
b. Contact Veronica
c. Buy Veronica’s trilogy book
d. Visit Matraman Bookstore

9. When will the event be held?

a. November 27, 2015
b. November 21, 2015
c. November 7, 2015
d. November 1, 2015

10. “Buy the Divergent Trilogy”

The underlined word means ….
a. Having three sides
b. A group of three related things
c. A thing shaped like a triangle
d. Speaking three language fluently