AWS for Retailors

Marketing Strategy

-Stuti Bhatt,Omega Consulting

AWS Case | 1
1
Omega Consulting®. All rights reserved.
 Executive Summary

We aim to grow by utilizing digital acceleration.

To solve complex business challenges, our firm
employs innovative methodological approaches,
quantitative analysis, and conceptual design.
We intend to provide concise suggestions through
modern approach, divergent thinking, and
technological development.

AWS Case | 2
Omega Consulting®. All rights reserved.
 AWS SWOT Analysis
Strengths Opportunities

AWS offers a number of features

The attractive pricing of AWS will make
to ensure high availability.
its services attractive to customers.
AWS has in excess of 175 IaaS
and PaaS services.
The AWS Marketplace’s growing number of
AWS’s partner ecosystem benefits
software listings provides opportunities
customers by providing greater
to expand its customer base.
solution choice.

Weaknesses Threats
AWS must continue to expand its
Dealing with increased complexity offerings and grow its marketplace in
Outages order to stay ahead of the competition.
Competitors

AWS Case | 3
Omega Consulting®. All rights reserved.
 Worldwide Market share of leading cloud
infrastructure service providers in Q1 2021 *

AWS

Microsoft Azure

Google Cloud

Alibaba Cloud

IBM Cloud

Salesforce Cloud

Tencent Cloud

Oracle Cloud

0% 10% 20% 30% 40%

AWS Case | 4
Omega Consulting®. All rights reserved.
 Cloud service provider ranking in Retail Vertical

Alibaba Cloud (4)

Microsoft Azure (2) AWS (3)

Leader Zone
Leader Zone

IBM Cloud (5) Google Cloud (1)

AWS Case | 5
Omega Consulting®. All rights reserved.
 Positioning

SMBs are always on a tight budget. That

means they have to maximize all of the
available resources to achieve the desired
result. Public cloud is easy to use, cost-
efficient, easily scalable, and even comes
with pre-installed hardware and
applications.

AWS Case | 6
Omega Consulting®. All rights reserved.
 Strategy Recommendations

AWS Case | 7
Omega Consulting®. All rights reserved.
 Short term marketing strategy
Highlighting the Sustainability aspect

A campaign that
includes everything
01 from the renewable
energy projects around
the globe to reducing A series of 10
water usage in data "Did you know"
centers to the Amazon posts where AWS
Sustainability Data represents how
Initiative (ASDI). environment
02 conscious it is.
(for 2-3 months)

AWS Case | 8
Omega Consulting®. All rights reserved.
 Sample Posts

Did you know? Did you know?

When companies move
AWS has a long-term
to the AWS Cloud,
commitment to use
they typically reduce
100% renewable
carbon emissions by
energy.
88%.

AWS Case | 9
Omega Consulting®. All rights reserved.
 Long term strategy

A series of short Running ads for

video testimonials the services that
01 of the small and 03 are popular and 05
medium scale most sold in SMB
clients retail category

Analyze the
Campaign A series of ads results and
"AWS for all Inducing Fear of optimize
businesses" 02 Missing Out 04

AWS Case | 10
Omega Consulting®. All rights reserved.
 Developing a one roof Website solution for E-commerce
retailers

Upload the
01 products and 03 The website is up 05
product details and running,

Analyze the
Choose the Upload the
results and
template product prices
optimize
02 and offers 04

AWS Case | 11
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 Retail E-commerce Sales Worldwide (in trillion US Dollars)
8

6
(Trillion USD)

0
2014 2015 2016 2017 2018 2019 2020 2021* 2022* 2023* 2024*
Years
AWS Case | 12
Omega Consulting®. All rights reserved.
 Low code Application Platforms(LCAP)
Revenue (billion USD)
6

4
(billion USD)

0
2019 2020 2021
Years

AWS Case | 13
Omega Consulting®. All rights reserved.
 Content that generates most leads

Video Content 83%

Targetted Ads
Video marketers say video helps
E-books them with lead generation

Planning toolkit
Research Content and
White papers 46%

B2B marketers used banner ads

to promote content such as e-books
AWS Case | 14
Omega Consulting®. All rights reserved.
 Thank You

AWS Case | 15
Omega Consulting®. All rights reserved.