Characteristic of trends

MICROTRENDS

Little things that happen all around us all the time, the tiny shifts that occur in
everything from clothes we wear and the snacks we eat to the way, play, love. These
trends happen right now and are outright observable. Are synonymous with fads They
offer a glimpse about the future through the clues they possess.

Micro-trends are the “nephews” of megatrends and “children” of Macro-trends. They are
the most active, diverse and appearing very fast one after another. The list of micro-
trends is the most lengthy and diverse, and that’s because they are the “solutions” that
directly address to consumers. These micro-trends can also be segmented into
categories such as marketing & media innovations, new technologies, service
innovations, innovative business models, international start-ups, and many others.

Example of micro trend was Facebook when it first appeared as a social-media platform.
It was quite a niche service used only by a group of students, which later ended up by
being a key driver to the entire social-media movement. More micro-trends can be found
here.

MACROTRENDS

Aggregated microtrends or more sweeping changes that are affecting society. They
provide major changes that are perceptible in the societal level for longer period. These
are more stable that microtrends

Macro-trends are the children of megatrends. They are more numerous and all of them
related to the “profession” of their parents. As megatrends are covering a very large
area, mega-trends tend to focus on certain parts of the bigger picture.

Take as example climate change – it comes in a package with melting glaciers, natural
disasters, rising level of the oceans and so on. Or another example would be the
megatrend “advances in technology” which comes with Internet of Things (IoT), Big
Data, Smart Homes, Machine Learning, Artificial Intelligence and many more.

MEGATRENDS

Are macrotrends that have grown up and moved out. They are big and bold, and affect
the lives of great swathes of the human raceThey can last for decades and are “so
pervasive as to be generally knownAre obvious and evident

Megatrends events that occur over a longer period of time and of which we can be sure
about, influencing all the aspects of life. These events mostly occur as a reaction to the
behavior and activities done by people in the last century but also more recently.
Examples of these trends are demographic changes, urbanization, climate change,
advance in technology and so on. This kind of tendencies cannot be stopped or
influenced easily, but it’s possible – and advised – to respond to them.

https://globaltrendspotter.wordpress.com/2017/03/24/categorizing-trends-what-are-
the-different-types-of-trends/