Entrepreneurship

Module 3
Developing a Business Plan:
Opportunity Spotting

Activity 4: Dig the Gold

Problem Solution Market Need Business Target

Opportunity Market
Some people Post some Online page They can gain Resellers,
didn't know the posters and like FB page more Youth,
location of the signs or post or Instagram customers and Teenagers
store or shop it on the account to it can gain and
that they internet. post the shop more attention shoppers.
wanted to see.
or store. to them.
Some people Create some Digital designs They can gain Adults and
are interested posters or and ideas. more attraction Teenagers.
in the products flyers to attract to the customers
but not ready customers. and can have
to buy. business related
to digital
marketing.

Focusing on Be more Email It can have People who

the wrong assertive when marketing proper digital have
audience targeting your campaign marketing experience or
ads, Improve tools. which is an have
your copy, important part knowledge in
Target organic digital
of the process
content that marketing.
creates due to being
interest, the start of
Improve the everything.
nurturing of
your leads in
email
marketing
campaigns.
Lack of Time Prioritize Organize It can have a People who
and Resources Efficiently, notebooks or proper and aim to be a
Create Better notes and time organized Secretary.
Processes and management. schedule for
Focus On Your meetings and
Strategy etc.

Inability to Understand Great You can explore Adults

Adapt to New that Digital resources such new ideas snd
Trends Marketing = as Digital methods. If
Constant Marketer, marketing
Change. HubSpot, automation will
Subscribe to Search Engine boost your sales,
emails from Journal, consider
industry Search Engine integrating it into
thought Land and your strategy.
leaders, and Think With
frequent major Google.
websites in the
digital realm.
Keep an eye
out for any
breaking news
or recent
trends.