SHS

Trends, Networks, and Critical

Thinking in the 21st Century
Quarter 1: Week 1 - Module 1
Trends, Networks, and Critical Thinking in the 21st Century
Grade 12 Quarter 1: Week 1 - Module 1
First Edition, 2020

Copyright © 2020
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form without
written permission from the copyright owners.

Development Team of the Module

Author: Jesusa A. Viluan, MT-II

Editor: SDO La Union, Learning Resource Quality Assurance Team
Illustrator: Ernesto F. Ramos Jr., P II

Management Team:

ATTY. Donato D. Balderas, Jr.

Schools Division Superintendent
Vivian Luz S. Pagatpatan, Ph.D
Assistant Schools Division Superintendent
German E. Flora, Ph.D, CID Chief
Virgilio C. Boado, Ph.D, EPS in Charge of LRMS
Mario B. Paneda, Ed.D, EPS in Charge of Araling Panlipunan
Michael Jason D. Morales, PDO II
Claire P. Toluyen, Librarian II
Trends, Networks, and Critical
Thinking in the 21st Century
Quarter 1: Week 1 - Module 1

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 Target

Filipino learners in the 21st century must be equipped with a skill of

identifying trends. Now a days, as technology progresses, new trends are
being develop. It is therefore necessary for every learner of today to
understand how trends were evolved.

This module will explain the differences of a trend from a fad

(HUMSS_MCT12_Ia-b-3) a two concepts that are commonly mistaken
synonymous. Identification of the elements (HUMSS_MCT12-Ia-b-4) and
describing the characteristics of a trend (HUMSS_MCT12-Ia-b-5) will also
be discussed. Explaining the process on how to spot a trend
(HUMSS_MCT12-Ia-b-2) will also be included.

Before we proceed, take a breath, relax, and smile.

The activities below will prepare you to understand our topic.

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 Jumpstart

Ready… Let your mind gently flow

Set… Set your mind you can do it!

GO!

Activity 1. Conceptualized Idea of a Future Trend

Directions: Conceptualized an idea that can become a trend in the future.

Capture the essence of your concept through any form of artwork (collage,
drawing, land art, digital art etc.) in a long bond paper. Below your artwork,
use the different elements and characteristics of a trend to explain how
your concept or idea become a trend in the future.

Activity 2. What I Know

Directions: Read and understand the statement below and write T if the
statement is related to trend and F if its related to fad. Write your answer
in “Before the Study” column. After the end of the lesson, answer the
activity again by writing your answer in “After the Chapter” study.

Statement Before the After the Chapter

Chapter Study Study
1. A temporary event, usually
called as a “flash in the pan.”
2. It has a longer staying power
and enjoy a long period of
popularity.
3. It enjoys a few months of
unexpected popularity, but
disappears just as quickly as
it appears.
4. It appears in a certain
industry and rarely crosses
over into others.
5. It has the prospect of
becoming a long term
influence on the future of a
market
6. Ideas that are rooted on the
people’s culture, traditions,

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 beliefs, and values.
7. It has identifiable and
explainable increases caused
by a consumers’ needs and
the consonance with other
consumers’ lifestyle.
8. It determined by an emotional
need to purchase, based on
publicity and fervent product
opinions.
9. Crocs rubber clog footwear.
10. Flat screen LCD and LED
televisions.

Discover

In this part you will have more knowledge and

understanding on our topic.

Have time to read and understand!

INTRODUCTION:
Trends and fads serve as basis of most companies and business when they
introduce new ideas, good, and services in the market. Many businesses and firms
develop new ideas and convert them into trendy items and faddish products and
services for the consumers and the public.

Lesson 1. Trends and Fads

A trend is a sequential pattern of change in recorded data. A change evidenced
by a rise or fall of variables when measured between at least two points over time
(Gordon, 2008).
According to Brannon (2000, 6-7), a trend is a “look that has the appeal of
“newness” because it has been missing or scarce in the marketplace.” It occurs
when there is a building of awareness on this new idea and its presence produces
an increasing demand or need for that particular new idea among consumers.

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 In the case of a product, it is basically a conceptualized idea that has the
prospect of providing or having a continuing influence for a longer period of time
due to its increasing and sustained presence and effect or even demand among its
consumers. Trends are manifested in a form of pattern of sustained and increasing
numbers for a longer period of time. Another type of trend would refer to product-
use/consumption trend which shows that there is a continuous use and appeal of
the product among its consumers because of its effectiveness, popularity, high
market demand, and influence over a sustained period of time.
Fad is an unconventional object, action, or idea that a large number of people
are attached to for a very short time and less predictable than fashion. It is a
short-lived idea or temporary event that is usually called as a “flash in the pan”
because the popularity and reception of consumers for this idea fades away easily
over a short period of time.
Typically, fads last for a total of one season, but they can also last less than a
month. Fads are novelty driven fashion choices. A fad is often referred to as
“catching on” with the larger population, but will often fade as quickly as it
appeared. The easiest way to remember a fad is through a simple alliteration: fads
fade. Although engaging in fads can be fun, they are often not worth investing a
large amount of money or time. Its appeal among consumers is relatively small as
well. To put it simply, a fad has a shorter staying power in the market.

Lesson 2. Elements and Characteristics of a Trend and

Fad
Elements and Characteristics of a Trend
1. Duration of time – trends have longer staying power and enjoy a longer
period of popularity. The lifespan of the products or ideas that become
trends do not disappear quickly as opposed to a fad.
2. Acceptability – Trends are popularity accepted by many industries an people.
Trends tend to stay longer because they receive popular support from
consumers and companies who believe on these trends as accepted ideas or
patterns that can endure time.
3. Cultural basis – a trend is rooted on the people’s cultural traditions, beliefs
and values. A trend persists and continues because people have seen it as a
part of their society’s culture. Because a trend has a form of connection with
society’s culture, it does not have a short period of time. In the Philippines,
buffet restaurants have bloomed in different malls.
4. Transitory increase and decrease – a trend shows transitory increase or
decrease of a particular idea, event, or phenomenon (Brannon 2000). There
are trends that have lasted a longer period of time, e.g. human population
growth or the number of HIV-AIDS victims in the Philippines. But all trends
have the potential to eventually slow down and decline.

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 Characteristics of a Fad
1. Fad is confined to particular segments in the society.
2. Fad is trivial because of its short life expectancy it is prone to being
outmoded.
3. Fad is not created but it just revived from a style that existed all along in
the lives of some subgroup (Meyersohn and Katz, 1957 as cited by
Brannon, 2000, 53)
Lesson 3. DIFFERENCES OF TRENDS AND FADS
They vary in terms of: Trend
1. Duration of Time Can remain popular for
decades, longer life span
2. Number of Appears mostly to a lot of
industries affected industries and crosses
over into others
e.g. Apple’s iPod, portable
electronic devices, laptops,
touchscreen cell phones,
camera phones
3. Industry Larger companies tend to
acceptance wait until the initial
smoke clears and a trend
can be determined
e.g. eating more healthy
food like organic fruits and
vegetables and moving
away from the processed
foods and high-carb food
4. Consumer Greater consumer
adoption and adoption due to their
perception of effectiveness
overall quality e.g. core exercises and the
reduction of abdominal fat
5. Reason for rise Generally have identifiable
and explainable increases
caused by consumers’
needs and in consonance
with other consumer
lifestyle trends
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Fad
Enjoys a few months of
unexpected popularity, but
disappears just as quickly
as it appears
e.g. Croc rubber clogs
footwear
Often appears in a single
industry and rarely crosses
over into others
e.g. Parachute pants, leg
warmers, hair styles
Risky for companies known
for setting trends, very
difficult to tell the difference
one and the other before the
product or service reaches
the buying public, smaller
companies often have the
flexibility necessary to
promote a faddish item
e.g. different versions of
individual diet plans and
weight loss program
Some fads that eventually
lose following are products
of false advertising so they
eventually die after a few
months or years.
e.g. faddish exercise
equipment that reduce
abdominal fat
Determined by an emotional
need to purchase, based on
publicity and fervent
product opinions, benefits
are not assured or ill-
conceived, and most of the
time do not necessarily
deliver what was promised

6. Incubation period Develop slowly, longer
and life span staying power, take longer
to build and their effects
may be felt for years and
sometimes even decades
7. Scope Usually includes several
brands or products that
are applicable to diverse
consumer segments,
possesses some agility and
consumers have granted it
permission to expand
beyond its current
platform while
maintaining authenticity
e.g. healthy eating has
been important to a certain
part of the population for a
long time, a more balanced
approach of lean protein,
whole grains, and plenty of
fruits and vegetables
8. Cultural roots Deeper cultural roots, do
not cross cultural borders
easily, have cultural
attachments to the society
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to the consumers
Increase, decrease and
eventually die out quickly
Normally includes only a
single brand or product and
has limited appeal outside
of one narrow consumer
segment, experiences rapid
acceptance among
consumers with a weak
level of commitment to the
idea or concept because
many consumers hop onto
the craze only to find later
that the product or
experience was more
difficult or less useful or
beneficial
e.g. low-carb diets were fads
within the trend, emphasis
on eating food with less aft
and protein
Borders easily, popularity
and acceptability are short
lived, lack of cultural
grounding or connections to
the society it was
introduced
e.g. pearl shake craze
Lesson 4. Process of Identifying a Trend
1. Fringe Stage – In this stage, an innovative idea, whether in the form of a new
product, service, or in other form, develops into the market or become known to
the trendiest consumers. In this stage, entrepreneurial and business firms
participate to develop and innovate ideas.

2. Trendy – Consumer and public awareness of the trend grows as the early
adopters participate together with the innovators to increase the perceptibility of
the trend. During this stage, the “most fashion-forward brands and retailers”
assess the viability/sustainability of the concept. They usually conduct test-
market researches.

3. Mainstream – The “conservative consumers” join the trend, the ideas popularity
and acceptance continues to increase, and the corporations and company brands
exploit the growing demand for the idea. In this stage, the trend becomes a
mainstream product or service. When it happens, a number of things occur:
 The trend can fade away once the majority of the consumers tested
the product or idea. They could either accept or reject the idea. If the
ideas acceptance or rejection occurred over a short period of time and
its appeal was limited to a small number of consumers, the trend is
reduced into a fad.
 When consumers buy or support the trend by doing multiple
purchases, the trend reaches a plateau level of acceptance and stays
in the same level. If the trend persists or stays for a long period of
time, the trend is called a classic. A classic refers to a look or trend
that is always present in some form that is appropriate across diverse
occasions and accepted by diverging consumer groups.
 Another possibility is the fragmentation of a trend. A trend
fragmentation or microtrend happen when there is a recent
development in a trend or a reinvention which leads to a fringe stage
of a trend.

Explore

For additional inputs and insight try to apply and recall

what you have understand on our DISCOVER part and
apply it on the following activities.

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Activity 3: A Trend and a Fad Product

Think of a product that you consider as a trend and fad. Take/copy a photo of
these products and pate it on the concept map on the next page and explain why
the product is a trend or fad.
TRENDDY

Paste a picture of the trending product here

Why you consider this product as a trend?

Paste a picture of the fad product here

Why you consider this product as a fad?

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Activity 4: Knowledge Skills

Directions: Identify if the event, phenomenon, product, or idea is a trend or a fad.

Write your answer on the line before each number. Explain as well why you
consider the item as a trend or fad. Write your explanation on the lines after each
item.

TREND EVENT, WHY?

OR FAD PHENOMENON,
PRODUCT, OR IDEA
1. Smart Phones

2. Low-carb diets

3. Transformers robots

4. Matchbox toy cars

5. Automatic pencil
cases
6. Magic pens

7. Increasing teenage
pregnancy in the
Philippines
8. Laptops

9. Tablet computers

10. After-six diet plan

11. E-books

12. Gyms for workouts

and exercise
13. Pokemon Go

14. Growing number of

HIV-AIDS cases in the
Philippines
15. Reality television
shows in the
Philippines

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 Deepen

Let’s have a deeper knowledge and value more on what

you have learned and try to apply it on the following
activities…

Activity 5: Photo Analysis

1. Why do we consider buffet restaurants as

trend?

https://www.google.com/search?q=image+of+buffet+restaurant&tbm=isch&ved=2
ahUKEwjC6Mzvs4jsAhVJxIsBHWGTA40Q2-
cCegQIABAA&oq=image+of+buffet+restaurant&gs_lcp=CgNpbWcQA1D3qA9YhNcPY
NXfD2gAcAB4AIABAIgBAJIBAJgBAaABAaoBC2d3cy13aXotaW1nwAEB&sclient=im
g&ei=hAhwX8KWDMmIr7wP4aaO6Ag&client=firefox-b-d#imgrc=JLi9q2v4YmORiM

2. Why do we consider this product as a fad and

not a trend?

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.sun-
gazing.com%2Fpair-crocs-toss-trash-now-not-
ugly%2F&psig=AOvVaw2hO7Qh4i996ondtUf6hpzY&ust=1601264132198000&sou
rce=images&cd=vfe&ved=0CAIQjRxqFwoTCPDPmOaziOwCFQAAAAAdAAAAABAH

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 3. Why do we consider these products as trends?

https://www.google.com/search?q=image+of+ipod&tb
m=isch&ved=2ahUKEwjMzt78tIjsAhXJAN4KHUXBDJcQ2-
cCegQIABAA&oq=image+of+ipod&gs_lcp=CgNpbWcQA1CThg9Y57MPYKy6D2gAcA
B4AIAB6wKIAekEkgEFMi0xLjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=i
mg&e

4. Why do we consider this producta fad and not a

trend?

https://www.google.com/search?q=image+of+gadget+to+reduce+abdominal+fat&tb
m=isch&ved=2ahUKEwjl-KT7tYjsAhXQEogKHdfkAJcQ2-
cCegQIABAA&oq=image+of+gadget+to+reduce+abdominal+fat&gs_lcp=CgNpbWcQA
zoECCMQJzoFCAAQsQM6AggAOgYIABAIEB5QmZEZWOuaGmDaqBpoAHAAeASAA
boYiAGm4gGSAREyLTUuMi4wLjMuMS4wLjQuN5gBAKABAaoBC2d3cy13aXotaW1
nwAEB&sclient=img&ei=tQpwX6XKI9CloATXyYO4CQ&client=firefox-b-
d#imgrc=XfHEVyFkc77KfMi=rAlwX8zIC8mB-AbFgrO4CQ&client=firefox-b-d

5. Why do we consider this product as a fad

only?

https://www.google.com/search?q=image+of+pearl+shake&tbm=isch&ved=2ahUK
EwizirbLt4jsAhWVBd4KHakjATYQ2-
cCegQIABAA&oq=image+of+pearl+shake&gs_lcp=CgNpbWcQA1C4qhdYhuUXYOnr
F2gAcAB4AIABAIgBAJIBAJgBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&e
i=agxwX7OtBJWL-Aapx4SwAw&client=firefox-b-d

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Activity 6: Tracing the Cellphone Trend in the Philippines
Directions: Read and understand the statement below and write your answer in a
separate sheet of paper.

Trace the evolution of cell phone gadgets in the Philippines. Use primary
sources like photographs, advertisements, commercials, and other promotional
materials as examples to show the development of this trend in the Philippines.
Identify the aspects of the cell phone that changed through time. How has it
changed since then and until now? Do any aspects vary together as a recognizable
pattern? Use a time line to show the development of the cell phone trend in

Activity 7: Critical Thinking

Directions: Answer the following questions briefly and concisely.

1. Why do trends enjoy greater popularity and support from the public?

2. Discuss the relationship of culture and trends?

3. How can a fad become a trend? Can you give example of a fad that become a
trend?

4. Can a trend become a fad? Can a fad become a trend? Why do you think so?
Justify your answers by giving examples.

5. Can you think of a fad that ca eventually become a trend? How can this fad
become a trend in the future?

6. How would you explain the role of media in trend development?

7. What happens to a trend in the Fringe stage, Trendy stage, and Mainstream
stage? Explain and give examples.

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 Gauge
Congratulations! You reached the last stage of this
module. In this section, your mastery level will be
assessed. Be sure to read and analyze each item below
before answering. Good luck!

ACTIVITY 8. MULTIPLE CHOICE:

Directions: Read and understand the statements below. Write the letter of your
best answer in a separate sheet of paper.

1. It is basically a pattern or a conceptualized idea that has a prospect of

providing or having a continuing influence for a longer period of time.
A. Fad C. Microtrends
B. Classic D. Trend
2. It is usually called as a “flash in the pan” and “catching on”.
A. Fad C. Microtrends
B. Classic D. Trend
3. It is not created but it just revived from a style that existed all along in the
lives of some subgroup.
A. Fad C. Microtrends
B. Classic D. Trend
4. It to a trend that is always present in some form that is appropriate across
diverse occasions and accepted by diverging consumer groups.
A. Fad C. Microtrends
B. Classic D. Trend
5. It happens when there is a recent development in the trend or a reinvention
which leads to a fringe stage of a trend.
A, Classic C. Fragmentation
B. Fad D. Trend
6. A characteristic of a trend is rooted on the people’s cultural traditions,
beliefs and values.
A. Acceptability C. Duration of time
B. Cultural Basis D. Transitory increase or decrease

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7. A stage of trend the “most fashion-forward brands and retailers” assess the
viability/sustainability of the concept. They usually conduct test-market
researches.
A. Fringe stage C. Trendy
B. Mainstream D. Transitory
8. In this stage of a trend, entrepreneurial and business firms participate to
develop and innovate ideas.
A. Fringe stage C. Trendy
B. Mainstream D. Transitory
9. Which of the following is an example of a trend?
A. Emphasis on eating food with less fat and protein
B. Low carb diets were fads within that trend.
C. Different version of individual diet plans and weight loss programs.
D. Healthy eating has been important to a certain part of the population for
a long time.
10. All of the following describes a trend except:
A. Appears mostly to a lot of industries and crosses over into others.
B. Greater consumer adoption due to their effectiveness.
C. Develop slowly, longer staying power, take longer to build and their
effects
may be felt for years and sometimes even decades.
D. Often appears in a single industry and rarely crosses over into others.
11. Which of the following product is a fad?
A. Camera C. Laptops
B. Cellphone D. Hair styles
12. Which of the following elements make up a trend?
A. Acceptability C. Duration of time
B. Cultural basis D. All of the above

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13. All of the following are true about fad except:
A. It fades away easily.
B. It is prone to being outmoded.
C. It is manifested in a form of pattern.
D. Confined in a particular segment in society.
14. “Giving some starting information and a rule of how to use it to get new
information, the rule is then repeated using the new information.” This statement
is describing a:
A. Fad C. Recursion
B. Development D. Trend
15. What happens to a trend in the Mainstream stage?
A. Products develop into the market.
B. Increase the perceptibility of a trend.
C. The possibility of fragmentation or micro trend.
D. Entrepreneurial participate to develop innovative ideas.

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Answer Key

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References

Website

https://www.google.com/search?sa=X&sxsrf=ALeKk03Np1prNlmIOKoVRGd4ocITI_
dz1A:1601001557557&source=univ&tbm=isch&q=10+example+of+fads&client=firef
ox-b-
d&ved=2ahUKEwicyP3Io4PsAhUCVN4KHcC1CC4QjJkEegQIChAB&biw=1366&bih=
654#imgrc=IfH-lrhlUJA2kM

https://www.markschneiderdesign.com/blogs/jewelry-blog/fad-trend-or-classic-
what-s-the-difference

http://mytnct.blogspot.com/2017/02/i.html

https://www.google.com/search?client=firefox-b-
d&q=fringe+stage+in+identifying+a+trend

https://www.coursehero.com/file/44842295/Trends-Examining-Trends-and-
Fadspdf/
https://www.academia.edu/43092096/Trends_module

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