Nestlé

Strengths

 About 155 years in the industry

 Very well-known and one of the world largest brand
 Wide range of product lines
 High level of customer satisfaction
 Great expertise in management
 Marketing and advertising strategies

Weaknesses

 Brand switchers
 Spreading controversies

Opportunities

 Continuous growth of population

 Introduce new products
 Emerging markets and expansion abroad
 Continue with acquisitions and joint ventures

Threats

 Stiff competition from rivals

 Economic instability and recession
 Increase in cost of raw materials and utilities