Wine to Go

1.0 The Vision

Our product will serve as an instrument to produce good quality wines that
we can enjoy, usually created from locally available ingredients. In
addition, it will help with the exposure of unknown or unrecognized
wineries to wine consumers. We want to make the best and most exciting
wines.

2.0 Executive Summary

2.1 THE MISSION

The main aim of the proposed product is to sell good quality of wines
that people can enjoy. In addition, this particular product also covers
three sectors of the economy: agriculture, manufacturing, and trade
that exactly play a vital role in our society.

2.2 INTRODUCTION
 Background
This product is fermented grape juice. Grapes are crushed to release
their sugary liquid, then alcoholic fermentation changes the grape
juice into an alcoholic beverage.
 The Idea
There are five basic stages or steps to making wine: harvesting,
crushing and pressing, fermentation, clarification, and then aging and
bottling. Undoubtedly, one can find endless deviations and variations
along the way. Wine plays an important role in bringing people
together, a role that evolved from its origins in religious rites and
rituals, where wine was a symbolic element, to the consolidation of
wine culture.
  Benefits
It provides antioxidants, may promote longevity, and can help protect
against heart disease and harmful inflammation, among other
benefits. Interestingly, red wine likely has higher levels of
antioxidants than white wine. Still, more research is needed to better
understand which types of wine provide the most benefits.

2.3 PROPOSED PRODUCT CONCEPT

 Explanation of the Product

Wine is an alcoholic beverage made from the fermented juice of
grapes. Wine may also be made from various fruits and plant parts.
Though known by the ancients, wine was not drunk in its matured
form until the development of the bottle and cork in the late 17th
century. Wine can be the lens through which we can experience the
physical manifestation of the history of a place and the culture of the
people that inhabit it. We can choose to be blind to it, but for those
with an open mind, it is there to see and explore. So, that is what
makes wine so special and important .

 Promotion, Placement, and Price in the Market

The product will be placed at any local liquor/beverage stores found
near your place. In addition, you may also purchase at WinetoGo.ph,
which offers the best place to buy wine, and you can even purchase
online. The particular products that we offer are affordable and
reasonable at the same time.
3.0 DESCRIPTION OF PRODUCT
* DETAILS

A wine product, as defined by the New York State Liquor Authority, is “a

beverage containing wine with added juice flavoring, water, citric acid,
sugar, and carbon dioxide.” Sounds delicious, right? (Not.) Therefore, while
wine product does contain wine, it also contains a whole lot of other things
mixed in. The other stipulation for wine products is that they must not
contain more than 6% ABV — hence the juice box-like flavor profile.
Besides the flavoring, water, and sugar added to the wine, this alcohol cap
is a reason for the aggressive sweetness; if the sugar from the grapes isn’t
allowed to convert entirely to alcohol, residual sugar will remain in the wine
product.
Wines with full, pleasant flavors that are sweet and 'rounded' in nature are
described as rich. In dry wines, richness may come from high alcohol,
complex flavors, or an oaky vanilla character. Decidedly sweet wines are
also described as rich when the sweetness is backed up by fruity, ripe
flavors.

The ‘finish’ of a wine is the aftertaste it leaves once

you’ve drunk it, and can have a big impact on the
overall tasting experience.
The term ‘elegant’ is used to describe understated
wines with higher acidity and more ‘restrained’
characteristics. They often taste ‘tight’ when first
released but tend to have good aging potential.
This is essentially the smell of a wine, and is
frequently used to describe older wines.
Angular wine is perfect: “It’s like putting a triangle
in your mouth – it hits you in specific places with
high impact and not elsewhere.” Angular wines
usually have very high acidity. The opposite of ‘soft’.
A wine with a ‘backbone’ is full-bodied, well-
structured and balanced.
4.0 TARGET MARKET AND CUSTOMERS
* Our target is Baby Boomers and Millennials
The wine consumption trends and target groups vary between
countries like United States, France, China, or Bosnia and
Herzegovina or even in the Philippines. While some parts of the
world see a huge uptake among Millennials, many still have a
stable, well-rooted wine culture among other groups of the
market, with some of the more traditional segments of wine
consumers even rising. For sure in the western world, Millennials
are proven to spend more on quality foods and drinks than the
previous generations did, and wine is one of those fine products –
the trend is somewhat global. Although Baby Boomers still
account for a greater total volume of wine consumption the gap
between them and Millennials is closing each year. Apart from
Millennials trend, sparkling wine has shown some interesting
growth over the past years, as well as women wine consumption,
since they make the most (85%) of all consumer purchase when
it comes to wine. It may also be defined as the consumer
segment most likely to be influenced by an advertising campaign.
The target market is also distinct from the buyer’s persona.

5.1 SITUATION ANALYSIS

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5.2 BASIC SWOT ANALYSIS

*STRENGTHS

- Natural Production Process

- Great Quality Grape

*WEAKNESSES

- Unknown brand to market

- Preference for Low Volume Market Segment

- Quite expensive

*OPPORTUNITIES
- Big wine importer

- Growing interest in quality wine

- Increasing consumption of wine

*THREATS

- Alcohol consumption dropping dramatically

- Very expensive promotional fees charged by supermarket

- Consumers are very price-sensitive

- Highly competitive environment