Professional Documents
Culture Documents
Topic 3 Theory of Production and Costs1 - Updated - 2017
Topic 3 Theory of Production and Costs1 - Updated - 2017
Costs
1. We move from behavior of consumers to
behavior of producers
2. Firms use economic resources to produce
goods & services
3. Firms make monetary payments to
resource owners (ex. Workers)
4. These payments together with opportunity
costs of own resources make up the firms
costs of production
Theory of Production and
We will look at:
Costs
1. Economic Costs and profits
2. Short-run Production Costs and
Relationships
3. Long-run Production Costs and
Relationships
Introduction
• Every economy consists of thousands of firms
that produce the goods and services that we
enjoy everyday
• Some firms are large-
– they employ thousands of workers
– Have large numbers of shareholders who share in the
firm’s profits
• Other firms are small
– They employ a few number of people (1-100)
– Owned by one man/ one family (sole proprietorship)
or few people (partnership)
Introduction
• Recall the law of supply-firms will supply more
goods when the price of the goods rise
– Hence the supply curve slopes upwards
• We use the supply curve to show the firm’s
production decisions
– The behaviour of the firm is summarised by the
supply curve
Question: what curve summarises the behaviour of the
consumer?
Market forces of Demand and
Supply
• Supply and demand are the two words
that economists use most often.
• Supply and demand are the forces that
make market economies work.
• Modern microeconomics is about supply,
demand, and market equilibrium
What Are Costs
• According to the Law of Supply:
– Firms are willing to produce and sell a greater
quantity of a good when the price of the good
is high.
– This results in a supply curve that slopes
upward
What Are Costs
• The Firm’s Objective
• To understand the decisions of a firm, we
must understand what it is trying to do
– The economic goal of the firm is to maximize
profits
Total Revenue, Total Cost and
Profit
• Total Revenue
– The amount a firm receives for the sale of its
output.
• Total Cost
– The market value of the inputs a firm uses in
production. (The amount that a firm pays to
buy inputs)
– What are the inputs in a firm that makes
cookies?
Total Revenue, Total Cost and
Profit
• Profit is the firm’s total revenue minus its total
cost.