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Doja Cat released her debut studio album Amala in March 2018, four years after the viral success of
her first single, "So High".[5][6] The album received little media coverage.[5][7] Meanwhile, in August of
the same year, she self-published a music video for "Mooo!", a novelty song that incorporated
elements of Generation Z humor and meme culture.[8][9] Achieving unanticipated popularity on
several social media platforms,[10][11] it bolstered Doja Cat's rise to mainstream fame. [12][13] This
prompted her to issue and promote a deluxe edition of Amala.[8] She included "Mooo!" in its tracklist,
along with the single "Tia Tamera", featuring the rapper Rico Nasty,[13] as well as the song "Juicy".[14]
A remix of "Juicy", with a guest appearance from the rapper Tyga, served as the lead single for Doja
Cat's next album, Hot Pink (2019). Commercially successful, the single became her first to reach the
US Billboard Hot 100.[8] Furthermore, it went viral on the video-hosting application TikTok, where
several dance challenge clips used it as background music.[15] During 2019, Doja Cat released three
more singles in promotion of Hot Pink: "Bottom Bitch",[16] "Rules",[17] and "Cyber Sex".[16] By
September 2021, "Rules" and "Cyber Sex" had appeared in 64,200 and 171,400 TikTok videos,
respectively.[8]
TikTok's users contributed to the popularity of two more tracks from Hot Pink. One of these is "Say
So", which topped the Billboard Hot 100 and earned Doja Cat her first number one on the chart. [8]
[15]
The other song, "Like That",[15] received a platinum certification from the Recording Industry
Association of America (RIAA).[18][d] Pitchfork writer Cat Zhang believed that the TikTok-driven
successes of "Say So" and "Like That" demonstrated that Doja Cat had an "unimpeachable ... reign"
over the application.[15] Aliya Chaudhry of Slate argued that TikTok users' propensity of making songs
go viral – often due to an Internet challenge – factored into solidifying Doja Cat's status as
a household name.[20]