Digital ecosystem

External Communications
1. Website
- Hridaya Wiki – accessible information for everyone;
- pages like Yoni Puja being the most popular ones;

2. Blog
- post every Wednesday;
- purpose: to bring more people on-site;
- blog link updated weekly on the website -> impact on Analytics

3. Medium
- first here; two weeks later on the web
- ? Medium SEO – to be checked
- resharing // not only new posts

4. YouTube
- brand awareness boost (Mazunte)
- videos from Social Media posted on YouTube as well

5. Insight Timer
- no accurate analytics (for how long are people attending)
- growth -> after retreat support
- resources for people who aren’t on site
- subgroup – Tapas
- audio – every day at the same time for meditation
- moderated Q&A
- 1k followers
- monetized - donations

6. Podcast
- 5 episodes / Saturday
- Spotify, Google Play, Apple Store ~ iTunes
- RSS feed

7. Newsletter
- once / 6 weeks
- sharing the teachings – message from Sahaja + video (most clicked)
- community updates
- programs promotion
- PR - helping teachers promoting their events related to Hridaya Hatha
Yoga & Hridaya Meditation (this content goes as well on the website)

7.1. Mid-week Inspo ~ video blog posts + 3 articles (link

 8. Social Media – to be reassessed
- sharing the teachings
- community updates
- promotional purposes

Internal Communications
1. Editorial Calendar
- only Facebook, Instagram, Insight Timer
- 2 weeks schedule
- framework

2. Asana
2.1. program promotion
o core programs: module & retreat
o workshops – list of deliverables
2.2. Social Media posts
o prescheduled
-