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Objectives:
The youth of Pakistan has an immense talent no doubt. But they never provided with the opportunity to demonstrate their talent. Neither the coaches , academies and organizations have the time to watch the talent of each player nor the players can access to the places where trials are held and also do not have the sufficient resources to demonstrate their talent. Our objective will be to provide the plate form for both the parties and increase affectivity in talent usage. The main objective of the website is to create a domestic and international circle to find out hidden talent and its effective use. The main objective is to eliminate denials and refuses faced by the young talent. The main objective is TO HUNT THE HEROES.

Strategies:
Our web strategy will be to provide platform for youth to show their talent by uploading their videos throughout the country and globally. Videos can be accessed by the officials like coaches, organizations and regional teams throughout globe.

 Product:
Our product is digital and is of these categories. y y y y Uploading video Watching the video Accessing videos of sport man Contract

Pricing:
y y y Uploading video 5000Rs Accessing contact details of sport man Contract (10 __20 mb 2000) (20mb to 40mb)

(10.000) (3% charges of the contract value)

Superior University Lahore B.com Hon s 7th Semester

Budget:
Web development Web maintenance Hosting Advertising Merchant account E tore Other 20,000 35000 2000 40,000 15000 10,000 6,000

Online Promotion:
For online business online promotion is necessary. All the online marketing tools and strategies will be adopted and integrated to enhance the effectiveness of the marketing program. Following tools will be use for online promotion.

 Paid advertising  Direct marketing  Search engine  Public relation  Linkage strategies Online Promotional Tools
 Direct marketing  Sales promotion / search engine  Public relation All the above given tools and strategies will be integrated so as to make marketing effective. Our web address (domain name) is displayed on our business card and our ads.
Superior University Lahore B.com Hon s 7th Semester

 Direct marketing Our direct marketing will be consisting of presentations and seminars conducted by our group of marketer in organizations regional academies school universities and colleges.

Sales promotion / search engine:

Promotion will be applied on the website that are mostly visited by youngsters and also the website of the companies so as to capture the maximum target customers. For example face book, yahoo, Google, scribed, ourkut.  Public relation: Public relations will be enhanced so that so that the marketing efforts are maximum. In public relations events and tournaments will be organized to enhance awareness among the sports persons. Also domestic cricket will be sponsored when the company will be in a situation.

Customer services:    
Affective usage of the data (videos) due to the corporate relations Processing Answering inquires Contract facilities

Performance measurement:
Performance will be evaluated on the bases of:      Web traffic Videos uploaded Data possess Number of contracts Corporate relations

Superior University Lahore B.com Hon s 7th Semester

Implementations:

o o o o o o o o

Market research Training and education Current trends among youngsters Reevaluation of the service of provided Improvements Identify our regular customers Successive improvements in customer responsiveness Continual feedbacks

Product Strategy:
Our target market will be youth and the organizations, academies and teams how will be needing ne talent. Our website will proved online facility to demonstrate the talent of the youth.

Services:
 Monthly subscription  Contract facility  Video upload

Superior University Lahore B.com Hon s 7th Semester