The

Explore the top trends for 2020, based on

Pinterest data. This list shows what people
all over the world want to try next—from the

Pinterest
everyday to the extraordinary.

To make the Pinterest 100, a topic has to

100
show sustained, upward growth over time.
For this year’s report, we compared global
search volumes from August 2017–July 2018
and August 2018–July 2019. We identified
100 rising trends and categorized them into
10 cultural themes. 

Use these insights to help plan campaigns,

develop new products or offer customers
better services. And maybe even add a few
things to your own personal to-try list, too.

Beyond
binary
More products and services are
moving beyond gendered labels
and structured options.
Conscious
consumption
A push for more eco-friendly habits is
changing how we live—from everyday
choices to life’s biggest milestones.

Gender neutral Androgynous Climate change Thrifted

names list wedding dress protest signs wedding dress
+301% +51% +5961% +41%
Unisex gender neutral Tuxedo dress Low-waste Solar light crafts
kids clothes +99% lifestyle +427%
+119%  +446%
Gender neutral Secondhand
Gender neutral haircut Eco-friendly fashion
party themes +625% swaps +38%
+35%  +172%
Inclusive Low-waste
Kids playroom ideas education posters Thrifted wedding
gender neutral +91% home decor +235%
+75%  +308%
Androgyne flag Thrift store
Unisex nursery +33% Ocean trash art crafts
gender neutral +39% +2276%
+527%

The Pinterest 100 pinterest100.com

2020
Finding balance Home hub
Improve your outlook with habits Sure, home is where the heart is. But now it’s
that put yourself before your selfie. also where your office is…and your gym…and
maybe even your waterfall.

Self discovery Sea moss Garden room Brewing

journal prompts benefits +104% equipment
+147%  +380% +411% 
Microgreens
Social media Mood booster growing indoor Indoor water
detox playlist +223% fountains
+314%  +85% +917%
Work from home
Embrace Ylang ylang outfit Home theater
being single essential oil +82% design
+49%  benefits +368%
Granny pods
+91%
Chicory root backyard cottage Home coffee
benefits Feng shui +159%  stations
+91% decor +751%
Audio room
+137%
Art therapy +803%  Homemade
activities Cucumber juice baby foods
+444% benefits +379%
+99%

Internationally Pampered
inspired pets 
The world feels smaller than ever as People treat their pets just like their
people trade influences and traditions human family. Or in some cases...
every which way. even better.

Spanish style Macedonian Pet resort Blind dog

bathrooms food +260%  halo DIY
+309% +509% +97%
Dog patio ideas
Indian Filipino apartment Pet fashion
living rooms desserts +131% +199%
+2080% +76%
Cat playground Cat bday
French antiques Arabic outdoor party ideas
+384% sweets +512% +156%
+407%
Australian garden Dog toilet area Dog safe
landscaping West African garden cake recipe
+781% food +214% +167%
+311%
Japanese Goat playground Pet memorials
soaking tubs Kerala food ideas pallet +261%
+563% breakfast playhouse
+78% +150%

The Pinterest 100 pinterest100.com

2020
Responsible travel Re-wilding
It’s time for a travel tune-up. Hear that? That’s the call of the wild,
People are looking to lessen their urging you to get outside
impact, but keep the fun.

Train travel Agritourism ideas Lake fishing tips Aurora borealis

+107%  +57%  +274% northern lights
+90%
Zero waste travel Abroad education Rockhounding
essentials +32%  +185%  Outdoor
+48% kitchen bars
Ecotourism Rabbit hutches
+2795%
Weekend architecture +191%
staycation +31%  Outdoor
Nature travel
+38%  play areas
Travel stories +253%
+550%
Eco city +125% 
Bushcraft
concept Bring outdoors
Reduce carbon camping
+47%  inside
footprint tips +1069% 
+108%
Eco friendly +86% 
travel Hiking fashion
+73% +194%

Space everything  90s rerun

Get ready for liftoff! For 2020, Forget partying like it’s 1999.
there’s a new kind of space race. These days, we’re living like it’s 1999.

Astrology party Easy galaxy 90s cartoons Hair clips 90s

theme painting +227%  +930% 
+247%  +157% 
90s outfit party Y2K outfits
Two the moon NASA hoodie hip hop +669% 
birthday party +106%  +322% 
90s braids
+589% 
Piercing ear 90s fashion hairstyles
Galaxy themed constellation grunge +329% 
birthday party +112%  +292% 
Streetwear 90s
+341%  
Geometric 90s music +277% 
Pipe cleaner space tattoos artists
Hair scrunchie
constellations +267%  +165% 
+6309%
+102% 
Planet makeup Lip liner and
STEM space +217% gloss
activities for kids +144%
+135%

Pinterest is a visual discovery engine that over 320 million people

around the world use each month to create a life they love.
The Pinterest 100 pinterest100.com For more about Pinterest, visit
2020 https://newsroom.pinterest.com/en/company