External Business Environments

External Opportunities

● Supporting physical activities and sports.

● Introduce new products and reduce added sugar.
● Acquisitions

External Threats

● Sugar Crisis
● Water usage controversy
● Aggressive competition with Pepsi

Analyze Your Findings

The internal business environment and its effects are contained within the company’s
management. The essential internal environments that Coca-Cola ensures are put in
place include effectiveness in the production procedure, proper organization skills and
effective communication networks.

The external business environments are more powerful than internal business
environment factors. They can affect the entire company or economy. Coca-Cola is
aware that alterations in the external settings can create achievements or threats in its
marketplace.