Topic:

“Carcierge – Is Carcierge: An innovative approach to car sales? A case study”

 The name of the topic is in the form of a research question that allows for an in-depth

study of the type of company ‘Carcierge’ is, the marketing strategies used, the business

and corporate strategies, their customer base, and the services they provide in line with

their tagline – ‘An innovative approach to car sales’.

Objectives:

 One of the major objectives of the question and the research is to analyze the impacts of

Carcierge on people’s lives whether it actually eases their life or not.

 To compare the service to different other services offered in the industry of automobile

and analyze the uniqueness that Miller’s Carcierge service claims to offer.

 To assess customer contentment critically, based on the luxury services capacity to

increase social status and widen the social divisions as the services of this type can be

tagged as ‘luxury items.

 Another objective is to see, whether there is demand of the service such as Carcierge

among the people? And does it really improve and facilitate the lives of people.

Methodology:

 Sampling: The target sample will consist of individuals who are enthusiastic about

Automobile Industry and car services in general. This will help us gather data from

people who use equipment or services of the Carcierge.

 Survey: Questionnaire survey to be conducted in order to sample out the current users of

the equipment and services of the Carcierge with the help of screening test in the
 beginning of the survey. Specific questions to be asked to gather data about the

perception of the company and services in general.

 Interviews: Interviews also to be conducted to know about the customer satisfaction and

record suggestions (if any).

 Secondary Research: Different authentic articles and other resources to be used for the

secondary research to check the arguments in the literature.