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Future Firms

Design Thinking Exercise


Part3
Intended Learning Outcome: Envision their architectural practice in
the Future
Date covered: July 25 to August1

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


What is Design
Thinking?

● Applying human-centric approach


to identifying problems (Mootee,
2013, p.30)
● Followed by rapid prototyping of
ideas into artifacts or models to
solve these problems (Mootee,
2013, p.30)
● It has 5 phases: Understand,
Define, Ideate, Prototype, Test
(Ingle, 2013)
● In Part3 of this project we will be
doing the Prototype and Test
phases.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


Step 1. Prototype
Phase

Create prototype logos and marketing


paraphernalia for your firm

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


Step 2. Test Phase

Upload your prototype logos and


marketing paraphernalia at a
discussion board for comment by
other groups

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


Step 3. Collate,
Format and Submit

● Gather and organize your


prototype logos, marketing
paraphernalia and comments
from other groups
● Saves as a pdf file
● Submit in the dropbox for Part3

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


Rubrics

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.


References

Ingle, B. R. (2013). Design thinking for entrepreneurs and small businesses : Putting the
power of design to work. Apress L. P..
Mootee, I. (2013). Design thinking for strategic innovation : What they can't teach you at
business or design school. John Wiley & Sons, Incorporated.

Copyright © 2020 De La Salle-College of Saint Benilde. All rights reserved.

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