ORGANISATION STRUCTURE TRAINING

AT
BHARTI AIRTEL Ltd.

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By
KANWALPREET KAUR GUJRAL

REGISTERED NUMBER

Under the Guidance of

PROF. STANNY DIAS

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST (DEEMED TO BE UNIVERSITY), PUNE LAVASA

AUGUST 2022
 ORGANISATION STRUCTURE TRAINING
AT
BHARTI AIRTEL Ltd.

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By
KANWALPREET KAUR GUJRAL

REGISTERED NUMBER

Under the Guidance of

PROF. STANNY DIAS

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST (DEEMED TO BE UNIVERSITY), PUNE LAVASA
 Declaration

I hereby declare that the Organization Structure Training report on BHARTI

AIRTEL Ltd., has been undertaken by me for the award of Master of Business
Administration degree. I have completed this study under the guidance of Prof.
STANNY DIAS.

I also declare that this Organization Structure Training report has not been
submitted for the award of any Degree, Diploma, Associate ship, Fellowship or
any other title, in CHRIST (Deemed to be University) or in any other university.

Place: Pune Lavasa

Signature__________________
Date: Kanwalpreet kaur
gujral
 Certificate

This is to certify that the Organization Structure Training report submitted by

Kanwalpreet kaur gujral is a record of work done by him during the year 2022
under my guidance and supervision in partial fulfillment of the requirements of
Master of Business Administration degree.

Place: Pune Lavasa Signature______________

Date: Prof. Stanny Dias

School of business and Management (MBA)

CHRIST (Deemed to be University)
Pune Lavasa
 Acknowledgement

I am indebted to all the people who helped me accomplish this Organisation

Structure Training successfully.

First, I thank the Vice Chancellor Dr Fr Abraham VM, CHRIST (Deemed to be

University), Bangalore, for giving me the opportunity to do my project.

I thank Fr Dr Jossy P George, Director & amp; Dean, Fr Dr Arun Antony

Academic Coordinator, Dr Becky M Thomas HOD of MBA programme, School of
Business and Management, CHRIST (Deemed to be University), Pune Lavasa, for
their kind support.

I thank Prof. Stanny dias, my Mentor for his support and guidance during my
training. I remember him with much gratitude for his patience and motivation, but
for which I could not have submitted this work.

I wish to express my sincere thanks to my corporate mentor, Mr Varun Sharma,

Manager, Bharti Airtel Ltd., for giving me an opportunity to work under his
guidance and successfully complete my training.

I thank my parents for their blessings and constant support, without which this
training would not have seen the light of day.

Kanwalpreet kaur gujral

 INTRODUCTION TO
ORGANISATION

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 cou
7-ntries across Asia and Africa. Headquartered in New Delhi India Bharti Airtel ranks amongst
the top 3 mobile service providers globally in terms of subscribers. The company offers an
integrated suite of telecom solutions to its enterprise customers in addition to providing long
distance connectivity both nationally and internationally. The Company also offers Digital TV
and IPTV Services. All these services are rendered under a unified brand 'airtel' either directly or
through subsidiary companies. The company operates in four strategic business units namely
Mobile Telemedia Enterprise and Digital TV. The mobile business offers services in India Sri
Lanka and Bangladesh. The Telemedia -business provides broadband IPTV and telephone
services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services
across India. The Enterprise business provides end-to-end telecom solutions to corporate
customers and national and international long distance services to telcos. In October 1 2007 the
company incorporated a new company namely Bharti Airtel Holding (Singapore) Pte Ltd in
Singapore as an investment holding company of the company. In January 2008 the company
transferred the passive telecom infrastructure business of the company to Bharti Infratel Ltd.
During the year 2008-09 the company made their foray into media and television by redefining
home entertainment with Airtel digital TV. They launched their virtual calling card service
'Airtel Call Home' in UK Singapore and Canada. The service is targeted at the huge Indian
Diaspora NonResident Indians (NRIs) and Indian students in this markets. The company
launched their mobile services in Sri Lanka under the Airtel brand. They expanded their footprint
by launching their Mobile Services in Lakshadweep. Also the company has become a major
Indian MNC with operations in 18 countries across Asia and Africa with a customer base of over
180 million. Bharti Airtel and Warburg Pincus a global private equity firm focused on growth
investing announced that an affiliate of Warburg Pincus will acquire up to 20% equity stake in
Bharti Telemedia the DTH arm of Bharti Airtel for approximately $350 million. he company
also allotted 487 10% fully paid-up redeemable non-participating non-cumulative preference
shares of face value of Rs 100/- each on 26 July 2019 pursuant to composite scheme of
arrangement among Tata Teleservices Limited (TTSL') Bharti Hexacom Limited and the
Company and their respective shareholders and creditors aggregating to Rs 48700 to equity share
holders CCPS holders and OCPS holder of TTSL.Further in the FY2020the company also
allotted 323595505 equity shares of face value of Rs 5/- each on 15 January 2020 pursuant to
Qualified Institutions Placement aggregating to Rs 1617977525.India has the 2nd highest
number of internet users in the world, with 687.62 Mn subscribers. Out of these, the number of
wired internet subscribers are 22.26 Mn and number of wireless subscribers are 665.37 Mn.*
Additionally, with the advancement in technology and the Government of India‘s vision of a
‗Digital India‘, the need for robust network infrastructure is expected to grow. Bharti Airtel is an
integrated telecom service operator, offering mobile, broadband, fixed-line telephone, DTH
(direct-to-home) and enterprise services. The company has a healthy subscriber base and revenue
market share with a pan-India network. While the number of subscribers in India has declined,
largely driven by introduction of minimum recharge plans, the revenue market share has
improved to 31% in the quarter ended March 2020. Its initiatives such as equity fund raising, and
stake sales in the African subsidiary, Bharti Infratel, and Bharti Telemedia, has helped contain
debt. Apart from this, Bharti Telecom (promoter) sold 2.75 per cent stake to de-leverage its debt
and reduce the promoter pledged shares. AirTel as a brand name was finalized by Mr. Sunil
Bharti Mittal himself, to reflect the technological innovation of Telephony over Airwaves‘ Mr.
Sunil Bharti Mittal

Core values
• Empowering People - to do their best
• Being Flexible - to adapt to the changing environment and evolving customer needs
• Making it Happen - by striving to change the status quo, innovate and energize new ideas with
a strong passion and entrepreneurial spirit,
• Openness and transparency - with an innate desire to do good
• Creating Positive Impact – with a desire to create a meaningful difference in society.

Bharti’s Mission

To be globally admired for telecom services that delight customers.

We will meet global standards for telecom services that delight customers through:

 Customer Service Focus

 Empowered Employees
 Cost Efficiency
 Unified Messaging Solutions

Bharti’s Vision

By 2023 Airtel will be the most admired brand in India:

 Loved by more customers

 Targeted by top talent
 Benchmarked by more businesses

“ We at Airtel always think in fresh and innovative ways about the needs of our customers and
how we want them to feel. We deliver what we promise and go out of our way to delight the
customer with a little bit more ”
 ORGANISATION
STRUCTURE
In earlier 2013, the company saw departures of key senior executives in the company and a new
restructured management at the helm. Many of Airtel’s businesses were divided into product
regimes with chief executives for each product reporting to region specific chief
executives in India and Africa. In terms of financial management, the company is
handled by one person for both regions reporting to the Board. The broader idea in the
restricting was to have individual CEOs and CFOs for each region, India and Africa, reporting to
a global CEO and the board. This work seems to be in progress, as no such approach has been
noted since announcements in 2013, until March 2019 when Bharti Airtel roped in Telenor's
Malaysian unit former CFO Nakul Sehgal as Corporate Chief Financial Officer, to look
after fund raising of the company and potential Airtel Africa initial public offering, following
relief in listing regulations and considerations into spinning out operations, where the Singapore
concern has played vital role. Being a company promoted and managed by a family with
majority control, decision making is plagued by delays and concerns of related party
transactions. The board of directors of the company does not have an optimum mix of
executive and non-executive directors, which consists 11of two executive and nine non-
executive directors. Mr. Sunil Bharti Mittal, Chairman and Mr. Gopal Vittal, MD & CEO
(India and South Asia) are two executive directors on the board is half of the total strength of the
board. Further, the Managing Director –a board member –is also the Chief Executive Officer and
is part of key board committee like Risk Management. Risk management is vital and risk
tolerance needs to be defined without managerial influence and strictly enforced. As its decision
making is not swift, it faced the heat in bottom line while competing with Reliance Jio. The
decision to churn the lower end of the non-revenue generating customer segment took
multiple quarters depleting resources

OLD STRUCTURE
NEW STRUCTURE
 Business
Segments

1.) WIRELESS SERVICES:

 Bundled plans with truly unlimited voice packs
 First to launch 4G in India
 Prepaid & Postpaid plans
 An Industry First Exclusive Rewards Program: airtel Thanks
 Industry first voice over Wi-Fi service
 Redefined International Roaming
 Rated as the network with India‘s best video experience and fastest download speed
by Open signal

2.) HOME SERVICES:

 Ultra-fast broadband offering - Airtel Xstream Fiber; offering up to 1 Gbps speed

 ‗V-Fiber‘ technology
 airtel Thanks program for Home Broadband customers
 Re-architected and simplified pricing
 Attractive plans and offers
 Highly reliable services
 24/7 online support
 Value-added services

3.) AIRTEL BUSINESS:

 Diverse portfolio of services - voice, data, video, network integration, data centers,
managed services, enterprise mobility applications and digital media
 Strategically located submarine cables and satellite network
 Global network running across 250,000 Rkms, covering 50 countries and 5
continents
 Enterprise Hub, a one-stop digital self-care portal
4.) TOWER INFRASTRUCTURE:
 One of the world‘s largest passive infrastructure providers
 95,372 towers (including proportionate share of Indus)

5.) DIGITAL TV SERVICES:

 Standard and high definition digital TV services

 Converged digital entertainment play: Airtel Xstream
 Airtel Xstream device portfolio: Android based OTT smart stick and an Android
based 4k Hybrid Smart Box that offers satellite TV and OTT content .
Corporate Governance

Corporate Governance is more than a set of processes and compliances at Bharti Airtel. It
underlines the role that we see for ourselves for today, tomorrow and beyond.

In accordance with Clause 49 of the Listing Agreement with Bombay Stock Exchange Limited
(BSE) and the National Stock Exchange of India Limited (NSE) and some of the best practices
followed internationally on Corporate Governance, the following report on governance lays
down the ethos of Bharti Airtel Limited and its commitment to conduct business in accordance
with sound Corporate Governance practices.

Governance Philosophy

At Bharti Airtel, the philosophy of Corporate Governance focuses on creating and sustaining a
deep relationship of trust and transparency with all stakeholders. We follow ethical business
standards in all our operations globally. We consider stakeholders as partners in our journey
forward and we are committed to ensure their wellbeing, despite business challenges and
economic volatilities.

The norms and processes of Corporate Governance reflect our commitment to disclose timely
and accurate information regarding our financial and operational performance, as well as the
Company’s leadership and governance structure. Over the years, our stakeholder commitment
has enhanced the respect and recall of our brand nationally and internationally. Our global
stature has enabled us to attract best industry talent and financial resources to translate our short-
term and long-term strategies into a viable business blueprint.

Our Board of Directors (‘the Board’) shapes the long-term vision and policy approach to steadily
elevate the quality of governance in our organization. We follow a defined guideline and an
established framework of corporate governance. The objective is to emerge as a market leader in
our industry, nationally and internationally with focus on creating greater value for all those who
have a stake in our progress directly or indirectly. At the same time, the Board puts a lot of
emphasis on creating a global talent pool and helping protect the environment by following green
practices and technologies.

Our enlightened Board represents a confluence of experience and expertise across diverse areas,
ranging from global finance, telecommunication, banking, general management, administrative
services and consulting. There is clear demarcation of duties and responsibilities among the
position of the Chairman and Managing Directors & CEOs to ensure best corporate performance
and socio-economic value creation.

Our governance conforms to global standards through continuous evaluation and benchmarking.
It is based on the following broad tenets whereby the Company:
 Adopts transparent procedures and practices and arrives at decisions based on adequate
information.
 Ensures compliance with regulatory and fiduciary requirements in letter and spirit.
 Offers high levels of disclosures to disseminate corporate, financial and operational
information to all stakeholders.
 Adopts policies on tenure of Directors, rotation of Auditors and a Code of Conduct for
Directors and Senior Management.
 Creates various Committees for Audit & Risk Management, HR and Nomination,
Corporate Social Responsibility, Employee Stock Option Plans and Stakeholders’
Relationship.
 Ensures complete and timely disclosure of relevant financial and operational information
to enable the Board to play an effective role in guiding strategies.
 Organizes meetings of Independent Directors without the presence of any Non-
Independent / Executive Directors and members from the management to identify areas,
where they need more clarity or information and putting the same before the Board or
management.
 Offers a formal induction schedule and provide familiarisation programme for new Board
members that enable them to meet individually with the top management team, customers
etc.
 Reviews regularly and establishes effective meeting practices that encourage active
participation and contribution from all members.
 Ensures independence of Directors in reviewing and approving corporate strategy, major
business plans and activities.
 Keeps in place a well-defined corporate structure that establishes checks, balances and
delegates decisionmaking to appropriate levels in the organisation though the Board
always remains in effective control of affairs.

Corporate Governance Rating

CRISIL assigned its Governance and Value Creation (GVC) rating, viz. CRISIL GVC
Level 1 on the Corporate Governance practices adopted by Airtel. The rating indicates
that Bharti Airtel’s capability, with respect to Corporate Governance and value creation
for all its stakeholders, is the highest. The Company acknowledges that standards are a
constantly upwardly moving target. It aims to establish and benchmark itself with the best
of companies in India and globally, to maintain the highest rating for its practices.
SWOT ANALYSIS

Strengths of Airtel
Advertising ----- Almost every brand tries to advertise in a way that can have a lasting impact
on its audience. And Airtel is a company that has nailed it with its advertising and marketing
strategies. Airtel released a TV commercial with AR Rahman, and the tune is still rooted in most
of us even today. Since then, the brand has never failed to create a lasting impact with its ads,
whether on TV or social media.

Customer Base ----- Airtel has around 352 million subscribers in India. Additionally, it has an
international submarine cable system connecting India to Singapore. This company has also
established a solid customer base in Sri lanka, Bangladesh, and Africa.

Extensive infrastructure ----- Airtel has never shied away from taking significant steps to
increase its customer base. Whether it is the partnership with Idea and Vodafone to build the
Indus Towers or even the acquisition of regional telecom operators, Airtel always has focused on
expanding its infrastructure across the country.

Vast List of Services ----- Although Airtel started out as a telecom service provider, its services
are not limited to 2G, 3G, and 4G wireless services, mobile commerce, fixed line services, high-
speed DSL broadband, IPTV, and Digital TV. This company's latest offering is Airtel XStream,
an OTT platform for you to watch various web series, movies, short films, and more.

Weakness of Airtel ----- These are a few areas which can be improved by Airtel:
Outsourcing Operation ----- We read earlier that Airtel outsources most of its operations to
maintain a low cost. However, outsourcing to other companies also means that the company is at
risk of being dependent on some third-party for its final output, which may not be in its control.

High Debt ----- This year, Airtel Bharti Airtel Limited reported a net debt of about 934 billion
Indian rupees. A few of the causes of being under such a huge debt is their acquisitions have
been turning out to be bad investments, high credit, and low margins.

Slow To Launch New Service ----- Yes, Airtel offers its customers more than just telecom
services. However, there are gaps in the product range sold by the company. Although this
company is launching new products, it is rarely before its competitors.

Poor Financial planning ----- Airtel has a lot more scope for proper planning. The current asset
ratio and liquid asset ratios indicate that this company can use the cash more efficiently
Opportunities for Airtel ----- To continue being the top telecom provider in India and
neighbouring countries, these are a few opportunities Airtel can tap on.

New product development ------ Since consumer behaviour is constantly evolving, it opens
doors to new markets too. Airtel can use this opportunity to build new revenue streams and
consider launching new product categories.

Untapped scope of the current market ----- Airtel currently provides 4G coverage. But this is
not available in rural areas. Hence, the company can focus on developing infrastructure in such
areas and provide better connectivity, achieve higher profits, and eventually increase its
customers.

5G ----- 5G and LTE is already available in most countries abroad but has started only recently
in India. On 25 November 2021, Airtel conducted a 5G trial in the 700 MHz band in partnership
with Nokia. With this move, we are confident that Airtel has already identified this opportunity
and is spearheading 5G in India.

Threats to Airtel ----- Mentioned below are a few reasons that can decrease the market
share for Airtel and eventually decrease the number of customers.

Jio 5G ----- Airtel has just ventured into this service, and Jio has been two steps ahead. This
network service provider is offering faster network services and better 5G Technology. Recently,
the audience has been leaning more towards Jio Fibre, owing to its low pricing and the amazing
internet speed with no fluctuations.

Government Regulatory Framework ----- Due to change in government policies in different

countries and auctioning of the spectrum, Airtel can be exposed to liability claims.

Competition ----- Airtel is not the only internet and telecom service provider in the market.
Today, the competition has become so fierce that every provider has to constantly innovate to
increase and retail its customer base. A few years ago, Reliance Jio had started offering free data
and calling. This led to a huge disruption in the telecom sector, forcing other companies to either
reduce their prices or lose their customers.

MNP(Mobile Number Portability) ----- MNP allows you to change your service provider while
keeping the same mobile number. Since there are other service providers offering much more
affordable data plans as compared to Airtel prepaid plans, it is at a huge risk of losing its
customers, switching for cheaper service alternatives.

Conclusion : Airtel has been one of the few companies that have listened to what its
customers want and successfully delivered it. Other companies can learn from Airtel's
business and marketing strategies to grow in this ever-evolving market. We hope that this Airtel
SWOT analysis helped you get valuable insights about this market leader. If you are interested in
similar articles, please keep visiting Selectra.
 Strategies

Marketing strategy
Marketing Strategy of Airtel analyses the brand with the marketing mix framework which
covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like
product innovation, pricing approach, promotion planning etc. These business strategies, based
on Airtel marketing mix, help the brand succeed in the market.
Airtel marketing strategy helps the brand/company to position itself competitively in the market
and achieve its business goals & objectives.Let us start the Airtel Marketing Strategy & Mix to
understand its product, pricing, advertising & distribution strategies:

Airtel Product Strategy : Airtel provides a wide variety of services in the field of telecom.
The summary of the products in the marketing mix of Airtel are described as below:
• Mobile Services: Airtel provides both voice and data service to its customers. Currently Airtel
has got the largest customer base in India crossing over 358 million. Airtel was the first one to
provide 4G services in India. Also Airtel provides a variety of low cost plans for its voice and
data services. Airtel mobile service can be classified into:
o Prepaid service eg. Recharge offers , roaming packs, blackberry packs, Family share pack,
Handset pack etc.
o Postpaid service eg. Bill payment, My Plan, Roaming plans, other special offers etc.
.• Telemedia Services: Airtel provides broadband services across 87 cities in India. Some of the
products offered are 4G homes internet service, broadband internet connection, Dongels and
routers for 4G and 3G services.

Airtel Price/Pricing Strategy : Airtel follows a competitive pricing strategy because of the
huge competition in telecom segment in India from competitors like Reliance Jio, Vodafone etc.
The pricing strategies of all telecom companies are monitored by Telecom Regulation Authority
of India to ensure fair prices are being charged to all customers. Hence, despite regulation, the
most important aspect in the pricing strategy in the marketing mix of Airtel is based on
competitive pricing strategy. Airtel provides flexibility to its customer to choose and customize
their plan according to their preference and pay tariff according to chosen. The aim of Airtel’s
pricing strategy is customer retention by providing them with combo offers to boost revenue.
Airtel pricing strategies in broadband segment is also of very low cost and attracts huge customer
base to avail affordable plans. Airtel faces tough competition in terms of price war with other
telecom companies like Reliance Jio and the customer loyalty for any telecom company is nearly
zero and entirely dependent on price of services, so Airtel offers its basic product like call, data,
SMS and other value added services at a cheap rate

Airtel Marketing Airtel sells its service through distributers and retailers, which form the
basis of place strategy in the marketing mix of Airtel. Airtel has got a wide distribution network
which spans across 20 countries. Airtel’s intensive distribution network enables it to cover the
remotest area. Airtel uses retail stores, convenient stores, roadside stalls etc to make its service
available to customers. Airtel makes its service available through businesses like paan shops,
chemist’s shops, groceries shops etc. Airtel has also launched ‘Project leap’ in the year 2015 to
expand its coverage to over 5 lakh villages

Airtel Promotion & Advertising Strategy: Airtel is an established and well known
brand in telecom sector. Airtel organizes a strong promotional campaigns for its services
utilizing all media channels from TV, print, events, social media etc. Hence the promotion
strategy in the marketing mix of Airtel is extremely comprehensive i.e. they do a 360 branding.
Airtel has used all the big celebrities to endorse their services like Shahrukh Khan, AR Rehman,
Sachin Tendulkar, Vidya Balan etc. Airtel has also organized some famous marketing campaigns
to target youth audience and build its brand like ‘Har Ek friend Zaroori hota he’ and ‘Jo Tera
Hain Wo Mera Hain’. Airtel also sponsors various events like Cricket matches, Grand Prix etc
and organized events like Airtel Delhi Half Marathon etc under their community development
programme and brand promotion. Airtel has also got a good presence on social media like
Facebook, Twitter etc. Which it uses for its service promotion and solve queries of customers.
Airtel also engages in public relations like Education campaigns, girls child awareness
campaigns etc.

Operational Strategies
Capacity planning : Capacity planning refers to the planning the capacity that the
organization will require meeting the customers demand for the product. It is a process of
estimating the production capacity to meets its demand in the market. Capacity planning of an
orgainsation changes depending upon the changes in the demand of the customers for the product
in the market in the previous years or existing demand. Based on the demand for the product, the
company decides its capacity for the production of its product.In ACC Limited the company
determines its capacity planning with the help of the market survey. These surveys are conducted
by the agency who rates the market demand for the company products. The company also plans
for the backup planning which helps the company to meet the sudden increase in demand.
Whereas in BhartiAirtel Ltd, the company makes its capacity planning based on the market
survey for the new products and the demand of the customers for the existing products.

Inventory Management : Inventory management refers to the stocks of the resources used
for the production of the products by the company for the market supply. The inventory
management is generally done in the company itself that’s the in house management but there
are company who outsource their inventory who doesn’t have the space to store their resources.
It is very necessary to have a control and management over the inventory. The main purpose of
the inventory management is to ensure the availability of materials in sufficient quantity as and
when required and also to minimize investment in inventories. In ACC, the company has the
inventory are maintained in the warehouse of the company. These resources are then distributed
to the different places where the product s id required. Whereas in AIrtel Ltd, the company has
inventory management maintained with the corporate office from where the products are
supplied to the franchises and to the other customers.

Human Resource strategy

HRM Strategies at Airtel strives to align its HR strategy with its corporate strategy. The HR team
kept checking to see if the organization teams had the attitude that would help realize the vision
of the company. The emphasis of the HR team has been aligning the corporate objectives with
those of the various groups objectives and individual objective of the company. The emphasis of
the company has been to recruit young people. The average age is just 26 years. The company
wanted to bring in young entrants and mould them as per the business organization and at the
same time, enhance their interaction and creativity. Senior management was advised by the HR
management to walk the talk. The employees were encouraged to put forward their views openly
and, at the same time, to play a more proactive role in team building efforts. This was further
augmented by a reward and recognition system coupled with a strong training program. The
motto behind the training programs was – “We let our employee decide their training needs, and
if the individual does not know what his training needs are, then we don’t need him”. The
company put in place a state-of-the-art learning centre to encourage employees to log on to
customized training program developed by British Telecom (BT), as a part of the continuous
development of its employees. Airtel seeks to certify every employee on quality and IT and the
motto behind that is – “To beahead in the business, we need to train, develop and re-certify our
employees on a continuous basis”. HR steering committee (HRSC) of the company has been the
focal point of all the HR activity of the company. HRSC consists of the CEO, the COO and all
other functional heads which meet each week to discuss various initiatives and plan of action.
The committee meets once a week to discuss various initiatives and the plan of action on the
same. As a part of the planning process, the entire organization is measured on five performance
parameters: profitability, market share, brand saliency, customer satisfaction, and employee
satisfaction. Further, each employee is given individual targets, that are linked to these five
parameters.

Training strategy
Airtel applies a training model, in which training is primarily and effectively delivered to
employees by their respective supervisors, Managers or above, and other divisions, on
a dynamic, ongoing-need basis. To keep pace with the rapidly changing and expanding and
highly competitive telecom sector of Bangladesh, AIRTEL strives to establish a perpetual
learning and teaching organization for its employees. This will more effectively promote
dynamic, need-based skills development and subsequently monitor performance improvements. 
Ongoing skills development will therefore enhance organizational speed, efficiency,
productivity, business adaptability and ultimately result in growth.
Airtel firmly believes that effective training occurs when employees take active responsibility for
their own skills development, as opposed to the traditional passive participation and low
prioritization. Moreover, supervisors are held responsible for planning and providing the
appropriate resources for employee skills development, vis-à-vis skill assessment, training,
coaching, mentoring and monitoring.  Both the employee and his supervisor are mutually
responsible for ensuring effective skill development and subsequent performance improvement.
Employee’s skill development through training will be a primary factor in performance
appraisal, promotion, salary increases and many more aspects.
Internal and External Training
Financial Management :
Bharti Airtel is one of the world’s leading providers of telecommunication services with
operations in 18 countries across Asia and Africa. The Company’s diversified service range
includes mobile, voice and data solutions, using 2G, 3G and 4G technologies. It provides
telecom services under wireless and fixed line technology, national and international long
distance connectivity, broadband services, Digital TV; and complete integrated telecom solutions
to its enterprise customers. All these services are rendered under a unified brand ‘Airtel’, either
directly or through subsidiary companies. Airtel Money (known as ‘Airtel Payments Bank’ in
India) extends the Company’s product portfolio to further its financial inclusion agenda and
offers convenience of payments and money transfers on mobile phones over secure and stable
platforms in India, and across all 14 countries in Africa.
The Hon’ble National Company Law Tribunal, Chandigarh Bench, vide its order dated May 31,
2019 had sanctioned the Scheme of Amalgamation of Bharti Infratel Limited into and with Indus
Towers Limited. During the financial year 2020-21, all the requisite approvals from the
authorities were received and a certified copy of the Hon’ble National Company Law Tribunal
order was filed with the Registrar of Companies on November 19, 2020 i.e. the effective date of
merger. Consequently, the Company’s 53.51% shareholding in Bharti Infratel Limited was
reduced to 36.73% in Indus Towers Limited (‘merged entity’). On December 2, 2020 and
December 28, 2020, the Company acquired an additional stake of 4.93% and 0.06%,
respectively, in the merged entity, increasing its equity stake from 36.73% to 41.73%.
Accordingly, the Company owns 41.73% stake in Indus Towers Limited as on March 31, 2021.

Financial Results

In compliance with the provisions of the Companies Act, 2013 (“Act”), and SEBI (Listing
Obligations and Disclosure Requirements) Regulations, 2015 (“Listing Regulations”), the
Company has prepared its standalone and consolidated financial statements as per Indian
Accounting Standards (“Ind AS”) for FY 2020-21. The standalone and consolidated financial
highlights of the Company’s operations are as follows:

FY 2020-21 FY 2019-20
Particulars
Mn USD Mn* Mn USD Mn*

Cash profit from operations 183,387 2,467 121,502 1,718

Earnings before taxation (184,652) (2,484) (510,209) (7,214)

Net income/(loss) (251,976) (3,390) (360,882) (5,102)

(*1USD=74.32 Exchange rate for the financial year ended March 31, 2021) (*1USD=70.73 Exchange rate for the financial year ended
March 31, 2020)

Consolidated Financial Highlights

FY 2020-21 FY 2019-20
Particulars
Mn USD Mn*  Mn USD Mn*
 Gross revenue 1,006,158 13,538 846,765 11,972

EBITDA before exceptional items (461,387) 6,208 347,696 4,916

Cash profit from operations 315,852 4,250 227,859 3,222

Earnings before taxation (144,882) (1,949) (461,304) (6,522)

Net income/(loss)# (150,835) (2,029) (321,832) (4,550)

(*1USD=74.32 Exchange rate for the financial year ended March 31, 2021) (*1USD=70.73 Exchange rate for the financial year ended
March 31, 2020)
# This includes Net income/(loss) for continuing and discontinuing operations.

The financial results and the results of operations, including major developments, have been
further discussed in detail in the Management Discussion and Analysis Report.
Change in the Nature of Business
There was no change in the nature of business of the Company during the financial year ended
on March 31, 2021.

COVID Update

The COVID-19 pandemic continues this year as well, with the second wave registering a much
higher rate of transmission and greater intensity on account of infectious and perhaps virulent
strain. The Company has taken several steps to manage this crisis, which have been detailed in
the Management Discussion and Analysis Report. This situation continues to evolve and
monitoring is being done closely to identify key risks and taking immediate actions to minimise
any potential disruption from the pandemic to our business. At the same time, the Company
recognises its critical role as a telecom operator in keeping its customers and nation connected in
such times. The Company has constantly engaged with its people - with compassion, resilience
and focus to ensure that morale is high. Further, the Company has abided by every safety and
physical distancing norm and has been consistently communicating the same to both its
employees and customers. The Company has encouraged people to work from home to ensure
their safety and well-being. Airtel stands in solidarity with the Government of India and all
citizens of India, and the Company’s efforts towards the betterment of one and all will continue
unabated.
Particulars FY 2020-21 FY 2019-20

G Mn USD Mn* '' Mn USD Mn*

Gross revenue 643,259 8,655 543,171 7,680

EBITDA before exceptional items 286,502 3,855 206,315 2,917

Secretarial Standards
Pursuant to the provisions of Section 118 of the Companies Act, 2013, the Company has
complied with the applicable provisions of the Secretarial Standards issued by the Institute of
Company Secretaries of India and notified by the Ministry of Corporate Affairs.
Share Capital
During FY 2020-21, there is no change in the authorised share capital of the Company and it
stood at ''147,780,000,000 divided into 29,555,980,000 equity shares of face value of ''5/- each
and 1,000 preference shares of ''100/- each.
During FY 2020-21, the Company redeemed 497, 10% unlisted, fully paid-up, redeemable, non-
participating non-cumulative preference shares of ''100/- each at par. Further, the Company
issued and allotted 36,469,913 equity shares of face value ''5/- each on March 22, 2021 to Lion
Meadow Investment Ltd., an affiliate to Warburg Pincus LLC on preferential basis for
consideration other than cash at an issue price of ''600/- each towards partial consideration for
acquisition of 20% additional shareholding in Bharti Telemedia Limited, a subsidiary Company.
Consequent to the aforesaid allotment, the paid-up share capital of the Company has increased to
''27,460,136,340 divided into 5,492,027,268 equity shares of face value of ''5/- each.
During the year under review, the Company has neither issued any shares with differential voting
rights nor issued any sweat equity shares.

Reserves
During the year, the Company has transferred ''57 Mn into General Reserve from the Share
Based Payment Reserve pertaining to gain/ loss on exercise/ lapse of vested options.

Dividend
Your Directors have not recommended any dividend for FY 2020-21.

Dividend Distribution Policy

As per Regulation 43A of the Listing Regulations, top 1,000 listed companies are required to
formulate a dividend distribution policy. Accordingly, the Company had adopted the dividend
distribution policy, which sets out the parameters and circumstances to be considered by the
Board in determining the distribution of dividend to its shareholders and/ or retaining profits
earned by the Company. The policy is enclosed as Annexure A to the Board’s Report and is also
available on the Company’s website at https://assets.airtel.in/teams/simplvcms/web/pdf/Airtel-
Dividend Distribution Policy-Kick Off-14052020.pdf.

Recommendations :
To be a market leader Airtel has to look into following aspects:

Pricing Strategy – Customer is more price focused, hence, Airtel need to come with tariff plans
which could look attractive and generates impulse for switching to Airtel. More Market

Penetration Especially Rural Markets - This will help it to build more customer base and
higher market share, hence, more Average revenue per user. It can be achieved with a good
marketing plan which has a good core creative idea. Build More Strategic Partnerships and

Distribution Channels – To serve its customers better a well-established distribution channel

can help Airtel to increase its market presence. The strategic partnerships in technology and
infrastructure could help it to innovate and minimize cost.

Better Sales Offer – Airtel should provide certain offers which could help them retain customers
for long term. Hence, customer has to give a second thought before, heading towards
competitors. Also, they need to add moments of delights to their sales strategy. Just in Time

Customer Service- Today’s customer demands issues to be resolved real time. Hence, a
customer support which is highly customer focused and providing in time solutions should be the
goal of company

Study Competitors strategy – As competitors are coming with new strategies, hence, Airtel
needs to proactive in understanding the customer demand and competitor’s strategy to fulfill it. It
needs to position and orient itself a step ahead of competitors.

Reduce Debt– As debt because of borrowings are also increasing. Hence, Airtel need to monitor
expenditure being invested in providing productivity.
Conclusions :
Airtel is a very successful brand in India & providing customer satisfaction is to be there main
motive. Provides Internet access on the move as people are more dependent on it in their daily
lives like wide network and good 4G services.

Airtel possesses congestion free & wide network, unique value added & customer services.
Providing customer satisfaction is the most crucial step of the company as they are to be satisfied
and provides Internet access on the move such as Wide network and good 4G services as they
are important and technology advanced stuff required by almost everybody in today’s
environment,

Airtel is a home brand and a very successful brand in India and overseas and one of the most
successful brands still to date. It possesses congestion free & wide network, unique value added
& customer services to cover one of the widest areas.

From the details it can be concluded that 70% of Airtel users preferred to remain with Airtel.
Also good number of users who were willing to switch from their respective subscribers showed
interest in Airtel. Hence, these statistics imply a bright future for the company. Also the company
is used mainly by executives who want wide coverage for their operations but the problem of
customer satisfaction still persists with the company and because of its lacking new customers.

Connectivity is the backbone of the company and it is still the reason why consumers use it and
the most users of the company fall in the youth category and are now using postpaid services as
they are aware of the services provided as the youth is the main target of major of companies as
the country mainly comprises
Bibliography :
In this project report, while finalizing and for analyzing quality problem in details the following
Web Sites have been referred. All the material detailed below provides effective help and a
guiding layout while designing this text report.

 Websites:

 www.Airtelworld.com

 www.google.com

 www.info-matic.com

 http://en.wikipedia.org/wiki/Bharti_Airtel

 http://www.slideshare.net/muskan19/airtel-brand-analysis

 http://www.airtel.in/

 http://www.slideshare.net/dpdas3/bharti-airtel

 http://www.authorstream.com

 http://www.moneycontrol.com/competition/bhartiairtel/comparison/BA08

 http://wirelesstelecom.wordpress.com/2013/11/11/swot-analysis-of-indias-largest-
mobile-telecom-operator-bharti-airtel/

 http://www.ukessays.com/essays/marketing/history-about-the-generic-strategies-
marketing-essay.php

 http://www.themediaant.com/airteladvertising

 http://mythbhagat.blogspot.in/2009/04/successful-sales-and-distribution.html
Thank You