Title of Paper: Written Assignment Week 7

Student Name (Anonymous for Written Assignments)

BUS 5116: Operations Management

Himabindu Maddali (instructor)

Date 3/8/2022
Introduction

To understand more about this case, first distinguish between a sole proprietorship and a Limited

Liability Company. According to Joyner (2021), a sole proprietorship is a type of business where

one person is solely responsible for providing the capital, bearing the risk of the enterprise, and

for the management of the business. A limited liability company is a form of business

organization with each partner’s liability limited to the contribution made by that partner in

relation to the LLC, except in the case of fraud, malpractice, wrongs, etc., in which case the

liability can attach to the relevant partner may be an unlimited liability. (Joyner, 2021)

Case description and major issues

After I graduated with my MBA from UoPeople, I decided to establish my own startup (Al-Hilal

Bakery), which is environmentally friendly and working towards creating a positive social

impact. During the first 6 months of my startup, I focused on developing a business plan. Then I

began operations for my company, which grew rapidly over the next three years. But, after the

4th year, it becomes difficult to maintain the company's success, after which I can’t compete with

large companies.

So, I decided to sell shares in my company in order to change its sole control structure. My

investors became shareholders of my company with 75% of the shares, and they appointed me as

CEO with the expectation of obtaining a level of profitability higher than 15% per year. As CEO

of my company, investors need a 5-year-long strategic plan. So I will try to convince them that

this is the best option.

Analysis of and scope of strategy

Strategic planning is the process an organization goes through to develop, define, and articulate

its future direction for the purposes of allocating resources such as time, money, energy, etc.

(Bird & Giesbrecht, 2012) Strategic planning requires that the company develop its mission and

vision statements as well as its values and strategic priorities.

AL-HILAL’s mission statement

The mission statement is a clear, definable, and motivational point of focus that reaches out and

grabs the attention of customers and shareholders. (Bird & Giesbrecht, 2012) "We are a

committed team of talented individuals who provide superior quality bakery, pastries, and

wedding cakes. Our objective is to provide all of our clients or customers with an unparalleled

product and experience. "

A-HILAL’s vision

The vision clearly articulates what the company is striving to become in the future. "The

country’s premier bakery and pastry shop!"

Strategy

The general strategy for the company will be to leverage the financial support provided by the

new shareholders to meet its objectives.

Tactical planning involves creating the "tactics" for implementing the strategic plan over a

shorter period of time.

Show the position of the company in front of shareholders.

 Guarantee products are billable according to industry standards.

Invest in employee experts and software as key factors to earning more from

multinational companies.

Enhance organizational sustainability by meeting environmental requirements.

Solutions and strategies

The key performance goals that I would target include quality, speed, dependability, flexibility,

and cost. According to Garvey (2022), controlling the quality of the products indicates how well

an organization does what it does. It is a reliable metric on which customers and employees base

their expectations. For instance, giving each individual flour mixer the responsibility to mix their

own dough improves quality as poorly made bread is less likely to be made.

Secondly, developing a fast and speedy delivery system through which the company can manage

customers' orders and the point at which they receive them. For instance, if your company can

provide a service or product faster than other companies without compromising on quality, then

your company is already off to a winning start. Thirdly, dependability means that your clients

can depend on your company to receive their goods as and when promised. However, it does not

affect how cheap or fast a product is made by a company. If the customers can’t depend on it and

it cannot be delivered on time or to the correct address, then customers will go to other

companies that they can depend on. (Garvey, 2022)

Fourthly, flexibility will help a company’s operations match a customer’s requirements. It may

involve changing what the operation does or how it works so that the service is bespoke. Lastly,

the cost is an important indicator for businesses that compete directly on rates. The lower a
company can keep its production costs, the lower its customer-facing prices can be. (Garvey,

2022)

Reference

Bird, D., & Giesbrecht, J. (2012). Strategic planning (1st ed.). Smashwords.

https://www.scribd.com

Joyner, J. (2021, April 11). Sole proprietorship Vs. Limited liability company.

Https://Smallbusiness.Chron.Com. Retrieved August 2, 2022, from

https://smallbusiness.chron.com/sole-proprietorship-vs-limited-liability-company-

56974.html

Garvey, J. (2022, May 4). Performance objectives - what are the 5 business objectives?

Https://Www.Peoplegoal.Com. Retrieved August 2, 2022, from

https://www.peoplegoal.com/blog/what-are-the-five-performance-objectives