Q2B2B: As mentioning in the case study, F company emphasize on macro segment,

but very first, we need to compare differences between the two.

• Macro segmentation focuses on the elements such as size, location, and
organizational structure.
• Micro segmentation usually requires enormous market knowledge which includes
buying decisions criteria, importance of purchase, and attitude towards vendors.

F company targets small and selected businesses but in the business process, F
company well emphasizes on macro segmentation. The strategy of F insurance
company is composed of two aspects.
• Highest quality
• Best-value service
To the macro segments be broken down further into meaningful micro segments.
There are some possible ways for macro segments to meaningful micro segments:
• To include maximum essential aspects in the insurance coverage.
• To promote delivery of compensation in prescribed format and in time.
• To establish a few more stores for customer convenience.
• Purchasing and continuing capacity of customers are modified.
• To extract necessary information about customers to provide quality and risk
management services.