Name: Steffi Gayle L.

Paches
Course: BSBA-MM
Subject: CB111

ACTIVITY #2

ANSWER THE FOLLOWING QUESTIONS IN A (LONG BOND PAPER, YELLOW PAD OR

ANSWER SHEET)

1.Discuss segmentation, target market and positioning and why this process is important
to the marketers?

➡️- Market segmentation is the process of dividing the large and diverse mass market into subsets of
customers who share common needs, characteristics or behavior. Target market is a collection of
perspective costomers to whom a business needs to market its goods or services. Positioning is the
process of reaching out to our target market by using elements of the marketing mix, such as particular
product, price, distribution method, and promotional appeal in a way that enables costumers to
distinguish a product from rivals and comprehend how a specific product best meets their wants. The
advantage of this process for marketers is that it allows them to pinpoint the most valuable consumer
categories and develop goods and marketing materials that specifically target them. This marketing
strategies that effectively torn website visitors into paying clients."

2.Discuss the factors influencing the determination of segmentation strategy.

➡️A multi-product strategy called market segmentation involves creating various good for various
consumer subgroups. Market aggregation is the antithesis market segmentation, which employs a single
product, one size fits all approach and ignores the unique characteristics of each consumers. Mass
marketing is when a company decides not to target certain market segments but instead pursue an
aggregation strategy, providing the same product and marketing mix to all clients.
3.Explain how society benefits from market segmentation.

➡️Marketers may use time, money, and other resources more effectively by segmenting their customers.
They are able to customize ads to the clients groups most likely to make purchases because they have a
better grasp of the needs and wants of their customers. Instead of addressing your entive audience with
a single message, market segmentation enables you to focus your content to the appropriate individuals
in the right way. This increases the likelihood that consumers will interact with your advertisement or
content, leading to more effective campaigns and an improved return on investment.

4.Give at least two (2) examples of marketer strategies to used brands after
segmentation.
➡️1.) Activate Social Media => Numerous appealing way to engage with clients are available on social
media. A company may upload images or vedios of it's good or publish comments or messages about
them. Customers. can discover more about a company or its industry. by using social media.

2.) Collaboration with Influencers =) Influencers who support business objectives or strategies may form
partnership with busmesses. Influencer can spread the word about product by informing their followers
about it, wearing it, or using it themeselves. Influencers who align with the company's target market can
help it attract additional clients.