Obtaining and Disseminating Information Effectively The Art of Inquiring and Spreading Informatio, n Information serves so many functions in today’s world, for various purposes may help you become an empowe: |. Using it Tespo, Saecreni when information is shared responsibly for emer of coat! around You mee 2 sends ites in order to do this, one beging sat tae / idating sources and following ethioa, «ay | prai Making inquirie a. and re canoer requires considering the process of 1g communication c: 3 sommunicay eee i ‘ontext (see Adler natin learned in the previous chapters, language vit era 1909) ill vary depenting Ty As you have | learned in the fi communicating with ¢ Fist chapter, al . , you for student leaders and foreign outs formal iooadiae Wade ee foreign dignitaries at the Teneo Imagine a dinner se Embassy. Because the meee to follow ashe may be also oan veo vas For amon Classroom vice versa. For instance, in ’ Professors usually employ a very formal KeCOMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES tone but switch to an informal one when they crack jokes to engage the students’ interests. At a party, when your friend's parents show up and greet you, your behavior changes as you respond in a formal manner. Moreover, when you speak and write, you use a combination of languages if you are bilingual (a person who speaks two languages such as Filipino and English) or multilingual (a person who speaks more than two languages such as Filipino, English, and Hiligaynon). This is a natural practice because you draw from your bank ‘of words and expressions. In the Philippines, for example, most speakers know at least two languages. Bilingual and multilingual Filipinos combine English and Filipino in their messages even with terms from the additional languages they know. This practice is done when speakers communicate with different people who understand the same languages. In obtaining and disseminating information, therefore, the communication context should be clear to you before making a query or passing on a message. If it is not, miscommunication may happen. If it does, then you will not be able to achieve your purpose. As such, be sure that the details of your inquiry or request are well stated to avoid confusing the person you wish to address (Pearsall and Cunningham 1986). Do not make the receiver read a lengthy message and guess your objectives. Respect the time that is given to attending to your query. Consider the following steps that may help you develop your effective communication skills. How to Make an Effective Query 1. Define the communication context. 2. Choose the appropriate kind of language for composing your inquiry. 3. Make your message clear and concise. Begin with an introduction (who you are if your addressee does not know you) followed by your main purpose (what information you need and what it is for), and end it with a closing statement. 4. Thank the addressee promptly when you receive a response. If you need to make a follow up on your inquiry, do so in a courteous manner.PURPOSIVE COMMUNICATION In today’s age, many people who have easy access to the internet Prefer receiving messages by email. Remember that there are conventions to be followeg in composing formal e-mail messages. Consider the following rules of etiquette that Booher (2001) points out in writing formal electronic messages: 4. Use sentence case instead of uppercase and lowercase. Use single space in composing your message. |. Avoid humor and sarcasm. . Avoid sending emotional messages. AQ PFopn . Avoid using emoticons. For certain, you have to be aware of your use of tone. Always use respectful and formal language. Remember that it is not what you say but how you say it. Read the following sample email messages and compare men [] READING TEXT Sample Letter of Inquiry Communication Context Message: Inquiry about a workshop on building communication skills offered by a language center in a university Audience: Director of the language center (authority) Medium: Email Pi f i urpose: To get more details about the workshop (discounted rates for undergraduate students and how to volunteer as a workshop assistant) ! Language: FormalCOMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES SAMPLE 1: Dear Dr. Cruz, As an AB Communication student, | am very interested in attending your workshop on building communication skills. | have read your online brochure and | would like to verify if the workshop offers discounted rates for undergraduate students. | was also informed by my English professor that you are looking for volunteers to assist in your registration. | would appreciate it if you can give me more details about this at your convenient time. | would like to work with your center as a volunteer. Looking forward to your workshop! Thank you very much. Best, David Santos IV-AB Communication University of Knowledge, Quezon City, Philippines—~ purposive COMMUNICATION SAMPLE 2: Dear Dr. Cruz, an AB Communication student who aspires to establish a training ! mmpeny in the future. My English professor has encouraged me to pursue i reaina because he has seen strong potential in me. He has also assureq me that | will succeed in life. My mother and father have struggled to support me financially and | plan to give them the best in life as my way of thanking them. | can only do thie by Starting as early as now. Thus, | am interested in attending your workshop on bullding communication skills because | know | will profit much from i. have to Start young so I can accomplish all my personal and professional goals. "have read your online brochure and you have forgotten to mention that your Workshop offers discounted rates for undergraduate students. As a student of this university that is offering this workshop, | expect | will be given this special Privilege, correct? {was also informed by my English professor that you are looking for volunteers {0 assist in your registration. | am sure that you will benef much if you let me assist you during the workshop. My English professor is one of your speakers and he will expect your center to include me in your list of volunteers. Can you Please confirm this with me? ' expect your reply on Monday so | can plan ahead and mark my schedule. Thanks much! Best, David Santos IV-AB Communication University of Knowledge, Quezon City, Philippines 106COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES Both letters follow the conventional format in writing formal email messages. The sentence case is used and there are no emoticons. The similarities end there, however. Sample 1 is clear and concise. The tone is very polite and appropriate (“I would appreciate it if you could give me more details about it when it is convenient for you because | would like to work with your center as a volunteer”). Sample 2, by contrast, is long, and the tone is quite rude and demanding (“Can you please confirm this with me? | expect your reply on Monday so | can plan ahead and mark my schedule”). In terms of content, while Sample 1 states the purpose of the email directly, Sample 2 begins with an irrelevant narrative (personal aspirations and achievements), and it is filled with assumptions (‘As a student of this university that is offering this workshop, | expect | will be given this special privilege, correct? | am sure that you will benefit much if you let me assist you during the workshop. My English professor is one of your speakers and he will expect your center to include me in your list of volunteers.”). If you were the receiver, you may feel offended by the manner of the letter sender in Sample 2. While the language used in Sample formal in general, the tone is not appropriate. The casual use of “Thanks much” in ‘Sample 2 is inconsistent with the communication context. There are instances when you do not need to make a personal query because the information you need is accessible. The next section provides some guidelines that you may consider when you want to know more details from available sources. Obtaining Information from Available Sources Obtaining information today using technology grants us access to secondary sources such as websites, books, television, and radio programs. The information from these kinds of media may be just too handy. As such, you have to be responsible and prudent in choosing, using, and spreading the information you get from these sources. First, be sure that the sources you rely on are credible and accurate. Effective sources usually have been reviewed and validated by experts on the topic. The number of relevant references is also adequate and the author/s belong/s to a trustworthy organization. While Wikipedia and blogs provide much information online, you cannot always rely on them because anyone can contribute to the information too easily given their nature. When in doubt, check the background of the publishers and the authors through online articles. For instance, there are a lot of online trolls who give misleading information. Fortunately, there are various fact-checking websites such as snopes.com, FactCheck.org, or Politifact that identify the sources of fake news or clarify false information.PURPOSIVE COMMUNICATION oo a Pomnosive COMMUNICATION have is current. The date of publcati, SEO i ei ee information you have may no longe, Ce emai unioes you need a historical background or account of a ao eet elocl For example, citing archival records of firsthand accounts of the eee ott arch in 1942 may be effective for a history paper. However, citing inte cad ontow young Filipino males talk to their female counterparts to ©xplain rnatonships today may not be an accurate or relevant set of information. Third, consider the perspective or worldview of your sources. White some Particular information may seem objective, sources of information tend to have a Particular slant. For instance, when it comes to election surveys, some newspapers may focus on figures that favor a particular party or candidate, reflecting a hidden worth studying further and sharing, Fourth, when you do share the information that you have learned through various media platforms, you must cite and acknowledge your Sources. Identify the author/s, the publisher/s, and the title of the article, magazine, book, website, Periodical, or journal. Doing this establishes your credibility and indicates your integrity. These original works warrant recognition, and your readers deserve to know that your ideas came from various sources, disseminate certain information yourself. For starters, beware of chain emails, text messages, and status updates that compel recipients or addressees to pass them to a bigger group of People. Usually, they are laced by desirable promises (“if you pass this Message, expect a good thing to happen to you in the next 20 Minutes”), dire Warnings (“If you do not pass this qessage, ¥0u will encounter misfortunes Next week"), or disturbing messages (‘If you Ont pass this on, it means you don't care about People who suffer from depression’). F ; . tical ase cain rr es2ges, do not pass it on, There is no scientific or lure you with inne their hidden Coercions. Similarly, avoid Online click baits that ‘ intriguing, Controversial, ang sensational images ang texts that are only 08COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES meant to sell you certain products and services. In addition, some advertisements of these products and services may be misleading or downright false. Falling into these online traps only dulls the mind and takes away time for more productive accomplishments. When you are engaged in more constructive and creative activities in school, you are expected to craft announcements about specific events. You may also hold positions that require you to disseminate important information. As such, you have to be accountable for the information you spread. Information dissémination is important when lives are affected. For example, public service announcements during natural calamities such as typhoons can save lives. When you face an opportunity to help address the general public, you have to use simple language that readers, listeners, and viewers may grasp right away (Silver 2014). Ulmer, et al (2015) suggests the following when informing the public in moments of crisis (58): «Inform the community immediately, acknowledge uncertainty, and assure the public that they will receive regular updates on current and future risks. + The public needs useful and practical statements of managing difficulties during a crisis. The impact of poor information dissemination may be illustrated in 2009 during the onslaught of Typhoon Ondoy that resulted in death and devastation in the National Capital Region. Many government officials learned much from this experience and, consequently, became more organized and efficient in disaster management. As one official stated, “The most important thing is communication. We have redundancy of communication so that down to the lowest level, we will be able to inform these people” (Howard 2010). When you disseminate information, your message should be correct, clear, and concise. Accuracy is important. Avoid using vague terminologies that are open to various interpretations. Moreover, instead of using lengthy paragraphs, use numbers or bullet points to make it easier and faster to read. Consider also the levels of communication involved in disseminating information. For instance, there is the barangay or community level, the city level, the regional level, and the national Jevel. Within these levels are different types of audiences who use different types of languages and various modes of communication. Point persons and specific organizations in charge of spreading information should be identified. In addition, they have to coordinate their messages consistently.EE EN IIIS ISAL SIS Consider the following sample Facebook messages. Sample A: The University of Knowledge needs student volunteers to help in Packing reliet Goods for the typhoon victims in Leyte. If you would like to give donations, you are welcome to do so. 5 Sample B: The University of Knowledge has organized a help center at Martinez Hall for teaching out to the typhoon victims in Leyte. The help center welcomes donations (cash, medicine, and relief goods) and student volunteers who would like to help in the packing of relief goods for the victims. The center will be pen for one week for this purpose from 8am-7pm. You may contact Ms. Alice at 09267755553 if you have questions. Thank you. Message A lacks Clarity because it has insufficient details, while Message B Provides specific details that may enable students to respond to the call for help Promptly. In Message B, the 5 Ws (what, where, when, who, why) and H (how) are answered: What: A help center has been organized by the University of Knowledge. Where: The help center is at Martinez Hall. When: The help center is open for one week from 8am-7pm Who: Ms. Alice may be contacted for details. Why: There is a need to Support victims in Leyte. How: Students may give donations and/or do volunteer work. Thus, when you disseminate information, include all the essential details. Conversely, if you receive a message, evaluate it first based on the guidelines given Previously. If you are not Certain about its reliability, trace the ‘source of the message. Consult other Credible sources of information such as school authorities, fadio stations, Ty networks, online Publications, and Newspapers to verify the Message you received. Disseminate only when you are certain of the truthfulness of the message and the credibility of its Source. In addition, in simplifying a message that you wish to share, be sure not to omit important details nor include additional information that may be inaccurate,COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES organized movements that boost and support a Particular cause or advocacy such as the preservation of the environment, the promotion of children’s rights, or gender equality. PSAs may be in various modes and presented through various media. In developing them, it is important to consider your audience, context, and purpose. PSAs promoting awareness campaigns may be shown through videos. These can make use of powerful words and images to move an audience and encourage them to take concrete action in support of the advocacy, Watch the following PSA videos on anti-bullying and road safety. Study how words, images, and music are combined to appeal to a target audience. & ONLINE VIDEOS Anti Bully Campaign Philippines #BullyMovie https:/Awww.youtube. com/watch?v=3G-I8kpQb7w Published on Jan 19, 2015 Join the Anti Bully Campaign! The Jesuit Basic Education Commission (JBEC) has commissioned Chris Tiu as the face of The Bully Project Philippines. Chris stars in the short video that preceded the screening of “Bully” Road Safety Public Service Announcements (Vietnam) https:/Awww. youtube.com/watch?v=tdVQHFIcli8 Uploaded on Apr 22, 2010 On October 14th, Michelle [Yeoh], as the global road safety ambassador, spoke at the National Press Club in Washington D.C. and urged members of Congress to Join efforts to combat the world’s fastest-growing and most neglected public health emergency: global road deaths. (G) piscussion 1. Recall what you have learned in the previous chapters. How effective is the use of multimodal strategies in the two PSAs? 2. How do Chris Tiu, a popular youth icon in the Philippines, and Michelle Yeoh, a famous Asian actress, deliver their messages? Comment on their use of language, words, and tone. What makes their delivery effective? 3. How is the combination of words, images, and music used in achieving the communication purpose?PuRPosivE COMMUNICATION In making PSAs that require directives or instructions, provide specific steps that your target audience can understand; number these specific steps, and use parallg phrasing for clear instructions. Compare the following sets of directives or instructions for registration. Sample A: Courses should be checked online before registration. 2. Download the registration form. . The registration form should be complete when you go to your home department for advisement. 4. Ifyou are a scholar, see the Admissions Office. 5. The last step is the cashier. Sample B: 1. Check the available courses online before registering. 2. Download the registration form and complete it. 3. Go to your home department for advisement and approval. 4. See the Admissions Office if you are a scholar. 5. Pay the fees at the Cashier's Office. Sample A is not in parallel structure, which makes the instructions quite Confusing. On the other hand, Sample B is more concrete and organized because each item is written in the imperative. The Statements are parallel and the steps are Clear. Crafting effective instructions is crucial in facilitati a g cilitating specific iS efficient! and productively. 1g Sp actions efficiently Definition and Explanation Parallel sti the same pater, Conn {2 the way statements are phrased or presented following Rot parallel. The aend and ereeamolae below. In the first sentence, the phrases are sent 1. Hove 4 tences show parallelism. . 2. "Tove reading and studying,COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES Here are some guidelines you may follow in disseminating information. How to Disseminate Information Effectively |. Define the communication context. . Choose the appropriate kind of language that will be used in composing your message. . Write a clear and concise message, including the five Ws— who, what, where, when, and why—and one H— how. Avoid jargon or technical language that may be unfamiliar to your readers. At the height of Typhoon Ondoy, communities were not immediately aware that the ensuing floods would reach catastrophic levels. The tragedy taught many lessons, and various government agencies and communities learned to be proactive in facing such natural disasters. When Typhoon Ruby, another powerful storm, hit the country in 2014, some areas reported zero casualties. One of the keys was effective information dissemination (Rappler.com 2014). Albay province, which is located in the Bicol region in southeastern Luzon, served as a model for achieving zero casualties in the Philippines. Read the sample advisories by the officials of Albay as part of the information dissemination process and compare it to the advisory provided by PAGASA (Philippine Atmospheric Geophysical and Astronomical Services Administration). As you read these texts, keep in mind that advisories are meant to inform, warn, and mobilize communities. They are communicated as directives.ye eae? : —— > SAMPLE ADVISORY 1 AMC WEBSITE aentien Provincial Disaster Risk Reduction and Management Counei, Fare (4 Operation Center, Province of Albay. (2014). PDRAMG ei Tproon Hagupit (Ruby). Retrieved from hitp://albay.gov.ph/pdrrme. Advisory 1, advisory-1-typhoon-hagupit-ruby/ PROVINCIAL DISASTER RISK REDUCTION AND MANAGEMENT COUNCIL Provincial Disaster Operation Center Province of Albay PDRRMC Advisory 1 Typhoon Hagupit (Ruby) 7:00 PM December 3, 2014 Typhoon with tropical name Hagupit was located based on all available Gata at 1.670 kms. East of Mindanao (6.8 N, 141.7 E) with maximum sustained wind of 140 kph near the center and gustiness of up to 170 kph. Forecast 1s move WNW at 30 kph and with the possible scenarios: 1. Will make landfall in Eastern Visayas; 2. Will recurve to the North and will not make landfall. Either of the scenarios could attect Albay as it crosses out of the country, The Albay PDRRMC therefore advises LCEs/LDRRMCs/ LORRMOs (cities, towns and barangays) to: + Closely monitor the above state of forecast events for its daily update and development from PAGASA and PDRRMC-Albay through the local DRRMCs and/or Local radio Stations. 2. Activate and convene the LDRRMC as early as today to discuss the matter and come up with a local Scenario for advance planning on appropriate counter measures. 3. Review your local risk reduction Plan on flood, wind, landslide, lahar and coastal flooding or storm Surge as well as the Corresponding vulnerable Population for disaster avoidance. ‘, Shout there will be Signs of the related early rain which shall be eat from the PAGASA Weather bulletins; be Serious to put into re " @ warning and vacuation Movements on flood, landslide, Coastal flooding which Shall likewise be Monitored by APSEMO the provincial infoboard and - Start Teviewing the list of your vulnerabl come up with the list as your Validati © Population by sitio or purok ion in evacuation Planning. 114COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES 6. Come up with a listing of your safe evacuation centers using government and private facilities including safe private houses for an effective evacuation planning. 7 Keep in touch with the PDRRMC for appropriate and support information that could guide and assist you on areas beyond your capacity and control. 8. There will be advisories issued for each PAGASA Weather Bulletins which will be released by PDRRMC through the APSEMO to your local DRRMC chairmen from time to time. The Residents of the Vulnerable Areas are advised to: 4. Keep on monitoring with the PAGASA Daily Severe Weather Updates and Forecasts for your information and awareness of disaster threats. 2. Keep yourselves with aware and abreast on the local threats and hazards due to severe rainfall and probably wind force. 3. Maintain coordination with the local authorities and provide your full cooperation with the local authorities in case of emergency advisory issuance. 4. For the safe population to be supportive and generous to act as volunteers in helping the vulnerable population in your barangay in the event of emergency needs. 5. Don't hesitate to call the attention of the local risk reduction and management officers for assistance on matters of security, transportation, warning, communication, evacuation, health and other related emergency services. So ordered. Joey Sarte Salceda Governor and PDRRMC Chairman [as a result of two PDRRMC meetings on Monday and Wednesday]purposive COMMUNICATION ‘SAMPLE ADVISORY 2 Source: PDRRMC WEBSITE ion and Management Council), Provincia, PORRMCG (Provincial Disaster Risk Reduction any n al Disaster Operation Center, Province of Albay. (2014). PORAMC Advisory 2, lyphoon Ruby, Retrieved from htp:/albay.gov-ph/pdrrmc-advisory-1-typhoon-hagupit ruby’ ALBAY PROVINCIAL DISASTER RISK REDUCTION AND MANAGEMENT COUNCIL Provincial Disaster Operation Center Province of Albay PDRRMC Advisory 2 Typhoon Ruby December 4, 2014, 3:00 PM In view of the Pagasa Weather Bulletin No. 2 issued at 11:00 am today December 4, 2014 wherein Typhoon Ruby has intensified further as it continue to Move west northwest at 20 kph with a maximum Sustained winds of 195 kph near the center and gustiness of up to 230 kph, With this new weather update, PDRRMC orders the following: 1. Suspension of classes in all levels tomorrow, December 5, 2014 in Preparation for safe evacuation movement. 2. Suspension of events to give way for participants to return home to distant Places safely and have enough time to prepare and mitigate possible typhoon impacts. 3. For families, to secure their houses and critical Properties and purchase the necessary household requirements, 4. No sailing for fishermen to avoid sudden surge of dangerous waves. 5. LGUs are advised to get ready for evacuation of Population at risk on the following hazards: * Strong wind (houses made of light materials) * Storm surge of about 3.4 meters * — Mudflow or lahar on river channels around Mayon Volcano * Floods in flood plain areas and near river system * Landslides along the slope and mountainous areas So ordered JOEY SARTE SALCEDA Chairman, PDRRMC Albay eeee, COMMUNICATING STRATEGICALLY FOR VARIOUS PURPOSES SAMPLE ADVISORY 3: ‘Source: DOST PAGASA FACEBOOK DOST PAGASA (Department of Science and Technology and the Philippine ‘Atmospheric, Geophysical and Astronomical Services Administration). (2014). Severe weather bulletin number four tropical cyclone warning: typhoon “tuby.” PAGASA.DOST.GOV.PH Facebook Posts. Retrieved from https:// www.facebook.com/PAGASA.DOST.GOV.PH/posts/716710921772153, SEVERE WEATHER BULLETIN NUMBER FOUR TROPICAL CYCLONE WARNING: TYPHOON “RUBY” ISSUED AT 11:00 PM, 04 DECEMBER 2014 TYPHOON “RUBY” HAS MAINTAINED ITS STRENGTH AS IT CONTINUES TO MOVE WEST NORTHWEST TOWARDS EASTERN VISAYAS. Location of eye/center: At 10:00 PM today, the eyé of Typhoon “RUBY” was located based on all available data at 610 km East Northeast of Surigao City or at 570 km East of Guiuan , Eastern Samar (11.1°N, 130.9°E). Strength: Maximum sustained winds of 205 kph near the center and gustiness of up to 240 kph Movement: Forecast to move West Northwest at 15 kph. Forecast Positions: Typhoon “RUBY” is expected to be at 270 km East of Borongan, Eastern Samar tomorrow evening. By Saturday evening, it is expected to make landfall over the Eastern Samar-Northern Samar area. By Sunday evening, it is expected to be at 65 km East of San Jose, Occidental Mindoro. PUBLIC STORM WARNING SIGNAL. #2 Northern Samar, Eastern Samar, Samar, Biliran, Leyte and Southern Leyte. Surigao del Norte, Dinagat Island and Siargao Island. at= Sa purposive COMMUNICATI UI Mode ture . rate damage to agricul Rice and corn adversely affected es uprooted * Fewlarge ne of nipa and cogon houses partially or totally unroofeq + Large num + Some old galvanized iron roofing may roll off Travel by alll types of sea vessels is risky Travel by all types of aircrafts is risky #1 Catanduanes, Albay, Sorsogon, Ticao Island and Masbate. Cebu City, Northern Cebu including Bantayan Island, Camotes Island and Bohol. Surigao del Sur, Camiguin Island and Agusan del Norte. * Moderate to heavy rains within 24 to 36 hours are expected over the areas with Public Storm Warning Signals Numbers 2 and 1. Residents in low lying and mountainous areas are advised to be alert against Possible flashfloods and landslides. Moreover, those living near coastal areas are alerted against possible storm ‘Surges. * Estimated rainfall amount is from 75 — 20 mm per hour (heavy ~ intense) within the 700 km diameter of the typhoon. * RUBY” and the Northeast Monsoon will bring rough to very rough sea Conditions over the seaboards of Northern Luzon, eastern seaboard of Central and Southern Luzon, over the Seaboards of Visayas and over the northern and eastern Seaboards of Mindanao, Fisherfolks and those using small seacraft are advised not to venture o over the said ver ut i Next bulletin to be 'ssued at 5 AM tomorrow. 118COMMUNICATING STRAT! ALLY FOR VARIOUS PURPOSES -, 07 Dec. 2014 8 p.m., 04 Dec. 2014 Bp.m., 03 Dec. 2014 (initial Position) ae 7 . 1 885 Seem - Tacleot Typhoon “SRUBY™ {HAGUPIT} 2 = —____— OST PAGASA MTSAT IR1 2014-12-04 11:01:00 PM PHT| zs aa Pr BOCATION punrosive COMMUN! (ol DISCUSSION What ae the similarities and diferences between Sample A and Sample g ig 1 i terms of purpose and structure of directives? a imilar to Sample A and Sample B? How are they diffe 2 Hee cae Ont of these advisories? ah What are the effective features 3. Which would you consider most effective? Why? 4. What areas need to be improved? What items would you add or modity Why? i 5. Recall the steps in composing directives. Form small groups (4-5 members) Imagine that you are members of a youth council in charge of Producing public service announcements for your community. You need to announce ‘one of the following events: an earthquake drill for the neighborhood; a fund. raising event for disaster victims; a fun run for the community; of any current Svent in your school or community which may be related to your course discipline, ° 6. Choose one event and create a PSA to inform members of your community about the event and encourage them to Participate. This PSA will be communicated through posters and leaflets and on social media. Define the communication context to help you compose effective messages. Also use relevant images to enhance your PSA. @® REFLECTION y xe ENRICHMENT Visit your local communi re cmnatng information any 24 interview off rn Offici Re Chalenges and rowan PTOMoting campaigns top how the process of rds in these ende; Various PSAs, Wh; avons? . What are 120