MCQ- Competitive strategy

1. _____________ usually stay within a company and are the main source of sustainable
competitive advantage.
A. Tangible assets
B. Intangible assets
C. Resource based view
D. Basic resource view
2. ___ helps to connect the goals and scope of the organization so as to leverage its
competitive advantage
A. Company structure
B. Policies
C. Logic
D. None of the above
3. Which of the following can be included as internal factors of strategic planning?
A. Marketing, Political, Production
B. Financial structure, Compensation, R&D
C. Personnel, Corporate resources, Environment
D. None of the above
4. Which of the following is NOT one of Michael Porter’s basic competitive strategies?
A. Overall Cost Leadership
B. Differentiation
C. Focus
D. Operational excellence
5. Creating competitive advantage begins with a thorough understanding of competitors’________?
A. Logistics
B. Business goals
C. Strategies
D. None of the above

ANSWERS

1.B 2.C 3.B 4.D 5.C